bd’s Mongolian Grill Restaurants Drive Foot Traffic with Instant-Win Text Sweepstakes

See how bd's Mongolian Grill Restaurant Uses an Instant Win Text Sweepstakes to Celebrate 25th Anniversary

The campaign run by bd’s Mongolian Grill is a good example of how a restaurant or store can drive foot traffic with a sweepstakes offering instant-win prizes.

How did they do this? By asking fans to visit a location and enter the 25th anniversary giveaway:

“Go to any participating bd’s location for the ‘bd’s 25th Anniversary Family Fun Giveaway’ word of the week. Then text the word of the week to 65047. Get a new word every week to enter! One entry daily. No purchase necessary.”

bd's Mongolian Grill

The many prizes boosted excitement for their fans. They marked their anniversary in a big way by offering not just a grand prize trip to the Caribbean, but also 2nd through 5th place prizes and tons of daily instant-win prizes as well. They chose instant winners each day using our automatic random winner selection feature.

Objective:

  • To promote the restaurant chain’s 25th anniversary with fun prizes in a text sweepstakes.
  • To increase customer visits by announcing a new Sweepkey weekly. Although no purchase is necessary, participants need to get the Sweepkey in store.
  • To build a database of interested consumers for future marketing of coupons and offers via text message and email.

Prize: The Grand Prize is a trip for a family of four to one of three Caribbean Beaches Resorts, including airfare.

Outcome:

  • Over 15,000 participants entered with a variety of instant winners daily
  • The instant win text sweepstakes ran on all 28 stores
  • Over 3% of all restaurant customers entered
  • The most effective ad placement was the table top signs
  • Social media engagement and sharing of the sweepstakes post was high in comparison to other posts

Client says: “We chose Sweeppea because we like the platform. It’s been a pleasure to work with Marcos and his team.”

Want to promote your own restaurant or store with an instant-win text sweepstakes? Reserve Your Sweepkey now to get started.

When Does Automatic Winner Drawing Make Sense and When Does Manual Winner Drawing Make Sense?

Automatic Winner Drawing

Your sweep is coming to an end and now it’s time to pick the winners.

You may have the option to choose them automatically (through your app) or manually.  But, when exactly does it make sense to draw a winner automatically and when is it best to draw one manually?

Here are a few things to consider to help you sort it out.

When to Use Automatic Winner Drawing

Automatic winning drawing is when sweep winners are automatically selected by a randomized algorithm from the pool of text-to-win participants.

Automatic winner drawings save time and ensure the results of your sweeps are always made available to your participants in a timely fashion.

This is an effective option when you need to select more than one winner or select a winner at a specific time. For example, if you do daily or weekly drawings, you can alert participants as to the specific day and time the winners will be selected.

When to Use Manual Winner Drawing

Manual winner drawings make sense when you need to ensure the winner actually meets the official rules of your sweep.

This type of drawing is required when there are age restrictions, such as in the case of a sweepstakes for an beer, wine or spirits company. For all liquor-related sweeps, you should verify the winner manually first.

However, if your sweep doesn’t have special restrictions or age requirements, you can feel free to draw the winner for your campaign automatically. You could always double-check that they’ve abided by the rules after initial contact.

What Do I Do About Participants Who Cheat?

Regardless of whether you choose manual or automatic winner drawing, you’ll still have people who think it’s okay to try and cheat.

At Sweeppea, we’ve worked really hard to design our systems to ward off the obvious signs of cheating, such as multiple signups with the same contact information.

However, it’s still up to your business to ask important questions to ensure you’re indeed awarding the prize to an eligible winner.

If you use automatic winner drawing, remind winners that they will have to undergo a final verification before any prizes are awarded.

If you draw a winner manually, use this extra intervention step to ensure the winner is abiding by the rules.

Ready to start your text-to-win sweepstakes? Reserve Your Sweepkey now to get started in under 10 minutes.

Who Needs Abbreviated Rules for Their Text-to-Win Sweepstakes? Alcohol Companies and Others

Who Needs Abbreviated Rules for Their Text-to-Win Sweepstakes

If you’re running a text-to-win or sweepstakes, abbreviated rules are required by several states’ statutes. This means having an abbreviated version of your official rules on your display. You simply can’t run a campaign without these abbreviated rules if you want your text-to-win to be considered legal.

Abbreviated rules aren’t restricted to certain types of vendors. In fact, they are required simply because you are running an SMS marketing campaign. The abbreviated rules must also be made available prior to entry into your sweeps.

Here is the scoop on abbreviated rules so that you know what to include with your sweeps.

