How to Run an Instant Win Text Sweepstakes for More Excitement

Text to Win and Instant Win Sweepstakes and Contests

Do you want to give away awesome prizes to your customers right now?

Running an instant win text sweepstakes is a great way to drum up excitement for your brand. Instead of forcing your subscribers to wait weeks to find out if they’ve won, an instant win text sweepstakes delivers the immediate gratification that your subscribers will love.

So how do you get an instant win text sweeps going for your business? Here are the steps to follow.

Set Up Your Campaign

Setting up an instant win text sweepstakes can be done quickly with Sweeppea. Just follow these simple steps:

  • Get your own branded Sweepskey
  • Set up your entry form using the Online Entry Form Wizard
  • Create your official rules by uploading your own or using our Official Rules Wizard

And then you’re ready to go with our platform. After your campaign is in progress, you can use our campaign data reports to track the success of your sweep. With text marketing compliance and tight security baked in, our instant win text sweeps platform is the most powerful way to launch your campaign.

Selecting the Winner(s)

Next it’s time to choose the winners. With our platform, you can auto-pick instant winners based on number of entries (every 100 entries) or schedule a date and time to randomly draw one instant winner. The auto-pick solution will save you time if you have to pick multiple winners for different prizes.

If you’re offering one big grand prize, scheduling a date to choose an instant winner makes for a hands-off solution so that you don’t have to manually select a winner on your own.

However, you can also use a combination of both methods for selecting winners if you’re offering both smaller prizes and a grand prize for your instant-win sweep. bd’s Mongolian Grill used this strategy when they ran an instant win text sweep through Sweeppea to mark their 25th anniversary.

The company offered a grand prize trip to the Caribbean for a single instant winner while offering 2nd through 5th place prizes, as well as, daily instant-win prizes.

As a bonus hint for setting up a successful instant win text sweepstakes, make sure that you have plenty of prizes available. When your subscribers believe that they have a fair chance of winning because there are many prizes available, they’ll be more likely to sign up.

Ready to attract new loyal fans to your brand? To get started now, see features and pricing.

Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

The toes-in-the-sand ambassador and Margaritaville singer wanted to stoke your buzz by offering a chance to win tickets to his show. All participants need to do to enter is text the word JIMMY to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter
  • Hundreds of new emails were collected

Prize: Five (5) winners each received two (2) tickets to see the show

To get started with your own text-to-win, see our features and pricing.

Harvey’s Supermarket Uses Text-to-Win Platform to Connect with Customers via Mobile

Harvey’s Supermarket Uses Text-to-Win Platform to Connect with Customers via Mobile

Harvey’s Supermarkets knows that customers are on the go and glued to their mobile screens. So they asked “How can we reach them on their mobile phones?”

The answer… build excitement and buzz by offering a chance to win a $250 gift card each week with text to win! Customers also sign up to receive deals by text message from Harvey’s. All participants need to do to enter is text the word HARVEYS to the number 65047.

Objective:

  • To build excitement and engagement at the stores.
  • Build a database of customers to send offers to via text message.

Promotional Channels:

  • In-store display and POS
  • Social Media promotion
  • FSI and direct mail shoppers

Outcome:

  • Hundreds of participants entered.
  • A new way for Harvey’s to reach their mobile customers.

Prize: Weekly winners receive a $250 gift card.

To get started with your own campaign, see our text to win features and pricing.

Promoting a Concert or Music Festival? Promotional Ideas for Mobile

Concerts and music festivals need to be heavily promoted in order to be successful. While social media campaigns are a given, you can also promote your event with a text to win. You can use a text to win to not only attract more people to your event, but also to offer prizes and add to the experience for attendees.

The most important reason to consider it is because text bridges the gap between traditional media and mobile. If you’re not sure where to start, here are a few ideas on how to use text to win to promote a concert or music festival.

1. Run a text to win and offer prizes.

Fans are already excited about seeing their favorite acts perform. You can really take the experience over the top by offering prizes that help them get even closer to their favorite performers. With a text to win, you could offer a chance to win VIP seats (as this comedian did), meet the band, go to a side event at the festival, get t-shirts or a basket of free items from the venue or performers.

2. Create a database of mobile numbers to send messages.

Marketing to festival attendees shouldn’t end once you get them to buy tickets. In fact, once you build a database of mobile numbers, you can send to them messages before, during or after the event. (See this post about the value of your text subscriber list.) By texting them during your event, you can measure engagement and keep things exciting by offering access to special venue features that only your mobile subscribers will know about.

3. Share links to exclusive content, such as video or audio downloads.

Want to drum up more shares and excitement? This is how you do it. By texting links to content before or after the event, you can give your event attendees something exciting to share with their friends, especially if it’s exclusive content. Once subscribers enter your text sweep, they will get any other texts you send leading up to the event. Just make sure you let them know they might receive other offers or exclusives when they sign up.

4. Alert them of future concerts or events later.

Let your subscribers know when their favorite acts are performing again.  They’ve already shown they’re interested by subscribing, right? Alert them of other upcoming events to leverage your marketing even further.

5. Ask them to download a venue or music app, if one is available.

Want to get more exposure for your music app? Just ask subscribers to sign up for it after they opt in to your text to win campaign. Or instead of having them look for your app, just tell them to “Text APP to 65047 to receive a download link” and capture their mobile number for future text (SMS) marketing efforts.

To get started with your own text to win, see features and pricing.

Realtor Ron Howard Uses Sweeppea’s Text to Win Sweepstakes to Gain Leads

Realtor Ron Howard Uses Sweeppea’s Text to Win Sweepstakes to Gain Leads

Ron Howard and Associates was interested in generating leads during their sponsorship of the Canton Waterfront Park Summer Concert Series. Using Sweeppea’s text to win sweepstakes platform, they used a giveaway to attract concert fans and pre-qualify them for their interest in buying or selling real estate.

After entering by text, they were led to a web form that asked if they were planning on “Buying or selling a home in the next 2 months? Yes, No, or Maybe.” The form is part of Sweeppea’s web form builder, available to all customers.

Outcome:

  • A substantial list of pre-qualified leads for their sales team.
  • Hundreds of participants entered the sweepstakes
  • Hundreds of pre-qualified leads generated with mobile number and emails for follow up.

Prize(s): 4 VIP passes. Approximate retail value (ARV) of $400.

To get started with your own text-to-win, see our features and pricing.