Why SMS Marketing Is the Key to Reaching Millennials

There are 77 million Millennials in the US today and half of them use their mobile phone to research products and services. If you want to reach them, your best bet is mobile.

Millennials make up one of the largest segments of the population in the U.S. at 77 million. And roughly 85% of them own smartphones, according to Nielsen. So how do you reach them? Text and SMS marketing.

Here are some reasons why text message marketing is the key to reaching Millennials (ages 18-34).

Millennials Prefer Texting

If you want to reach Millennials via smartphone, using text message marketing is the best way to do so. Text messaging is the most dominant form of smartphone communication for Millennials, per a 2014 Gallup poll. In fact, it’s most prevalent for anyone under 50. And, of course, we’re talking text messages for which they’ve opted in!

Text Messages Have Higher Open Rates than Emails

The open rate of text messages is 85% or higher. Compare that to email open rates of roughly 20% or less. This difference can have a dramatic impact on your ability to reach prospects and customers. Need I say more?

Text Messages Are Preferred Over Mobile Apps

Do you use all of the apps on your phone? Users are getting app fatigue and are unlikely to download another app unless it offers significant value. Don’t force your customers to download an app to interact with you. You risk getting deleted. Use texting instead. It’s on every smartphone and everyone knows how to use it.

Millennials Don’t Use Voicemail

The New York Times says voicemails are about as obsolete as swing dancing and are virtually useless to Millennials. Part of the reason is voicemails are considered a little more cumbersome, when the same message can be sent instantly with a text. Is your company still making cold calls for sales? With this generation, it’s not a good idea.

Want to reach Millennials with a mobile campaign? Contact us or call us at (305) 505-5393 for help.

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