Special Restrictions for Alcohol Vendors

For alcohol vendors, there are 7 states that require that your text-to-win abbreviated rules be approved by an Alcohol Control Board. These states are:

  • Alabama (AL)
  • Indiana (IN)
  • Maine (ME)
  • Maryland (MD)
  • North Carolina (NC)
  • Vermont (VT)
  • West Virginia (WV)

Abbreviated Rules Examples

One thing you also need to keep in mind that most statutes require that these abbreviated rules appear at a size that is “clear and conspicuous.”

As you draft your abbreviated rules, you should also make sure to follow common abbreviations of your original phrases to ensure that your abbreviated rules meet legal specifications.

Here are some examples below:

  • “NO PURCHASE NECESSARY. A Purchase Will Not Increase Your Chances of Winning a Prize.” abbreviated to “NO PURCHASE NECESSARY”
  • “Must be a legal resident of the 50 United States and District of Columbia” abbreviated to “Legal resident of the U.S.”
  • “Sweepstakes begins at 11:59 p.m. EST on February 1, 2017 and ends at 12:00 p.m. EST on April 30, 2017” abbreviated to “Sweepstakes begins on 2/1/17 and ends 4/30/17.”
  • “You must be 18 or older to enter” abbreviated to “At least 18.”

These are just a few ways to write abbreviated rules if you have space restrictions.

Also keep in mind they need to be just as clear as the official rules. So avoid using any abbreviations that use unclear language.

Further Considerations for Drafting Abbreviated Rules

Abbreviated rules aren’t the only legal items needed for a text-to-win, see our post about the legal docs needed for a text-to-winhere

Certain states, including New York, Rhode Island, and Arizona also require that you register your sweep with the appropriate regulatory agency if the prizes are over certain dollar amounts.

While our platform suggests ideas on how to draft abbreviated rules for your text-to-win campaign, you should still consult a lawyer to make sure that you’ve covered all of the bases.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

How Consumer Products Can Get More Retail Space With a Text-to-Win Sweepstakes

Get More Floor Space with a Text-To-Win Sweepstakes

Competing for a shopper’s attention today is like trying to flag down a racer in the middle of Nascar. It’s a fast-paced world and decisions are split-second quick.

So how do you get more eyeballs on your product or more floor or shelf space for attention? Put your product center stage with a big “Text to Win” sign above it and create some excitement.

Use our text-to-win sweepstakes to get the extra space, build excitement and maximize your returns.

Here’s how it works in 3 easy steps:

  • Get end cap space for your sweepstakes: This type of promotion is evergreen, so it’s not dependent on a holiday or season (although you can use one). Run one during a slow period or to gain sales lift in a particular store or area.
  • Choose a prize that will get shoppers to enter: Entering by text is super easy, but it’s the prize that will motivate shoppers to enter. Get them motivated and position your brand for success with a good prize.
  • Setup and promotion: Set up your text-to-win with Sweeppea. To get started, just choose a SweepKey (the word they’ll send by text for entry). We’ll walk you through the process online, while you set up to promote your sweep in store. A header for the end cap will grab attention and show how to enter (as shown above).

Grab eyeballs and make your product the star of the store. With this setup, consumers will buy your product and sign up for your text-to-win sweepstakes at the same time.

Spur Sales During & After the Sweepstakes

Research shows that 83% of shoppers have made an unplanned purchase based on a promotion or coupon. Get them to buy and enter your sweep while they’re in the store. Once the promotion is over, send additional offers by text to keep them coming back.

Remember, you will keep the list of entrants for future marketing, MULTIPLYING your sales and your customer base.

Build your own text-to-win sweepstakes. See our features to get started.

 

Three Ways To Say Thank You For Participating In Your Text-to-Win

Say Thank You For Participating In Your Text-to-Win

Are you wondering how to thank your participants for participating in your text-to-win? Here are three ways to say thank you that will delight your entrants.

Share a Coupon

A discount off your product or service is a great way to thank and reward your subscribers. After all, they wouldn’t have participated in your text-to-win campaign if they weren’t interested in your brand.

By sharing a coupon, you can bring in some sales right away rather than waiting until your campaign has already ended to send offers.

Send a Gift

Who doesn’t like free stuff? A surprise gift will get your subscribers excited and they’ll be happy they signed up.

It’s a great option to say thank you because it’s unexpected and adds a pleasant surprise. However, like your text-to-win prize, you’ll need to make sure the gift is something of value and relevant to your brand. And if it’s a gift they have to go in-store to get? Even better.

Make a Donation

These days, people prefer to do business with companies that are socially conscious.

If there is a way to tie your brand with an organization that does good in the communities where your subscribers are located, go for it. It can also be an incentive for consumers if they know your company will make a donation for every person that subscribes.

You’ll not only get good karma for helping a good cause, you’ll gain good will for doing something positive in the community.

Now that you know how to keep your participants engaged with your campaign, why not start one of your own? Reserve Your Sweepkey now to set up your text-to-win campaign.