Wheat Thins, those adorable wheat crackers are giving away 5 flatscreen TV’s just in time for college basketball’s NCAA March Madness. What is truly mad about this sweepstakes is how easy it is to submit your entry. Want to win a TV? Just send a text message with the word WHEATTHINS to the phone number 63065 (short code) and you are in. No from to fill out. Not even a website form asking for additional information. Just send a text message. This text-to-win sweepstakes entry process will undoubtedly result in far more participants than any other means of sweepstake entry submissions. True to its strategic approach Mondelez (parent company of Nabisco) is going ahead and dedicating more of its budget to mobile. Mondelez is taking the lead in mobile and will reap the benefits of obtaining permission to communicate with their customers and on most the important screen…their mobile phone.