Unless you’ve been living under a rock lately, you’ve heard about Charlie Sheen’s recent controversy. Amidst it all, Sheen has commented with gusto and been quoted extensively by the media. But it’s the steps he’s taken online that we find most interesting. Interesting enough that there might even be a few lessons to be learned by mobile marketers. Here are a few…
Get out in front and do it early
After the controversy, Charlie didn’t go into seclusion for a pity party. He got on Twitter right away and signed up nearly a million followers within the first 24 hours. (Guinness even created a new category for him.) We’re not guaranteeing you’ll get a million mobile subscribers (although we’ll be happy to talk to Guinness if you do!). But if you get into mobile marketing now, you’ll be ahead of 90% of small businesses that aren’t using this new marketing tool.
Spur sales with one message
After Sheen tweeted a photo of himself holding a bottle of chocolate milk, that brand flew off the shelf. The distributor said the product is sold out for the rest of the year. You too can kick up your sales with one message – a text message. Granted, you won’t have Sheen’s celebrity power behind it, but then you won’t have to deal with paparazzi either.
Being bold is being memorable. Remember, your customers are strafed with marketing messages every day, so make your messages stand out. Charlie, for example, is remembered for saying things like “Can’t is the cancer of happening” and “I have a different brain, I have a different heart. I got tiger blood, man.” Actually, we hope he gets a little help, but you get the idea… be bold. Not crazy bold. But bold.
Get the word out
Charlie had a little help promoting his Twitter presence and new internet TV show, but he’s been doing his share to get the word out-loudly. If you want your mobile marketing program to succeed, you’ll need to get the word out too–the louder, the better. We’re talking about signs, posters, table tents, website announcements, email messages, ads, press releases, social media and more.
Don’t be afraid to try something new
Although Twitter isn’t exactly new, it is a new medium for Charlie. You wouldn’t know it though. He talks “Twitter speak” like a native, created hashtags (like #winning and #tigerblood) that are being used all over the Internet and has become an instant Twitter celebrity. When was the last time you’ve tried anything new? If mobile marketing is new for you, don’t be afraid to dive in. It isn’t hard (we promise) and it could end up being one of the most effective tools in your arsenal.
Use Charlie’s ideas to infuse your mobile marketing with a little tiger blood and start #winning!