What Is A Short Code and A Mobile Keyword?

Keyword and Short Code

Short Code

A short code is a 5 or 6 digit shortened phone number that mobile phone carriers assign to businesses that want to send text messages over their network. It’s called “SHORT CODE” because it’s shorter that a regular 10 digit phone number. Our short code is 65047.

Mobile Keyword

A Mobile Keyword is a single word or a one-word phrase (letters, numbers or both) that identifies a product, individual, action, service, or business.

Anyone can send a text message with the body of the text message being the keyword to a publicized short code number to receive additional information or join your mobile distribution list.

Once a customer texts the keyword to short code, he will immediately receive an automated text response. The text response can be more information about your product or service tied to that specific keyword.

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Viking Cooking School Fills Classrooms with Text Marketing

Viking Cooking School, Ridgeland, MS asked consumers to text the keyword VIKING to a shortcode like 65047 to receive cooking tips and discounts on upcoming classes.

Objective: To boost class enrollment and establish and ongoing dialogue with their customers.

Promotion channels: Emails to customers, on site signup forms, in-school signage, print advertising, print collateral and word-of-mouth promotion by class instructors at the beginning of each cooking class.

Results: Over a period of 4 months, the school built a list of close to 300 subscribers. One recent text campaign filled eight class spots, valued at $79 each. A single campaign that cost less than $15 dollars to send resulted in an additional $632 dollars in revenue.

Takeaway: Texting is direct and to the point. Students want value and they want it quickly. Sending messages via a text is a great to promote events and classes.

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