Mobile Marketing: Leading Advice & Quotes for 2016

Mobile Marketing in 2016

As a leader in mobile marketing, we’ve predicted the rise of mobile for years. In 2016, mobile is getting more attention as mobile usage now dominates all other forms of communication.

Take a look at these insights on mobile marketing from leading experts to decide if your business is ready for mobile in 2016.

The Most Consequential Year

“2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.” – Julie A. Ask, Forrester Research

Missed Opportunity

“SMS marketing is, truly, the biggest missed opportunity.” – James Harrison, Oxygen8 UK

Staying Power

“SMS has staying power in a world that has become saturated with multiple chat and messaging platforms.” – Brian Patterson, Go Fish Digital

Plays a Key Role

“SMS may be viewed as antiquated technology – but the reality is it that SMS plays a key role in connecting most modern technologies.” – Jamie Tolentino, TNW

In a Renaissance

“SMS, or text messaging, is in a period of renaissance currently.” – Brian Heikes, 3Cinteractive

He goes on to describe a study by SAP global, which showed that 70% of consumers feel SMS is a good way for a company to get their attention and 64% believe organizations should use SMS-type engagement more frequently.

It’s Familiar

“Texting is easy. It’s familiar.” – Kyle Vanhemert, Wired

This is why texting texting will stand the test of time–in contrast with apps which have a learning curve. As Kyle says, it’s a “medium in which we’re already fluent.”

High ROI

“Sending an SMS message is much cheaper than most marketing channels, and it can deliver the same (if not higher) level of ROI.” – Krissy DeAngelis, Waterfall

How to Promote Your Mobile Campaigns on Social Media

How to promote your mobile marketing campaigns on social.

Whether you’re offering Text 2 Win prizes, mobile coupons or other offers, your campaigns will only succeed as long as you keep promoting them.

We see many clients promoting their campaigns once or twice, then letting them fall off the radar. Are you doing the same? If so, you’re losing opportunities to get new subscribers!  Be consistent about reminding your fans/followers of your text message offers.

Read on for tips on promoting your mobile offers, in some cases on auto pilot.

Promoting (and Scheduling) on Facebook

It’s a no-brainer to promote your campaigns when they launch. But how do you keep it going consistently? Schedule those posts.

Did you know you can schedule posts within Facebook? You can schedule a post to run each week. Here’s how…

1. Enter your text and upload your photo in the post box on your Facebook page. Then, instead of clicking “Publish,” click the down arrow right next to it and select “Schedule.”

How to schedule your mobile promotion on Facebook.

2. Choose the date and time you’d like it to post on Facebook and click “Schedule.”

Scheduling your mobile marketing post on Facebook.

3. Facebook will confirm it has been scheduled. You can see all of your scheduled posts by clicking “Publishing Tools” at the top menu of your Facebook page and “Scheduled Posts” on the left.

A confirmation of your scheduled post on Facebook.

4. Your post will appear at the scheduled time. Make sure to interact with any fans who respond!

Scheduled post on Facebook.

Remember to include your call-to-action. A photo or visual will also help get attention.

Other Networks & Tools

For Twitter we recommend scheduling a message to run once every day or two (at different times).  If you’re posting on LinkedIn, we suggest 2 times a week while the campaign is running.

You can also schedule posts with apps like TwitTimer or Hootsuite.

3 Things You Should Know About Mobile Coupons in 2016

What you should know about mobile coupons in 2016

The role of mobile couponing in SMS text message marketing is expected to change this year. While couponing is still used to promote a product or brand, the sophistication of tracking technologies and other analytics tools give us more data and offer more options. Here is what you should know about mobile coupons in 2016.

1. Track Purchases and Behavior with Mobile Coupons

In 2016, you can expect to see more emphasis on the mobile coupon as a way to track purchases and consumer behaviors. With sophisticated analytics tools, marketers can now analyze the use of mobile coupons at the individual level to see patterns and trends. With more granular data available, companies can better personalize mobile campaigns to drive higher sales conversion rates and engagement.

