Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Energy Co. captures fan info and boosts engagement with text-to-win.

Case Study from Sweeppea

Washington Gas & Light Energy wanted to collect fan information for re-marketing efforts. Their marketing agency came up with a novel idea for an energy company… why not use a text-to-win sweepstakes during basketball games for the NBA’s Washington Wizards? It would boost in-stadium engagement and allow them to capture the information they needed–a win-win.

  • Objective: Boost in-stadium engagement during Washington Wizards games and capture prospective fans information for WGL Energy’s re-marketing efforts.
  • Prize: Autographed Wizards Memorabilia
  • Results: Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers. Hundreds of participants entered during the game, allowing WGL Energy to build a database of prospective customers for re-marketing.
  • Client said: “Thanks! I think it went really well, and WGL Energy was very pleased. It was so fun watching the results come in and seeing people text! We’re definitely going to want to continue running these campaigns. It was a really wonderful first text-to-win campaign for them!”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

Case Study: CMG Uses $200 Text Giveaway to Gain Housing Leads Among Virginia Tech Students

Text Giveaway for Leasing Co.

Objective: CMG Leasing was interested in lead generation for their college (off-campus) housing. With Sweeppea, their goal was to use a giveaway and qualifying questions on the entry form to get a list of pre-qualified leads for their sales team.

Outcome:

  • Hundreds of participants entered during Orientation Day for new students at Virginia Tech.
  • 28% of participants answered “Looking for a place to live off campus next year? Y/N”  (17% answered Yes.)
  • Hundreds of pre-qualified leads generated with mobile number and emails for follow up.

Prize: $200 cash

Client: “The contest went very well. We are extending it!” Katie Craig –Marketing Director, CMG Leasing

Case Study: Comedian Sebastian Maniscalco Used Text-to-Win to Promote Shows, Award Seat Upgrades

Comedian uses text-to-win to promote his shows, award seat upgrades

Case Study from Sweeppea

Comedian Sebastian Maniscalco uses his humor, Italian-American upbringing and funny facial expressions to cause tears of laughter.

He’s not only funny, he’s also smart and wanted a way to capture fan information to promote his shows and award prizes. The convenience and speed of text worked well during his shows.

  • Objective: Boost fun and engagement, while capturing fan information for marketing efforts. With a Text-to-Win through Sweeppea, Sebastian Maniscalco captured his fan’s mobile numbers and emails. This opened the channel for future event marketing and text message offers post-event.
  • Prize: Seat upgrades at his show.
  • Results: Hundreds of audience members entered during his shows. Sebastian Maniscalco awarded seat upgrades to happy fans and built a database of fans to help him promote future shows.
  • Client said: The sweep went very well!

Find out more about him and watch some funny clips on Sebastian’s website.

Ready to build some excitement at your own show with text-to-win? Reserve Your Sweepkey now to get started on your sweepstakes for event marketing.

What Should You Ask Your Text-To-Win Participants?

contact information

You’ve gotten people to sign up for your text-to-win campaign. But are you sure you have all of the information you need from them?

Here are a few things to consider if you’re trying to decide what to ask your text-to-win participants.

Perform Age Verification as Required by Law

If your company sells products or services that are designed for people 21 and over, such as alcohol, you’ll need to make sure you verify their ages before they can sign up for your campaign.

This ensures that your campaign follows the rules of text message marketing. It also protects you from awarding prizes to ineligible winners.

Plan for Future Promotions

A text-to-win campaign should only be the beginning of your engagement with your participants. As a result, you should decide exactly how you plan to re-market to them after the campaign has ended.

What information will you need to collect from them in order to send them future offers? Figure out when you will ask for this. It’s not always necessary to get mailing address, gender or other information upfront, especially if it will make the entry form too long. Long forms may lead to less entries.

Planning for future promotions before you even start your campaign is the best way to keep the momentum going and keep your participants engaged.

Getting Permission is Important

You need to let entrants know that participating in any kind of SMS marketing campaign may cost them money in data or text message fees. It’s not only important, it’s legally required.

Another requirement is getting their permission to receive your texts. This is handled by having each person opt in and using a notice of written consent: “By participating, you consent to receive text messages from XYZ, sent by an auto phone dialing system.” Be sure to follow these and other legal rules for mobile marketing

 

How to Get It Right

Keep in mind that participants’ interest and engagement is always highest at the start of a new campaign.

The bottom line is that you should ask for all or most of the information you’ll need upfront. The longer you wait to collect important information, the less likely you’re going to get it.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

Case Study: Link Transit Public Bus System Offers Text-to-Win for 25-Year Anniversary

Public bus system offers text-to-win to riders to mark 25 years of service.

 

What do you do to highlight a 25-year anniversary? With a giveaway to thank your customers of course!

This is exactly what Link Transit, a public bus system in Washington state, did in December 2016. It marked 25 years of service while offering a gift card prize for bus riders.

Objective: To create a fun and engaging text-to-win sweepstakes to thank riders and celebrate 25 years of service.

Prize: $225 Fred Meyer gift card

Results: Hundreds of passengers entered while riding the bus system. The campaign also helped promote Link Transit’s long history of serving the local community.