Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

American rock band icons Styx and REO Speed Wagon offered a chance to win tickets to their show. In this rockin’ text to win sweepstakes, all participants needed to do was text the word UNITED to the number 65047 for a chance to win tickets. Sweeppea’s text to win platform did all the rest.

Objective:

  • To promote their show
  • To build excitement and awareness for the event
  • To gain a database of participants to promote other events via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected

Prize: Five (5) Winners each received Two (2) tickets to see show.

To get started with your own text-to-win, see our features and pricing.

How to Follow Up With Text Sweepstakes Entrants for Better ROI

Your text sweepstakes has helped you build a list of mobile subscribers. If you’re thinking you should follow up with them right away, you’re right.

You need to act fast to starting building relationships with your entrants before they forget they entered your sweepstakes in the first place. Here are some strategies you can use to learn how to follow up with entrants for better ROI.

Notify Winners Immediately

Once you have drawn the winner(s), you should notify them immediately and provide them with a date by which they must respond in order to claim their prizes. Having the mobile number makes it easier to contact winners and get them the prize, which reduces headaches in the long run.

Also Read: Tips for Success on your first text to win

Offer Consolation Prizes

Don’t leave non-winners feeling left out. Sending a thank you message with a small consolation prize to those who didn’t win can go a long way to increasing goodwill and boosting potential sales.

A consolation prize could be a coupon or a discount. Your subscribers will appreciate the fact that you’ve offered them something and this will make them more receptive to future texts as well. Just don’t forget to mention in your disclaimers at the onset that they’ll get marketing texts as well.

Offer More Chances to Win

Your subscribers would love the opportunity for another shot at a prize. So if there’s another giveaway in the future, let them know how they can re-optin or enter the other sweepstakes.

Stay Consistent

If you’ve promised to follow up with your subscribers periodically, stick to the schedule. Consistency is key. Take care not to overwhelm them, but still keep them engaged and help them remember your brand.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.

Text Sweepstakes: Is No Purchase Necessary Really Necessary?

We all know that companies don’t run text sweepstakes just because. In fact, they do it for a multitude of reasons but mainly for financial gain. As a result, when you run your text sweepstakes you must take care to ensure that it’s actually legal.

Here’s how to decide if no purchase necessary is really necessary.

Scenario #1: You only want customers to be able to enter your sweepstakes.

Keep in mind that there are three elements of a lottery: a prize that is worth something, a winner selected at random, and a fee to enter. If all three of these elements are present, then your sweepstakes is actually an illegal, private lottery.

As a result, you can’t require customers to make a purchase in order to enter your sweepstakes. In this instance, you must specify that no purchase is necessary and you also must offer a free alternative method of entry (AMOE) to ensure that your sweepstakes doesn’t qualify as a lottery.

Scenario #2: You want anyone to be able to enter your sweepstakes but you also want to encourage customers to make a purchase.

In the United States, it is actually illegal to require your customers to make a purchase in order to enter your text sweepstakes. This is the reason why sweepstakes rules have the disclaimer that “a purchase will not impact your chance of winning.” This prevents companies from disqualifying entrants if they don’t purchase something from the company first before entering the sweepstakes.

However, asking your customers to make a purchase before entering your sweepstakes is actually permissible as long as you advertise that you also have a free AMOE. The AMOE can be using your website to sign up instead of entering at one of your retail stores. AMOEs are designed to ensure that people who don’t make a purchase get the same number of entries has a person who has.

Also read: Are Text-to-Win Sweepstakes Legal in the US?

Scenario #3: You want people to sign up for your email list before they can enter your sweepstakes.

When it comes to consideration, meaning exchanging something of value for a prize or a chance at winning a prize, a text sweepstakes that requires consideration is in violation of the law. As a result, it is a good idea to make opting into your email list or newsletter optional instead of mandatory for entering your sweepstakes.

Scenario #4: You want to use Sweeppea to run your text sweepstakes.

Did you know that Sweeppea can also act an an AMOE? With our online entry form, you’ll be able to gather additional details about the participant, such as the participant’s name, age, address, and email address while also providing an easy to use AMOE.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.

4 Mistakes That Will Hurt Your Text to Win

Make sure that you aren’t making these mistakes that will hurt your text to win! If you want great results from your text to win, here are 4 mistakes you should avoid.

1. Meager Marketing

Don’t want to invest in marketing for your text to win? Then you can expect poor results for your campaign. Worse, the majority of text to win campaigns that aren’t sufficiently promoted tend to wind up only having professional sweepers enter them.

If you want people who are actually interested in your brand to enter, you need to promote your text to win using social media, print advertisements, and other relevant media channels.

Also Read: Are Sweepers Good or Bad for Your Text Sweepstakes?

2. The Wrong Prize

There are a few reasons why you should choose your prize carefully. First, interest in winning a prize is the main motivation for entrants. If your sweepstakes doesn’t have a cool prize, then you probably won’t get the response you were hoping for.

Secondly, the wrong prize can attract the wrong audience. You don’t want people who aren’t interested in your brand or products to flock to enter because you’re giving away an iPad or tech prize. That’s why you should always select a prize that complements your brand.

3. No Official Rules

Not having official rules can land you in hot water. The rules are meant to protect you and entrants. In return for their entry, you’re promising to award prizes. Remember the rules are a contract between you, the Sponsor, and the participants.

4. No Follow Up

It’s fun to give away awesome prizes, but that isn’t the main purpose of running a text to win. You should be using it to build and promote your brand. Part of that includes following up. If you aren’t following up with entrants after the campaign is over, you’ll be missing out on a powerful source of future leads and sales for your business.

Ready to create your first text sweepstakes with Sweeppea? To get started now, see features and pricing.