2. Retailers Focus Less on Coupon Sites

Part of the shift in mobile coupons has resulted from retailers relying on their own marketing efforts to boost mobile coupon redemption rather than coupon aggregator sites. As a result, retailers are now using SMS marketing campaigns to provide unique coupon codes so that users can be individually tracked. In the end, retailers will rely less on third-party sites to advertise coupon offers.

3. Delivery of Coupons via SMS Will Increase

The use of text message marketing to deliver coupons to consumers will also see an increase in 2016. This is because marketers are beginning to embrace mobile as an integral part of the system of devices and platforms that consumers use to engage with a brand. Jupiter Research estimates that the number of unique mobile users that redeem coupons will rise to 559 million this year. By the end of 2019, this figure is estimated to reach 1.06 billion users.

While mobile coupons are well-established in the United States, there is plenty of growth still to come in this area for marketers. As paper coupons become less common, we can also expect to see more companies using mobile marketing as couponing goes digital.

Want to learn more about using mobile coupons to boost your text message marketing campaign? Contact us or call (305) 505-5393 for help.

4 Ways Businesses Can Use Text Messages to Boost E-Commerce Sales In 2016

Add text message marketing to your mix and watch you sales go up.
Add text message marketing to your mix and watch you sales go up.

If you’re looking for more ways to boost your e-commerce sales beyond the holiday season, consider text message marketing. Here are a few tips to help your business use text message marketing to boost sales online.

Offer Discounts and Specials

Customers love to receive discounts and special deals from online stores they shop at frequently. To get people to subscribe, let them know they can only get the deal or discount by opting in to your mobile campaign. You can also use mobile deals as a draw to attract first-time customers. Offer them the chance to opt-into your email and mobile list.

Send One-Day Sale Announcements

If you plan to host a one-day sale, text messaging is extremely effective for distributing this kind of time-sensitive offer. Send a text notification a day or two in advance and make sure you include a link to your website sales page so they can make purchases. Not only will this gain you extra sales that day, it can also increase customer loyalty as your subscribers start to rely on your text messages for last-minute sale details.

Add Excitement with Text-to-Win (SMS) Sweepstakes

Every customer loves to receive something for free. By offering a sweepstakes, you can ensure customers will be on the lookout for new text messages from your company. Offer it as a freebie when they sign up or send out the sweepstakes offers to your current list of subscribers.

Promote New Products

Text messaging can also offer a quick way to get the word out about new products. This is best saved for “featured products” around which you’d have a campaign, however. If you promote too many new products every month or week, you’ll quickly turn off your readers and cause them to unsubscribe. Use these announcements in conjunction with other offers instead.

Businesses of all sizes can take advantage of text message marketing to boost e-commerce sales. The key to benefiting from this type of marketing is to understanding what motivates your audience and offering this on mobile. Start texting your customers on a consistent basis and you’ll be on your way to developing a loyal mobile customer base.

Ready to start with your own mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your text message marketing.

 

The Benefits and Parts of a Text-to-Win Sweepstakes

In this photo provided by the Florida Keys News Bureau, feathered dancers prance down Duval Street in Key West, Fla. during the Fantasy Fest Parade. Attracting some 60,000 people, the procession was the highlight event of the 10-day Fantasy Fest costuming and masking festival. The annual festival originated in 1979 and has matured into the Florida Keys' largest special event, accounting for some $30 million in revenues according to local tourism officials. (AP Photo/Florida Keys News Bureau, Andy Newman)
The Benefits of Mobile Sweepstakes and Contest Marketing:

Buzz: sweepstakes create tremendous word of mouth. The Florida Keys “Win a Florida Keys Vacation and Experience Key West BrewFest” sweepstakes generated a huge reaction in social media and on blogs, sweepstakes sites and elsewhere. In the first 3 hours alone, it received more than 1,000 visitors and nearly 400 “likes” and 600 “shares” on the Florida Keys Facebook fan page.

