How Text-to-Win Turns a Participant Into a Customer

How Text-to-Win Turns a Participant Into a Customer

You’ve managed to get subscribers to participate in your text-to-win campaign. That’s great.

They’re now waiting to hear if they’ve won, but how do you keep them engaged–and coming back–after that?

Here are a few things you can do so your text-to-win turns participants into customers.

Add a Secondary Opt-in Message

If you want to start converting participants into customers as soon as possible, the best thing to do is add a secondary opt-in message with an instant offer right after the participant signs up for your campaign.

Why not entice them into trying your product right away? There’s no rule that says you have to wait until the sweep is over. And as long as you preserve the “no purchase necessary to enter” rule, you’re fine.

This isn’t used enough in our opinion and can lead to some sales while the sweepstakes is running.

“Thank You for Participating”

If you feel an immediate offer is too soon, then consider sending a “thank you for participating” message to all those who didn’t win after the sweep ends.

You should include an offer with this message as well. This is a more polite version of the upsell that all participants will appreciate and could lead to sales.

Include a Trackable CTA

If you send an offer to participants, don’t forget to use a call-to-action or CTA with a specific website address or code you can track. Something like…

“Get a $4 rebate on your next purchase with our thanks for participating! Visit [link] by 3/30 for more information on how to redeem. See you soon!”

This kind of message increases engagement and conversions and will let you measure results.

Get the Timing Right

Getting a sale from a text-to-win participant means you’ll need to act quickly. The instant someone enters is likely to be their highest point of engagement with your campaign. They might expect another message (with the hope that they win), but if your sweep lasts a month or more, they’re more likely to forget they’ve entered.

Consider also whether or not most of your entrants are familiar with your brand. If they haven’t been exposed to it before, they’d be considered “cold” traffic or leads and would respond better to an early message. If they’re somewhat familiar with your brand, they’re “warm” and may respond to an offer after the sweep.

Don’t delay too much though or you may lose an otherwise guaranteed sale.

Personalize and Humanize Your Messages

Above all else, keep in mind that your subscribers don’t want to interact with a company that does nothing but deliver sales messages.  Keep a friendly tone as well.

Use your follow-up messages to brand your company as a business that’s easy to work with, offers products and services that are personalized to their needs, and responds quickly.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

3 Modern Marketing Strategies Your Competitors Aren’t Using

Mobile Marketing

Wouldn’t it be awesome to have an unfair advantage over your competitors? Fortunately, it is easier than you think. Technology moves fast and most businesses are slow to catch on, or worse, they don’t bother at all until it’s too late.

If you want to achieve new heights in your mobile marketing efforts for your business, consider these 3 modern marketing strategies to get ahead.

1. Text-to-Win

SMS marketing is a no-brainer when it comes to modern marketing tools to use because consumers depend on their mobile phones for nearly everything these days.

In fact, there is no better way to reach your audience than with a text-to-win campaign that will not only get customers excited about your brand but will also give you future opportunities to market your products and services to a captive mobile audience.

2. Snapchat

Over 150 million people now use Snapchat to watch 10 billion videos every day. If your business is trying to reach that elusive segment of the market known as Millennials, then it is in your best interest to get on this platform right away.

In 2016, Snapchat did a study which concluded that its ads attract twice the visual attention of Facebook in-feed and 1.5 times more than Instagram in-feed.

Use Geofilters, Sponsored Lenses, and storytelling to grow support for your brand and engage with potential customers.

3. Influencer Marketing

While influencers were once primarily only found on blogs, today they’re everywhere! You can find them on social media and on almost every online platform, which means they are a marketing opportunity that you simply shouldn’t miss.

Influencers deliver reach and engagement that you simply can’t achieve with ads.

They also tend to be highly selective of the content that they promote so it is unlikely that they’ll work with your competitors if they’ve chosen to feature content from your brand.

Gain the First-Mover Advantage

Don’t worry if the competition loves to follow your company.

They want to see what you do next to attract customers and then try to piggyback off of your success. However, first movers have all of the advantages when it comes to modern marketing techniques.

While they sit back and watch, your company will attract more attention, more market share, and more sales. So if you want to get ahead with your marketing, the time is now.

