Who Needs Abbreviated Rules for Their Text-to-Win Sweepstakes? Alcohol Companies and Others

If you’re running a text-to-win or sweepstakes, abbreviated rules are required by several states’ statutes. This means having an abbreviated version of your official rules on your display. You simply can’t run a campaign without these abbreviated rules if you want your text-to-win to be considered legal.

Abbreviated rules aren’t restricted to certain types of vendors. In fact, they are required simply because you are running an SMS marketing campaign. The abbreviated rules must also be made available prior to entry into your sweeps.

Here is the scoop on abbreviated rules so that you know what to include with your sweeps.

Special Restrictions for Alcohol Vendors

For alcohol vendors, there are 7 states that require that your text-to-win abbreviated rules be approved by an Alcohol Control Board. These states are:

  • Alabama (AL)
  • Indiana (IN)
  • Maine (ME)
  • Maryland (MD)
  • North Carolina (NC)
  • Vermont (VT)
  • West Virginia (WV)

Abbreviated Rules Examples

One thing you also need to keep in mind that most statutes require that these abbreviated rules appear at a size that is “clear and conspicuous.”

As you draft your abbreviated rules, you should also make sure to follow common abbreviations of your original phrases to ensure that your abbreviated rules meet legal specifications.

Here are some examples below:

  • “NO PURCHASE NECESSARY. A Purchase Will Not Increase Your Chances of Winning a Prize.” abbreviated to “NO PURCHASE NECESSARY”
  • “Must be a legal resident of the 50 United States and District of Columbia” abbreviated to “Legal resident of the U.S.”
  • “Sweepstakes begins at 11:59 p.m. EST on February 1, 2017 and ends at 12:00 p.m. EST on April 30, 2017” abbreviated to “Sweepstakes begins on 2/1/17 and ends 4/30/17.”
  • “You must be 18 or older to enter” abbreviated to “At least 18.”

These are just a few ways to write abbreviated rules if you have space restrictions.

Also keep in mind they need to be just as clear as the official rules. So avoid using any abbreviations that use unclear language.

Further Considerations for Drafting Abbreviated Rules

Abbreviated rules aren’t the only legal items needed for a text-to-win, see our post about the legal docs needed for a text-to-winhere

Certain states, including New York, Rhode Island, and Arizona also require that you register your sweep with the appropriate regulatory agency if the prizes are over certain dollar amounts.

While our platform suggests ideas on how to draft abbreviated rules for your text-to-win campaign, you should still consult a lawyer to make sure that you’ve covered all of the bases.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

How Consumer Products Can Get More Retail Space With a Text-to-Win Sweepstakes

Get More Floor Space with a Text-To-Win Sweepstakes

Competing for a shopper’s attention today is like trying to flag down a racer in the middle of Nascar. It’s a fast-paced world and decisions are split-second quick.

So how do you get more eyeballs on your product or more floor or shelf space for attention? Put your product center stage with a big “Text to Win” sign above it and create some excitement.

Use our text-to-win sweepstakes to get the extra space, build excitement and maximize your returns.

Here’s how it works in 3 easy steps:

  • Get end cap space for your sweepstakes: This type of promotion is evergreen, so it’s not dependent on a holiday or season (although you can use one). Run one during a slow period or to gain sales lift in a particular store or area.
  • Choose a prize that will get shoppers to enter: Entering by text is super easy, but it’s the prize that will motivate shoppers to enter. Get them motivated and position your brand for success with a good prize.
  • Setup and promotion: Set up your text-to-win with Sweeppea. To get started, just choose a SweepKey (the word they’ll send by text for entry). We’ll walk you through the process online, while you set up to promote your sweep in store. A header for the end cap will grab attention and show how to enter (as shown above).

Grab eyeballs and make your product the star of the store. With this setup, consumers will buy your product and sign up for your text-to-win sweepstakes at the same time.

Spur Sales During & After the Sweepstakes

Research shows that 83% of shoppers have made an unplanned purchase based on a promotion or coupon. Get them to buy and enter your sweep while they’re in the store. Once the promotion is over, send additional offers by text to keep them coming back.

Remember, you will keep the list of entrants for future marketing, MULTIPLYING your sales and your customer base.

Build your own text-to-win sweepstakes. See our features to get started.

 

Three Ways To Say Thank You For Participating In Your Text-to-Win

Are you wondering how to thank your participants for participating in your text-to-win? Here are three ways to say thank you that will delight your entrants.

Share a Coupon

A discount off your product or service is a great way to thank and reward your subscribers. After all, they wouldn’t have participated in your text-to-win campaign if they weren’t interested in your brand.

By sharing a coupon, you can bring in some sales right away rather than waiting until your campaign has already ended to send offers.

Send a Gift

Who doesn’t like free stuff? A surprise gift will get your subscribers excited and they’ll be happy they signed up.

It’s a great option to say thank you because it’s unexpected and adds a pleasant surprise. However, like your text-to-win prize, you’ll need to make sure the gift is something of value and relevant to your brand. And if it’s a gift they have to go in-store to get? Even better.

Make a Donation

These days, people prefer to do business with companies that are socially conscious.

If there is a way to tie your brand with an organization that does good in the communities where your subscribers are located, go for it. It can also be an incentive for consumers if they know your company will make a donation for every person that subscribes.

You’ll not only get good karma for helping a good cause, you’ll gain good will for doing something positive in the community.

Now that you know how to keep your participants engaged with your campaign, why not start one of your own? Reserve Your Sweepkey now to set up your text-to-win campaign.

Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Energy Co. captures fan info and boosts engagement with text-to-win.

Case Study from Sweeppea

Washington Gas & Light Energy wanted to collect fan information for re-marketing efforts. Their marketing agency came up with a novel idea for an energy company… why not use a text-to-win sweepstakes during basketball games for the NBA’s Washington Wizards? It would boost in-stadium engagement and allow them to capture the information they needed–a win-win.

  • Objective: Boost in-stadium engagement during Washington Wizards games and capture prospective fans information for WGL Energy’s re-marketing efforts.
  • Prize: Autographed Wizards Memorabilia
  • Results: Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers. Hundreds of participants entered during the game, allowing WGL Energy to build a database of prospective customers for re-marketing.
  • Client said: “Thanks! I think it went really well, and WGL Energy was very pleased. It was so fun watching the results come in and seeing people text! We’re definitely going to want to continue running these campaigns. It was a really wonderful first text-to-win campaign for them!”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

Case Study: CMG Uses $200 Text Giveaway to Gain Housing Leads Among Virginia Tech Students

Text Giveaway for Leasing Co.

Objective: CMG Leasing was interested in lead generation for their college (off-campus) housing. With Sweeppea, their goal was to use a giveaway and qualifying questions on the entry form to get a list of pre-qualified leads for their sales team.

Outcome:

  • Hundreds of participants entered during Orientation Day for new students at Virginia Tech.
  • 28% of participants answered “Looking for a place to live off campus next year? Y/N”  (17% answered Yes.)
  • Hundreds of pre-qualified leads generated with mobile number and emails for follow up.

Prize: $200 cash

Client: “The contest went very well. We are extending it!” Katie Craig –Marketing Director, CMG Leasing