Case Study: WUSA 9 TV Station Uses Text-to-Win to Run Weekly Sweepstakes

TV Station Uses Text-to-Win for Weekly Sweepstakes

“Washington DC’s Leading Local News” TV station, WUSA-9, wanted to create engaging sweepstakes that worked well on air and could promote their sponsors.

So how did they build excitement while keeping it easy to manage? By using Sweeppea’s text-to-win platform and awarding prizes every week. By running it weekly, they get their audience’s attention with a new prize each week. Plus, it’s a great way to add value for their sponsors.

Promoting it on air is as simple as telling viewers to text a sweepkey to 65047 to enter. (While mentioning that text & data fees apply.) Choosing winners with the automatic random winner picker also makes it easy for the station to run.

Objective:

  • To create and promote weekly text-to-win sweepstakes on behalf of the TV station’s sponsors.
  • To quickly select and notify winners.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • Mentions and spots during the TV news program
  • Social Media promotion

Outcome (differs by sweepstakes):

  • Hundreds of participants enter.
  • Hundreds of new emails are collected for the station and/or its sponsors.

Prize: They differ by sweepstakes, but many are free tickets to events.

To get started with your own text-to-win, see features and pricing.

Maryhill Winery Goes All-In with Text & Mobile Marketing

Maryhill Winery Goes All-In with Text & Mobile Marketing

Maryhill Winery went all-in with mobile marketing this year to promote not only its wines and wine club, but also its concert hall venue. Based in the state of Washington, Maryhill Winery has a full concert schedule planned and adopted text-to-win as one of its top marketing tools for promotion on mobile. These text campaigns are also promoted on social media and in local marketing.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
  • To gain a database of participants to re-market offers via text message and email.

Prize: The Grand Prize was a trip for two to the 2017 Concert Series, including hotel stay and a pre-concert VIP party.

Outcome: Thousands of participants entered.

To get started with your own text-to-win, see features and pricing.

Fun Home Musical Uses Text-to-Win Software for Show Promotion

Fun Home Musical Uses Text-to-Win Software for Show Promotion

Fun Home, the Tony-Award-winning musical wanted to build on the excitement and buzz by offering a chance to win VIP tickets to the show. All participants needed to do is text the word FUN to the number 65047 for a free entry.  It’s another example of how Sweeppea’s text-to-win software is well-suited for sweepstakes during events, shows and performances.

Objective:

  • To promote the show on tour.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five (5) winners each received two (2) tickets to the show.

To get started with your own text-to-win, see features and pricing.

Why Millennials Respond to SMS Sweepstakes

Why You Should Market to Millennials with an SMS Sweepstakes

Now that Millennials are officially the largest group of consumers, you should make sure to take advantage of all of the marketing opportunities this group offers. In fact, several surveys have shown Millennial customers are highly receptive to brands that offer giveaways and rewards.

As a group, Millennials are constantly on mobile as well, making SMS sweepstakes a good way for your brand to reach them. Here is some insight on why SMS or text is a good platform for reaching this group.

Loyalty and Rewards Programs Attract Millennial Consumers

According to the Harris Poll on Millennial consumers, more than 75% of them participate in loyalty and reward programs. They’re also more likely to choose brands that offer loyalty and rewards programs (75%). In fact, loyalty and rewards programs are the top incentives they look for in exchange for sharing their personal information with marketers.

Millennials are Willing to Share Their Personal Information With Brands

Compared to Baby Boomers and the Gen X generation, Millennials are also less concerned with data privacy and security as consumers. Their willingness to share personal information also means brands can reach them more easily with personalized content, which Millennials prefer. They’re also 47% more likely to share their information in return for incentives or rewards.

Millennials Love Contests and Sweepstakes

According to a radio marketing study (PDF), 52% of Millennial respondents said they would be interested in participating in a contest or sweepstakes heard on the radio. Roughly 60% said they would be receptive to considering buying the product of a contest or sweepstakes sponsor.

Considering their affinity and high use of text, Millenials are an ideal group to target with an SMS sweepstakes. 

So if you’ve been planning to target Millennials for your business, now is the time to get started!

Build a brand-boosting SMS sweepstakes today. See features and pricing to get started.

Six Flag America Theme Park Uses Text Sweepstakes for Giveaway

Six Flag America Theme Park Uses Text Sweepstakes for Giveaway

When Six Flags America in Washington, DC wanted to build excitement and increase ticket sales they used Sweeppea’s text sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Six Flags offered a chance to win tickets by simply texting the word SIXFLAGS to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.

Objective:

  • To promote and build excitement around the park and its new attractions
  • To increase ticket sales
  • To gain a database of participants to re-market their offers via text and email.

Promotional Channels:

  • Mentions and spots on WUSA-9 TV
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) winners each received two (2) tickets to the park.

Want to get started with your own text-to-win? See our features and pricing.