Top Strategies in Mobile Marketing for Restaurants

“Get a free appetizer with your entree today.”

Trying to get more hungry customers to your restaurant? Consider mobile marketing. Text offers such as these can bring in new or repeat business with every message.

It can be extremely effective overall, if done right. Here is a quick rundown of the top strategies for restaurants to attract more business.

Provide Opt-in Incentives

To increase the number of mobile subscribers, provide an opt-in incentive, such as a discount or a small giveaway such as a free side or dessert. Users are more likely to sign up for your text messages if there is an instant reward for doing so.

Use Time-Sensitive Offers

If you want to improve the response from your campaign, why not reach out to your subscribers when they are most likely to be hungry? Sending a last-minute discount offer around lunch or dinner time will surely appeal to subscribers. However, you should never send text messages overnight, between 9 pm and 9 am!

Promote Your Campaign on Your Website

If you want your subscriber list to grow, promoting your campaign on your website will help. Include a call-to-action to sign up for your campaign with a popover message or other prominent display on the pages of your site that receive the most traffic.

Find Subscribers via Social Media

Social media can offer a steady supply of new subscribers for your mobile marketing campaign. Statistics show that users are more likely to use mobile devices to access social media sites. Ask for opt-ins via social media and watch your subscribers grow.

Make it an SMS Sweepstakes

Make it more exciting for your subscribers with a text-to-win campaign or SMS sweepstakes. Offer a prize for entry to your program and you’ll see an increase in the number of subscribers who participate.

Ask Customers about Their Preferences

As you use text message marketing to promote your restaurant, ask your customers about their preferences and then give them what they want. Whether it’s discount offers or more frequent texts or reminders about upcoming promotions, let your customers drive your campaign instead of simply guessing.

Want to learn more about setting up your own mobile campaign? Contact us.

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