You’ve gotten people to sign up for your text-to-win campaign. But are you sure you have all of the information you need from them?
Here are a few things to consider if you’re trying to decide what to ask your text-to-win participants.
Perform Age Verification as Required by Law
If your company sells products or services that are designed for people 21 and over, such as alcohol, you’ll need to make sure you verify their ages before they can sign up for your campaign.
This ensures that your campaign follows the rules of text message marketing. It also protects you from awarding prizes to ineligible winners.
Plan for Future Promotions
A text-to-win campaign should only be the beginning of your engagement with your participants. As a result, you should decide exactly how you plan to re-market to them after the campaign has ended.
What information will you need to collect from them in order to send them future offers? Figure out when you will ask for this. It’s not always necessary to get mailing address, gender or other information upfront, especially if it will make the entry form too long. Long forms may lead to less entries.
Planning for future promotions before you even start your campaign is the best way to keep the momentum going and keep your participants engaged.
Getting Permission is Important
You need to let entrants know that participating in any kind of SMS marketing campaign may cost them money in data or text message fees. It’s not only important, it’s legally required.
Another requirement is getting their permission to receive your texts. This is handled by having each person opt in and using a notice of written consent: “By participating, you consent to receive text messages from XYZ, sent by an auto phone dialing system.” Be sure to follow these and other legal rules for mobile marketing.
How to Get It Right
Keep in mind that participants’ interest and engagement is always highest at the start of a new campaign.
The bottom line is that you should ask for all or most of the information you’ll need upfront. The longer you wait to collect important information, the less likely you’re going to get it.
Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.