Increase Your Email and Mobile Database
: Sweepstakes and contests usually ask for name, email and address. Mobile sweepstakes take it a step further by gathering the mobile number as well. This increases the email and mobile marketing database tremendously and allows marketers to contact subscribers via text message and email after the sweepstakes is over.

High Return on Investment (ROI): The cost of setting up a mobile sweepstakes is far lower than the cost involved in traditional “paper entry” sweepstakes. The mobile entry component makes it very easy for the participant to enter. No forms to fill or staff needed to gather them. Mobile text-in entry increases the number of participants substantially. And the more participants you have, the lower the cost per entry. The ROI can be calculated by total entries or total qualified leads generated. ROI can be taken a step further by factoring in social media reach and new website visitors.

The Main Elements of a Mobile Sweepstakes
Goal: The objective of the sweepstakes needs to be clarified and kept top of mind in all activities. If it’s lead generation, the participants should be pre-qualified upon entry to facilitate the sales follow-up efforts. If it’s for branding, then promotion and related marketing and social networks should be leveraged as much as possible. If market research is a priority, then a survey can be included as part of the entry process. A marketer should plan beforehand what he will do with the data once it’s collected and how that data will turn into actionable analysis and a marketing asset.

Advertising: The beauty of a text-to-win promotion is that it works in every media channel, online and off. Your customers can enter from anywhere they are. They can be in front of their computer, mobile phone or in your store. You can place your a call-to-action (Text WIN to 65047 to enter…) in printed materials or any digital screen because all the participants has to do is send a text message to enter. We like to say, wherever you print your logo, be it, on your website, flyers, menus, Facebook or Twitter, you can advertise you text-to-win sweeps call to action.

Privacy: A lot of personally identifiable data is collected upon entry, especially when participants enter from their mobile phones. Marketers need to have and adhere to a solid privacy policy and a strong data management platform to protect the participant’s data. And always offer a way to opt-out and completely eliminate that participant’s personal information from the database.

Prize: Bigger isn’t always better. It’s crucial to pick the right prize– a prize that appeals to the target audience your product or service is trying to reach. Are you a college targeting high school students? A cruise trip for two to Alaska may not be the best option for high school students, but a new iPad mini will be.
Legal “Official Rules”: Because of their potential for abuse, sweepstakes are heavily regulated. In the U.S. all states have laws covering sweepstakes, sometimes resulting in exceptions, depending on where the entrant lives. Sweepstakes and contests are also regulated by U.S. Federal Trade Commission on a national level. Age requirements, date of birth, state of residency and the monetary value of the prize all affect how sweepstakes’ Official Rules are assembled. The Sweepstakes Official Rules should be reviewed by an attorney specializing in promotion marketing laws. We can help.

Mobile Partner: Whether you are an ad agency or a small business, picking the right mobile sweepstakes partner is key. The mobile partner should be able to provide you with the services of executing and running a mobile sweepstakes. The mobile partner should also have the technical know-how to put together a text-to-win program and create mobile-optimized entry pages to capture participant’s information. A mobile sweepstakes partner should have the technology platform to provide a short code (Text WIN to 65047 to enter, for example), gather a database of mobile entries and provide reports as to the status of the program.  A mobile sweepstakes partner will recommend Official Rules. And when it’s all over, a mobile partner should provide post-sweepstakes mobile engagement ideas to continue to drive the goals of the campaign and leverage the database of leads.

Fulfillment: A winner must be picked randomly and the prize awarded with the time limits that were set in the Official Rules. The winner must be contacted and a Declaration of Compliance, Liability and Publicity Release should be received before any prize is delivered. Based on the value of the winnings, a 1099 tax form needs to be sent to the winner as well. Fulfillment it’s a detailed and necessary process to avoid any future legal complications.

If you want to reach your mobile consumer, a text-to-win sweepstakes is absolutely one of the best way to do so. It allows the marketer to gather a detailed, permission-based profile of your mobile customer. Above all, it can create a fun, buzz-worthy event to energize current customers and reach new ones.