Whether you’re offering Text 2 Win prizes, mobile coupons or other offers, your campaigns will only succeed as long as you keep promoting them.
We see many clients promoting their campaigns once or twice, then letting them fall off the radar. Are you doing the same? If so, you’re losing opportunities to get new subscribers! Be consistent about reminding your fans/followers of your text message offers.
Read on for tips on promoting your mobile offers, in some cases on auto pilot.
Promoting (and Scheduling) on Facebook
It’s a no-brainer to promote your campaigns when they launch. But how do you keep it going consistently? Schedule those posts.
Did you know you can schedule posts within Facebook? You can schedule a post to run each week. Here’s how…
1. Enter your text and upload your photo in the post box on your Facebook page. Then, instead of clicking “Publish,” click the down arrow right next to it and select “Schedule.”
2. Choose the date and time you’d like it to post on Facebook and click “Schedule.”
3. Facebook will confirm it has been scheduled. You can see all of your scheduled posts by clicking “Publishing Tools” at the top menu of your Facebook page and “Scheduled Posts” on the left.
4. Your post will appear at the scheduled time. Make sure to interact with any fans who respond!
Remember to include your call-to-action. A photo or visual will also help get attention.
Other Networks & Tools
For Twitter we recommend scheduling a message to run once every day or two (at different times). If you’re posting on LinkedIn, we suggest 2 times a week while the campaign is running.
You can also schedule posts with apps like TwitTimer or Hootsuite.