When Six Flags America in Washington, DC wanted to build excitement and increase ticket sales they used Sweeppea’s text sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Six Flags offered a chance to win tickets by simply texting the word SIXFLAGS to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.
Objective:
- To promote and build excitement around the park and its new attractions
- To increase ticket sales
- To gain a database of participants to re-market their offers via text and email.
Promotional Channels:
- Mentions and spots on WUSA-9 TV
- Social Media promotion
- Local billboard advertising
Outcome:
- Hundreds of participants enter.
- Hundreds of new emails were collected.
Prize: Five (5) winners each received two (2) tickets to the park.
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