Harvey’s Supermarket Uses Text-to-Win Platform to Connect with Customers via Mobile

Harvey’s Supermarket Uses Text-to-Win Platform to Connect with Customers via Mobile

Harvey’s Supermarkets knows that customers are on the go and glued to their mobile screens. So they asked “How can we reach them on their mobile phones?”

The answer… build excitement and buzz by offering a chance to win a $250 gift card each week with text to win! Customers also sign up to receive deals by text message from Harvey’s. All participants need to do to enter is text the word HARVEYS to the number 65047.

Objective:

  • To build excitement and engagement at the stores.
  • Build a database of customers to send offers to via text message.

Promotional Channels:

  • In-store display and POS
  • Social Media promotion
  • FSI and direct mail shoppers

Outcome:

  • Hundreds of participants entered.
  • A new way for Harvey’s to reach their mobile customers.

Prize: Weekly winners receive a $250 gift card.

To get started with your own campaign, see our text to win features and pricing.

Promoting a Concert or Music Festival? Promotional Ideas for Mobile

Concerts and music festivals need to be heavily promoted in order to be successful. While social media campaigns are a given, you can also promote your event with a text to win. You can use a text to win to not only attract more people to your event, but also to offer prizes and add to the experience for attendees.

The most important reason to consider it is because text bridges the gap between traditional media and mobile. If you’re not sure where to start, here are a few ideas on how to use text to win to promote a concert or music festival.

1. Run a text to win and offer prizes.

Fans are already excited about seeing their favorite acts perform. You can really take the experience over the top by offering prizes that help them get even closer to their favorite performers. With a text to win, you could offer a chance to win VIP seats (as this comedian did), meet the band, go to a side event at the festival, get t-shirts or a basket of free items from the venue or performers.

2. Create a database of mobile numbers to send messages.

Marketing to festival attendees shouldn’t end once you get them to buy tickets. In fact, once you build a database of mobile numbers, you can send to them messages before, during or after the event. (See this post about the value of your text subscriber list.) By texting them during your event, you can measure engagement and keep things exciting by offering access to special venue features that only your mobile subscribers will know about.

3. Share links to exclusive content, such as video or audio downloads.

Want to drum up more shares and excitement? This is how you do it. By texting links to content before or after the event, you can give your event attendees something exciting to share with their friends, especially if it’s exclusive content. Once subscribers enter your text sweep, they will get any other texts you send leading up to the event. Just make sure you let them know they might receive other offers or exclusives when they sign up.

4. Alert them of future concerts or events later.

Let your subscribers know when their favorite acts are performing again.  They’ve already shown they’re interested by subscribing, right? Alert them of other upcoming events to leverage your marketing even further.

5. Ask them to download a venue or music app, if one is available.

Want to get more exposure for your music app? Just ask subscribers to sign up for it after they opt in to your text to win campaign. Or instead of having them look for your app, just tell them to “Text APP to 65047 to receive a download link” and capture their mobile number for future text (SMS) marketing efforts.

To get started with your own text to win, see features and pricing.

Realtor Ron Howard Uses Sweeppea’s Text to Win Sweepstakes to Gain Leads

Realtor Ron Howard Uses Sweeppea’s Text to Win Sweepstakes to Gain Leads

Ron Howard and Associates was interested in generating leads during their sponsorship of the Canton Waterfront Park Summer Concert Series. Using Sweeppea’s text to win sweepstakes platform, they used a giveaway to attract concert fans and pre-qualify them for their interest in buying or selling real estate.

After entering by text, they were led to a web form that asked if they were planning on “Buying or selling a home in the next 2 months? Yes, No, or Maybe.” The form is part of Sweeppea’s web form builder, available to all customers.

Outcome:

  • A substantial list of pre-qualified leads for their sales team.
  • Hundreds of participants entered the sweepstakes
  • Hundreds of pre-qualified leads generated with mobile number and emails for follow up.

Prize(s): 4 VIP passes. Approximate retail value (ARV) of $400.

To get started with your own text-to-win, see our features and pricing.

Honda Dealers Amp Up Excitement with Text Sweepstakes Campaign

Honda Dealers Amped Up Excitement with Text-to-Win

Honda Dealers of New England amped up excitement during hockey and football games by offering a chance to win a new car during their text sweepstakes campaign. Sports fans simply had to text to enter and also had a chance to win VIP tickets and more.

This case of a lead-generating text to win was a success for Honda Dealers who were looking to connect with young Millenials in the market. They also supported a charitable organization with a donation for each text received.

Objective:

  • Generate leads for New England Honda Dealers and connect with potential customers.
  • To gain a database of participants to re-market offers via text message and email.

Car Dealers Use Text-to-Win to Appeal to Sports Fans

Promotional Channels:

  • Stadium signage at 10 Boston Bruins hockey games and 7 Boston College Eagles football games
  • Brand Ambassadors who actively engaged with fans

Honda Offers Chance to Win a Car During Bruins Hockey Games

Prize: Prizes included t-shirts, VIP tickets at the games and a chance to participate in the on-field throwing event to try to win a Honda.

Outcome: More than 1,000 sales leads were generated for the dealerships.

To get started with your own text-to-win, see features and pricing.

How to Increase ROI for Your Mobile Sweepstakes

An SMS sweepstakes is an effective promotion for your business to help you generate more leads, increase sales, and promote your brand. However, simply running a mobile sweepstakes won’t generate the results that you’re looking for unless you actively promote it to the right audience.

Here are some tips on how to increase ROI for your mobile sweepstakes.

Marketing

Marketing can drive some serious traffic to your sweepstakes. Here are a few ideas that we’ve seen deliver real value for our clients:

  • Sweepstakes directories. Get your sweepstakes listed with sites like AnyLuckyDay, Online Sweepstakes, Sweepstakes Advantage, and Slickdeals Contests & Sweepstakes.
  • Blogging. Create a blog post about your SMS sweepstakes and share it via social media.
  • Email marketing. Mention your promotion in all of your email newsletter updates.
  • Viral video. Create a short clever or funny video to promote your SMS sweepstakes and upload it to YouTube.

Online Advertising

Advertise your mobile sweepstakes with social ads. You can also run paid display advertising with Google AdWords to increase brand awareness. Some businesses have also found in-app advertising to be highly effective since you can tap into users that are already on their phones.

Print Advertising

For brick and mortar stores, print advertising for your mobile sweepstakes will allow you to attract the attention of shoppers that are already browsing your store. An end cap display offers a prominent and highly effective way to feature your promotion. You can also create messages to include with your product packaging.

PR

Press releases are a great way to advertise your mobile sweepstakes. Since Google changed its algorithm to include press releases in the news section of the search engine results, press releases now rank higher than ever.

When you write a press release to promote your mobile sweepstakes, make sure to include all of the details, such as the dates of your promotion, the available prizes, and eligibility factors to ensure that your press release is highly targeted to the audience of entrants that you’d like to attract.

Partnerships

A mobile sweepstakes also offers a great opportunity for you to partner with other brands. You can team up with another company to deliver a better prize that your company can offer on its own. In addition, a partnership also helps you to tap into your partner company’s audience, increasing the number of entrants for your mobile sweepstakes.

Ready to get started with your own text-to-win? See features and pricing.