Mobile Marketing in the World of Fine Art: Miami International Art Fair uses Momares to Promote Events, Contest

 

Art fair mobile marketing

More than 17,000 art lovers from South Florida and around the world converged on Miami Beach recently for the Miami International Art Fair. As fairgoers browsed through more than 1,000 pieces of fine art, sculpture and new media on display, they also received texts.

Like this one…

“Don’t miss “Transcending National Barriers: Pioneers of Geometric Abstraction in South and North America” a lecture with Mary Kate O’Hare at 1:30pm”

Art lectures, book signings and even live painting were all events promoted by mobile marketing texts.

By texting the word “ART” to 65047, guests not only received updates on events, they also entered a contest for a Regent Cruise. But this was not your average cruise! It was a 14-day luxury cruise from Bali to Beijing. Lucky winner.

MIAF Text Message Marketing Contest MIAF Text Message Marketing Contest

Lee Ann Lester, co-founder and director of the fair, was enthused by mobile marketing results and plans to continue using text messages at the next fair: Art Palm Beach. Overall, the Miami International Art Fair was a great example of how mobile marketing can be used to promote events, contests and brands overall.

A few of the successful strategies used in this text message campaign:

  • Using a contest to encourage signup
  • Posting signage to promote the text message channel
  • Sending messages pre-event and mid-event without being excessive
  • Building a mobile marketing list of art lovers and buyers
  • Using the last text message of the event to promote the next event!

Need ideas for your own business? Let us know.

Mobile Marketing Facts and Predictions for 2011

As the year comes to an end, smart marketers are asking us:

Does everyone have an iPhone?

No, but 93% of the U.S. population has a mobile phone. Source

What kinds of mobile phones do people buy?

Mostly Samsungs (22%), LGs (21.5%) and Motorolas (21%). No Blackberrys? Yes, but only us working stiffs (9%) Source

What about those fancy phones people keep tapping?

Smartphone subscribers: Blackberrys (42%), iPhones (24%), Microsoft (13%), Google (13%). Remember Palm? Palm (at 5%) is still around. Source

So, who has a regular phone and who has a smartphone?

About 20% of mobile phone owners own a smartphone. Not what you expected? That’s probably because you are an executive and need to be connected (I feel you), but the rest of the world is doing fine with just talk, text and pictures. Also, not everyone can dish out $118 per month for a smartphone plan. Source/Source

What are people doing with their mobile phones?

You know, what you and I do… take pictures (76%), text (72%), access the Internet (38%), and email and play games (34%). Source

Really? That many people are texting?

Yep, to the tune of 173 billion texts per month and the yearly text figure begins with the letter “T.” Source

What do people want?

Deals and more deals baby! Know anyone who doesn’t want a deal, especially in this economy? 73% of consumers are interested in using coupons delivered by mobile devices.

Coupons?

Yep! Call them what you want…deals, savers, offers or perks, that’s what consumers want and savvy businesses are responding. Businesses will distribute 70 million mobile coupons by 2013, up from 2.3 million in 2010. – Yankee Group/ Source

If I were to start with mobile, where should I start?

Build a list of mobile phone subscribers and start with something simple like text message marketing. If you can write the following: “Welcome to our mobile program, here’s $10 off your next purchase. It’s our way of saying thank you. Coupon Code: SMRTMKTR – Exp.01/31.” You are a mobile marketing genius!

Plug: Sign up with us and start building your mobile list!

Takeaway: Everyone has a mobile phone and most are texting and looking for deals. Text them your deals and boost your business!

Momares’s 90 Second Elevator Pitch Final

I’m Marcos Menendez, co-founder of Momares.com- Mobile Marketing for the Rest of Us. There are 31M small business in the US, let’s say you happened to own one. The famous Restaurant Du. You just received confirmation that you friend, celebrity Chef Emeril Lagasse will be helping you cook tonight only.

You want reservation now.

You can try emailing your customers but you know that at least 80% will ignore email.You best option is to send them a text message that you know they will get and can’t avoid reading. “Chef Emeril at Du. Tonight only. Call to RSVP”

2 minutes later you receive you first reservation.

We make that happen. Momares helps small business owners send coupons, discounts and offers to the one device they can’t ignore… their mobile phone. Our business model is cost-effective and scalable. We charge our customers for the text message they send. Our customers range from Slice-N-Ice in Coconut Groove to Florida International University. I’m looking to raise $350,000 in capital to help take momares to the national level. For my business card, and as an example, just Marcos to 65047 Just like this. (360 turn and flash my undershirt with message)

Momares Is a Finalist at the University of Miami 2010 Elevator Pitch Contest

The Launch Pad at the University of Miami announced the finalists for the 2010 Elevator Pitch Contest sponsored by The Miami Herald. Over 140 businesses entered, and after four preliminary rounds held throughout South Florida, just 22 contestants remain.

Marcos J. Menendez, Co_Founder of Momares said “I had 90 seconds to tell a tough looking panel of judges and an auditorium full of UM business students why Momares was a good product and one worthy of angel investment…needless to say, we got lucky. Come November 8th we are going to need for everyone to vote for us.”

Momares is seen as an underdog in this contest and hopes to impress the judges in the final on Tuesday, November 16 at 6:30 p.m. at the University of Miami – Storer Auditorium.

How To Create A Text Message Marketing Campaign in 5 Steps

Start with:

1. Provider: Find a text message marketing company (momares.com) that provides you with a short code (the number subscribers will use to send the message to) and allows you to register keywords (the word the subscriber will use to subscribe) Ex. Text JOEPIZZA to 65047 for a free order of breadsticks.” KEYWORD: JOEPIZZA, SHORTCODE: 65047. Register a keyword (free trail).

2. Incentive: Create a database of opt-in mobile subscribers by asking prospects to text a KEYWORD to a shortcode by offering incentives like; discounts, coupons, offers and invites. Ex. “Text JOEPIZZA to 65047 for a buy one get one ½ OFF large cheese pizza coupon.”

3. Promote: Print your text message offer (Text JOEPIZZA to 65047 for a free order of breadsticks.) everywhere you advertise. Ex. Ads, menus, billboards, TV, radio, email signature, receipts…

4. Value: After your customers join your program, send them text messages that are timely, relevant and offer value. Ex. No time to dry polish? Add cuticle oil over the polish to protect it. Let us perfect your nails; 50% OFF manicure’s this Tues.! Exp. 10/19

5. Frequency: Text messages are very personal. Only send messages when you have something your recipient will value. Ex. Just received the new Jimmy Choo boots. 10 pairs available for the season. Show text to get 5% off. Bad Example: The new Jimmy Choo boots are beautiful! Come in to see them!

Need ideas for mobile, send me an email.