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Viking Cooking School Fills Classrooms with Text Marketing

Viking Cooking School, Ridgeland, MS asked consumers to text the keyword VIKING to a shortcode like 65047 to receive cooking tips and discounts on upcoming classes.

Objective: To boost class enrollment and establish and ongoing dialogue with their customers.

Promotion channels: Emails to customers, on site signup forms, in-school signage, print advertising, print collateral and word-of-mouth promotion by class instructors at the beginning of each cooking class.

Results: Over a period of 4 months, the school built a list of close to 300 subscribers. One recent text campaign filled eight class spots, valued at $79 each. A single campaign that cost less than $15 dollars to send resulted in an additional $632 dollars in revenue.

Takeaway: Texting is direct and to the point. Students want value and they want it quickly. Sending messages via a text is a great to promote events and classes.