If you’d like to try out some of these strategies for your business now, Sweeppea makes it so easy! You can create a text-to-win campaign in less than 10 minutes with our user-friendly solution. Reserve Your Sweepkey now to get started.

Case Study: Cricket Wireless Uses Text-to-Win in Effort to Win a Guinness World Record

Cricket Wireless Uses Text Sweepstakes to Promote Guinness World Record Attempt

It’s one thing to attempt to win a Guinness World Record (TM). It’s another to win it. Enter Cricket Wireless with The Tale of Merrier Carrier campaign online. Using text-to-win and social media, Cricket promoted its attempt to win the title for the Longest Non-TV Promotional Advert/Commercial. And it won!

This was a 24-hour livestream on YouTube with celebrity appearances, musical performances, as well as live demos on beauty, decor and more. It was a very creative way to gain attention online, with several channels used for promotion, including a text-to-win with prizes. See their media room for information.

Objective: Create a sweepstakes to help build excitement for their attempt at a Guinness World Record.

Result: This helped them build momentum and gain a mobile database of fans leading up to the day they set the World Record!

We can’t guarantee a world record with your text-to-win, but we promise it’ll be the easiest campaign you’ve run!

Reserve Your Sweepkey to start your own campaign today.

How Do You Know If Your Text-to-Win Was Successful?

 

Setting Goals for a Text-to-Win Sweepstakes

What does a successful text-to-win campaign look like? Even the biggest brands sometimes have trouble defining what a successful text-to-win campaign actually is.

This is because every campaign is different and the numbers that ultimately mean that a campaign was successful are different for every client.

However, there are some campaign metrics that you should pay close attention to if you want your text-to-win campaign to meet the goals that you’ve set. Here are a few ways to help you measure the success of your text-to-win campaign.

Total Participants

Your first goal for your text-to-win campaign should be to set the number of total participants for your campaign that you would like to attract. If you’re not quite sure how many participants your campaign should attract in order for you to consider your text-to-win campaign as a success, that’s okay.

In fact, almost all of our clients don’t have exact numbers in mind when we ask them how many total participants would be ideal. However, it is important that you come up with a ballpark figure for the number of total participants you would like to attract.

Redemption Rate

A high redemption rate for your text-to-win campaign means that the prizes that you selected for your campaign are highly relevant to your audience. In addition, it also means that that you were able to engage your text-to-win campaign participants.

Opt-Out Rate

The opt-out rate allows you to see how people react to your SMS marketing efforts once the text-to-win promotion has ended. If you’ve found there are a significant number of opt-outs following the announcement of the prize winners, you probably did not provide enough value to your subscribers.

However, a low opt-out rate signals that you’re able to keep your subscribers engaged, which means that you’ll have even more opportunities to market your products or services to them in the future.

When you combine these three metrics, you’ll have a clear view into the success (or failure) of your text-to-win campaign. If you want to guarantee the best results, you should also make sure to follow these text-to-win best practices as you plan out your campaign.

When you define your goals for your text-to-win campaign while also making a clear plan to achieve them, success is nearly guaranteed!

It’s so easy to start a text-to-win campaign with Sweeppea. Take the first step and Reserve Your Sweepkey now.

Case Study: S. Rosen’s Consumer Product Company Offers Hockey Tickets in Text Sweepstakes

Consumer product company uses text sweepstakes to get endcap space, offer sports tickets as prize.

Consumer product brands like S. Rosen’s Baking Company often use promotions to not only promote their brands, but to also get special display space in store. In this case, their text-to-win offered a fun prize for customers (tickets to a pro hockey league game) and more attention with endcap space. As a business or a customer, what’s not to love?

Oh and did we mention our new Official Rules Wizard makes it easier to create rules? It’s one of our text-to-win’s features  they loved most.

Objective:

  • To create a fun and engaging text sweepstakes to promote the brand and its bread products.
  • To gain preferential end-cap shelf space and product positioning at Jewel-Osco Supermarket and other retailers.

Results: Hundreds of participants entered.

Prize: Two prizes: Two tickets to an NHL hockey game in Chicago or a catered viewing party for up to 12 people with a professional hockey swag bag.

Client said: “We chose Sweeppea because we liked the Official Rules wizard feature.”

Start your own text-to-win by reserving your Sweepkey.