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Text Message Marketing Mistakes to Avoid

Oops. Mistakes in text message marketing

Ready to start your first text message marketing campaign? Great! Make sure you don’t derail your campaign with these newbie mistakes.

Text messaging mistakes to avoid…

1. Texting during off-peak hours

You might want your text to be the first thing your subscribers see when they wake up. Sounds good, right? But you could be making a huge mistake. As a general rule, you should never send text messages before 9 am or after 9 pm (in the recipient’s time zone). If you do, they can report you and you may be fined. Set up a schedule for your text messages instead, so customers know when they can expect to receive messages from your company. Consistency will improve your campaign results.

2. Not using an incentive

Offering an incentive is the best way to get your subscribers to respond or enter. A great incentive is a text-to-win sweepstakes. It works so well in fact, we encourage all clients to use one to build their lists. Because who wouldn’t want to win a prize? You should always include an incentive to get users to respond as quickly as possible. 

3. Forgetting to include redemption instructions

Don’t assume that customers will automatically know how to take advantage of your offer. Make things easy for them by including the instructions in your text message. Something as simple “show this text” or “use coupon code xyz” can dramatically increase your redemption rates. 

4. Leaving out legally required information

Many newbies to text message marketing don’t quite understand the legal requirements of sending text messages to subscribers. In fact, there are very serious consequences if you don’t follow the rules. You can be fined up to $1,500 per text! All subscribers must opt-in on their own, for example, and you must include “Text STOP to end” in all texts. Read our post on the rules of text message marketing for other requirements and make sure you follow them to avoid any violations.

Following these tips will help you get your SMS campaign off to a good start. You’ll make things easier for your customers and avoid the common mistakes that can derail your campaign.

Reach your audience with a Text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-­­5393 for help with setting up your (SMS) text message marketing.

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