Major Winery Offered Trendy Prize in Mobile Sweepstakes

Kendall Jackson Wines Offered Trendy Prize in Mobile Text-to-Win Sweepstakes

This is a good example of offering a prize that’s highly valued by your audience. While the national winery has offered getaways and winery tours before, in this case they offered a Big Green Egg grill as a prize in their mobile sweepstakes.

In case you haven’t heard of them, Big Green Egg grills are trending to the top of the list in premium grills. These are ceramic grills and charcoal smokers that are desired by many in the market the winery wishes to reach. Using them to attract that market makes sense.

Aligning your product with a desired, trending item is a good strategy overall and one used here.

Objective: Boost sales and gain improved retail space from retailers.

Outcome: Hundreds of participants entered and the wine displays with text-to-win sweepstakes received end-cap and preferential space at retailers.

Prize: Big Green Egg Ceramic Grill and Charcoal Smoker

 

Big Green Egg Grills Used as Valued Prize for Mobile Sweepstakes

 

Would you like to market your brand with a mobile sweepstakes? It’s easy to start a new text-to-win campaign! To get started, see features and pricing.

(Images copyrighted to Big Green Egg.)

Where to Promote Your Text-to-Win for Free or Sort of Free

Promoting a text-to-win sweepstakes used to be a challenging task. 

Now there are tons of places where you can promote your text-to-win for free (or almost free). Here are our top recommendations for “free-ish” places to promote your text-to-win.

Sweepstakes Aggregators

Sweepstakes aggregators are websites that allow you to submit your promotion. They are websites like SweepstakesFanatics.com that essentially compile information from around the web, allowing their visitors to view and enter sweepstakes.

If you promote your text-to-win on your website, submitting it to an aggregator can instantly put your campaign in front of thousands or even millions of users depending on the number of sites you submit to. While some of them are paid, many offer free listings. 

Your Website

As already mentioned, you can promote your sweep on your website’s home page or in a blog post. Consider also a notification bar on the home page, a pop-up or a dedicated landing page for the text-to-win. Our platform also offers an online entry form that can be hosted on our site or yours.

Email

Don’t forget to include your text-to-win in any email newsletters or email campaigns. This will also work with transactional emails. If you send email purchase confirmations, for example, you can include a quick note for your sweep there as well.

Facebook

These days, the reach of organic Facebook content has declined significantly. However, it can’t hurt to mention your sweep on your Facebook business page.

You can also reach out to influencers in your industry to have them promote your sweep on their pages, as well.

Twitter

Twitter is a great place for sweepstakes promotions. If you want to get more subscribers for your campaign, post Tweets that include the Sweepskey and shortcode for your campaign. Don’t forget to include required disclosures, such as “Msg & data rates may apply.” See our post on the rules of text message marketing

Convince Your Suppliers or Partners to Mention Your Sweep

This is also a great way to find partners for your next sweep. When you convince your suppliers, vendors or retailers to mention your sweep, you can tap into their customer bases and get even more subscribers for your campaign.

This could be a win-win for both of you given the fact that more sales from sweep subscribers can mean more sales for them as well.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.

What Is the Value of Your Text Subscriber List?

Value of a Text Message List in Text-to-Win -sweeppea.com

A Mobile Subscriber Is Worth Way More Than an Email SubscriberYour text subscriber list is a valuable asset and should be treated as such. But just how valuable is it?

If you use text (SMS) marketing for your business, you need to know these numbers. Here’s how to determine the value of your text subscriber list.

What Factors Affect Text Subscriber List Value?

The factors that affect text subscriber list value include:

  • Open rate
  • Sales / profit per sale
  • Lifetime text subscriber value

Your list of 3,000 subscribers (with 95% open rate) is more valuable than a larger email list. That’s because the text message open rate is 98% while the email open rate is just 17.85% for the marketing and advertising industry.

In order to get an equivalent 3,000 subscribers to read your message, you’d have to have larger email list, with say 30,000 email subscribers and a 10% open rate. 

