Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

We can’t overstate how important it is to offer a sweepstakes prize that aligns with your brand and appeals to your audience. This is exactly what Backcountry Brewery did with its text sweepstakes prize.

This rustic microbrewery in Colorado offers local craft beer and focuses its brand around mountain life. Offering a Connor Wooden Bicycle handcrafted by a local craftsman was a nice touch and helped them earn entries.

Objective:

  • To promote its brewery to the Colorado market with a fun and engaging text-to-win
  • To gain a database of participants to re-market offers via text message and emails
  • To increase its social media fans and email database

Prize: The Grand Prize consisted of one handcrafted Connor Wooden Bicycle.

Outcome: Thousands of participants entered.

Client said: “Sweeppea was super easy to use and no contract was required.”

To get started with your own text-to-win, see features and pricing.

 

The Greatest Show on Earth Offers Tickets with Text-to-Win

The Greatest Show on Earth Offers Tickets with Text-to-Win

The TV audience of WUSA-9 in Washington, DC had a chance to win tickets to Ringling Bros. and Barnum & Bailey Circus recently through a text-to-win sweepstakes hosted on Sweeppea’s platform.

WUSA-9 TV station is offering text-to-win campaigns to its partners and sponsors. They find it easy to promote on air during its programs and adds value for partners who want exposure in the local market.

Objective:

  • To promote the circus show in the Washington, DC, market.
  • To build excitement and awareness for the sponsor’s event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • TV mentions and spots
  • Social Media promotion

Prize: The lucky winner received VIP ticks to the circus.

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected for future marketing.

To get started with your own text-to-win, see features and pricing.

What to Do When The Winner Doesn’t Accept the Sweepstakes Prize

What to Do When The Winner Doesn't Accept the Sweepstakes Prize

Who doesn’t want to win something? Surprisingly, some people don’t. Here’s what do when the winner doesn’t accept the sweepstakes prize.

Sometimes people win prizes that they simply can’t use. Perhaps the acceptance terms of the prize overlap dates for which they already have plans, the prize comes with a high tax bill or the winner entered the sweepstakes with the intention of winning a different prize. Regardless of the reason, they want to decline your offer and you’re now stuck with a dilemma.

However, this won’t be a major problem for you if you make sure that your rules incorporate provisions for such situations.

Include Provisions for Declined Prizes in the Rules

Be sure your sweepstakes rules include clauses stating that the prize “cannot be transferred, redeemed for cash or substituted by winner.” Make it very clear that if person can’t take the prize (they can’t travel on the trip, or don’t like the prize, for example), then they will have to forfeit it.

Disallow Prize Transfers

While it may seem that your company is being unfair, disallowing trades and transfers actually serves some very important purposes. Firstly, it prevents your prize from being used in a way that your company didn’t intend for it to be used.

Disallowing transfers ensures that the prize will not be given to someone who is not actually eligible to win the prize because that person did not directly enter the sweepstakes. Allowing winners to transfer their prizes to others is unfair to the other participants in your sweepstakes and could lead non-winners taking legal action against your company

A Winner Who Wants to Trade the Prize Must Forfeit

By not allowing a winner to trade the prize, you can avoid trading something of more or lesser value for the original prize. Secondly, allowing winners to trade prizes could hurt your relationships with the companies you’ve partnered with for sweepstakes prizes.

Secondly, never allow winners to trade prizes for cash. The purpose of a sweepstakes is to boost your brand. When you just give away cash, you are simply paying for engagement that won’t do anything to boost awareness of your brand or emphasize its unique positioning within the market.

When it comes for dealing with unexpected circumstances during your sweepstakes, rules are vital to avoid these types of concerns. With complete rules that are designed to address all sorts of problems, you can avoid ending up with lawsuits on your hands.

Build a brand boosting sweepstakes today!Reserve your Sweepkey and set up your campaign in 10 minutes or less.

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Hy-Vee Supermarkets appealed to bacon lovers with their prize… free bacon for a year.  They tied their promotion to the Blue Ribbon Bacon Festival, one of the top baconfests in the world. Hy-Vee, a chain with more than 240 stores in the Midwest, ventured into text-to-win and saw success with this promotion.

Objective:

  • To create a fun text-to-win to promote Hy-Vee Supermarkets during an event.
  • To convey to bacon lovers (and grocery shoppers) that Hy-Vee Supermarket is the place for great bacon.
  • To gain a database of participants to re-market offers via text message and emails.

Promotions Channels:

  • In venue advertising
  • Social media promotion

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Hy-Vee vouchers for a 12-month’s supply of bacon

To get started with your own text-to-win, see features and pricing.

Pet Store Pet Supermarket Mobile Contest

How Pet Supermarket uses text-to-win

A highly valued prize? Check.

Easy entry? Check.

Text coupons with high conversion? Again, check.

Pet Supermarket’s text-to-win has all the elements of a successful program and is indeed seeing huge success. Free pet food for a year certainly gets attention and with a new winner drawn every month, the buzz stays high.

Text-to-win signage in pet store chain

By using our text-to-win platform they’ve developed a mobile subscriber list in the thousands. Best of all, they increase their store sales with each text they send after the sweepstakes. They offer exclusive discounts and coupons that have generated a 7% to 12% conversion rate for sales in store.

How Pet Supermarket uses text-to-win

They also announce each month’s winner on Facebook, generating another round of excitement and entries. As their program has proven, text-to-win and text message marketing are cost-effective and efficient and can return high ROI.

Ready to start your own text-to-win?  See our features and pricing to get started.