Fun Home, the Tony-Award-winning musical wanted to build on the excitement and buzz by offering a chance to win VIP tickets to the show. All participants needed to do is text the word FUN to the number 65047 for a free entry. It’s another example of how Sweeppea’s text-to-win software is well-suited for sweepstakes during events, shows and performances.
Objective:
- To promote the show on tour.
- To build excitement and awareness for the event.
- To gain a database of participants to re-market offers via text message and emails.
Promotional Channels:
- Social Media promotion
- Local billboard advertising
Outcome:
- Hundreds of participants entered.
- Hundreds of new emails were collected.
Prize: Five (5) winners each received two (2) tickets to the show.
To get started with your own text-to-win, see features and pricing.