Calculating the Value of Each Text Subscriber

In marketing, the value of each text subscriber determines the success of your marketing campaign. In simple terms, the value of a text subscriber is:

  • What each text subscriber is worth to you in dollars and cents. A text subscriber could translate to a specific sales amount for your business or have a brand awareness value assigned.
    • For ex. Send a $5 Off $25 text coupon and if 10% of 3,000 subscribers use it, your sales would be $6,000 from one text message. 
  • What it costs to get a new text subscriber. This would be the amount of money that it costs to run a text-to-win campaign, including overhead, divided by the number of text subscribers that a campaign brings in.
    • For example, with Sweeppea, a text-to-win sweeps can cost as little as $999 to run for one month and can bring in 5,000 participants. In this case, the cost to acquire each participant is $.20 cents. To this, you can add any promotional costs. Psst! Here’s how to promote your sweep for free.

Once you figure out what these numbers are, you can plug them into an equation to help you determine the value of your text subscriber list overall. If you need help with figuring this out, send us a message.

Ready to get your text-to-win sweeps started? Reserve Your Sweepkey now to get started in under 10 minutes.

Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes

Maryhill Winery Offers a Trip to Wine Country in Text Message Sweepstake

Maryhill Winery chose a text message sweepstakes to target consumers for its winery and wine club.

Named “Pacific Northwest Winery of the Year”, Maryhill Winery launched a wine club featuring its award-winning varietals and sought to promote the club and its wines using text.

It used a variety of channels to promote this sweep, including television, print and online advertising, social media outreach, event promotion and retail POS.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
  • To increase wine club membership.
  • To gain a database of participants to re-market offers via text message and emails.

Prize: The Grand Prize consists of a trip for two to wine country, including a two-night stay at Inn of the White Salmon, dinner at Henni’s Kitchen & Bar and a VIP tour and tasting at Maryhill Winery.

Results: Hundreds of participants entered in this campaign. They will continue to build their mobile database with others.

What Happens When You Can’t Reach Your Sweepstakes Winner?

You’ve selected a winner for your sweepstakes and now they aren’t responding to any of your attempts to get them to come forward and claim the prize. So what happens when you can’t reach the winner?

Believe it or not, this is a common problem with sweepstakes. Either the company can’t reach the winner or they leave messages and the winner doesn’t get back to them in time.

Here’s what to do to ensure that your sweepstakes isn’t derailed by a winner who has gone missing in action.

Include Guidelines for Official Winners

Your official rules should state how many days winners have to respond and what will happen if a winner doesn’t respond. At Sweeppea, we help clients build rules that say that the potential winner has a number of days to respond.

The amount of time you give winners to respond can vary, but it shouldn’t be too long. Also, the Official Rules will usually have a date by when you will publicly announce a winner, so you need to keep this in mind, as well.

If no response is received, then the rules should state that the company will select another winner. This helps companies avoid any legal problems and helps to keep things moving along for the sweepstakes so you can publicly announce a winner in time.

Steps to Follow When Winners Don’t Respond

In some cases, not all is lost when a winner doesn’t respond. In fact, steps you can take include:

  • Wording the language of your campaign so that any person who is chosen is only a “potential winner” until they are confirmed as the winner.
  • Giving winners notice by phone message or email that they have “X” number of hours to respond (whatever time frame you decide to give them per your Official Rules) from when they are first contacted or the company will have to choose another winner.
  • Once that time is up, randomly select another winner and inform them they also have “X” hours to respond.

When the potential winner responds, verify the winner to ensure they meet the Official Rules or criteria (over 18, US resident, etc.).

Add a Pre-Sweep Step

Adding a pre-sweep step ensures that your rules have a provision for this response period to protect your company.  Our Official Rules Wizard includes this provision to protect our customers.

Asking for your participants’ email addresses is another pre-sweep step is to consider. Our text-to-wins automatically collect mobile numbers, but your online form could also collect emails as well.

Mobile phone is the best method of contact, but it doesn’t hurt to have another option. 

Reserve Your Sweepkey now to get started in 10 minutes or less.