Case Study: 90+ Cellars Gets More Retail Space, Promotes New Wines with Text-to-Win Sweepstakes

Wine & spirits companies gain retail space with text-to-win

Food and beverage companies use sweepstakes not only to help their brands with customers, but also to help their positions in store.

Wine and liquor brands like 90+ Cellars for example, get a competitive edge with this type of campaign. They can ask the store to help them feature the promotion with an endcap or special display. These endcaps and displays boost sales and gain attention, while the text-to-win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote their new wines.
  • To gain preferential end-cap shelf space and product positioning in retailers.

Prize: $100 gift card to Market Basket

Results: Hundreds of participants to start their mobile customer database.

Client said: “The Sweeppea platform worked very well and we would gladly use it again if we have another need for a text-to-win platform.”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Building a strong brand may seem difficult when your company has a limited budget for marketing. Fortunately, the power of text message marketing puts the strategies that big brands use within reach for smaller companies.

Here are several powerful sweepstakes marketing tactics that you can adopt from big brands.

Take it Mobile With Text-to-Win Entry

Allowing participants to enter your sweepstakes with a mobile text-to-win can make a big difference in the number of subscribers. It’s convenient (especially in a retail environment) and fast, which makes it appealing to consumers. Don’t forget to make your sweepstakes available for entry through your website and via social media, as well.

Offer Instant Win Prizes

With today’s technology, instant winners can be drawn automatically with software. For example, you can set an instant win for the 120th entrant (if one instant winner) or for every 25th entry (for multiple instant winners). Instant win prizes create a sense of urgency and excitement and give Millenials the instant gratification they like.

In fact, bd’s Mongolian Grill ran a very successful sweepstakes using this same tactic. They asked fans to visit a location for the secret code to enter their 25th anniversary give away and awarded instant win prizes every day. The result was increased foot traffic at all of their locations.

Offer Experiential Prizes

Unique experiences are memorable, which is why experiential prizes are trending. A DJ-hosted party at the sweepstakes winner’s home or tickets to a summer music festival are examples of experiential prizes.

These prizes can be more effective than product giveaways, because they allow the sweepstakes winner to share the prize with their friends and family, in turn attracting more fans to your brand.

Additionally, experiential prizes are more likely to be shared by winners on social media, which will give your sweep an additional boost.

Vallarta Supermarkets used this tactic when they ran a sweepstakes offering a tailgate party package as the prize. The prize included 60″ HDTV, $300 Vallarta Supermarket Gift Card, a BBQ Grill and a Live DJ.

With the sweep promoted on FM station Power 106 and a focus on the communities they serve, Vallarta Supermarkets generated thousands of participants.

Use Sweepstakes Data in Omnichannel Marketing

When you run a sweepstakes, you can collect various data points from your participants, including phone numbers, email addresses, and more. As you’ve probably noticed, whenever a big brand gets you to sign up for a promotion, they then use this data to send you offers later on other channels.

You can do the same for your company by using sweep data in your omnichannel marketing. This is marketing across several platforms, including web, social and mobile, to appeal  to the interests of those who entered and expressed interest in your brand.

Take your sweepstakes marketing to the next level and build a brand-boosting sweepstakes of your own. Reserve your Sweepkey and set up your campaign in 10 minutes or less.

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes

Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes.

The prize was a Big Game House Party with a live DJ, a high-end BBQ grill, a flat-screen TV and a $300 gift card.

Running their sweep as a text-to-win made it easy to promote it on the radio. The DJs at Power 106 mentioned it on air and through social media. The company also promoted it through their own social channels and with advertising.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Vallarta Supermarkets
  • To boost excitement for the “Big Game” and offer Vallarta Supermarket as THE place for all tailgating needs
  • To share a Vallarta Supermarkets video commercial with all participants
  • To build a database of participants for future marketing offers via text message and email.

Promotional Channels:

  • On-air advertising
  • Targeted digital
  • Social Media ads

Outcome:

  • Thousands of participants entered.
  • Video received a 5% click-thru rate.
  • Thousands of new emails collected.

Prize: The Grand Prize Big Game House Party included a 60” HDTV, $300 Vallarta Supermarket Gift Card, BBQ Grill and a Live DJ.

Reserve Your Sweepkey now to get your own campaign started as well.

Major Winery Offered Trendy Prize in Mobile Sweepstakes

Kendall Jackson Wines Offered Trendy Prize in Mobile Text-to-Win Sweepstakes

This is a good example of offering a prize that’s highly valued by your audience. While the national winery has offered getaways and winery tours before, in this case they offered a Big Green Egg grill as a prize in their mobile sweepstakes.

In case you haven’t heard of them, Big Green Egg grills are trending to the top of the list in premium grills. These are ceramic grills and charcoal smokers that are desired by many in the market the winery wishes to reach. Using them to attract that market makes sense.

Aligning your product with a desired, trending item is a good strategy overall and one used here.

Objective: Boost sales and gain improved retail space from retailers.

Outcome: Hundreds of participants entered and the wine displays with text-to-win sweepstakes received end-cap and preferential space at retailers.

Prize: Big Green Egg Ceramic Grill and Charcoal Smoker

 

Big Green Egg Grills Used as Valued Prize for Mobile Sweepstakes

 

Would you like to market your brand with a mobile sweepstakes? It’s easy to start a new text-to-win campaign! To get started, see features and pricing.

(Images copyrighted to Big Green Egg.)

Where to Promote Your Text-to-Win for Free or Sort of Free

Promoting a text-to-win sweepstakes used to be a challenging task. 

Now there are tons of places where you can promote your text-to-win for free (or almost free). Here are our top recommendations for “free-ish” places to promote your text-to-win.

Sweepstakes Aggregators

Sweepstakes aggregators are websites that allow you to submit your promotion. They are websites like SweepstakesFanatics.com that essentially compile information from around the web, allowing their visitors to view and enter sweepstakes.

If you promote your text-to-win on your website, submitting it to an aggregator can instantly put your campaign in front of thousands or even millions of users depending on the number of sites you submit to. While some of them are paid, many offer free listings. 

Your Website

As already mentioned, you can promote your sweep on your website’s home page or in a blog post. Consider also a notification bar on the home page, a pop-up or a dedicated landing page for the text-to-win. Our platform also offers an online entry form that can be hosted on our site or yours.

Email

Don’t forget to include your text-to-win in any email newsletters or email campaigns. This will also work with transactional emails. If you send email purchase confirmations, for example, you can include a quick note for your sweep there as well.

Facebook

These days, the reach of organic Facebook content has declined significantly. However, it can’t hurt to mention your sweep on your Facebook business page.

You can also reach out to influencers in your industry to have them promote your sweep on their pages, as well.

Twitter

Twitter is a great place for sweepstakes promotions. If you want to get more subscribers for your campaign, post Tweets that include the Sweepskey and shortcode for your campaign. Don’t forget to include required disclosures, such as “Msg & data rates may apply.” See our post on the rules of text message marketing

Convince Your Suppliers or Partners to Mention Your Sweep

This is also a great way to find partners for your next sweep. When you convince your suppliers, vendors or retailers to mention your sweep, you can tap into their customer bases and get even more subscribers for your campaign.

This could be a win-win for both of you given the fact that more sales from sweep subscribers can mean more sales for them as well.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.