Grand Teton Brewing Offered Weekend Get-Away To Targhee Festival with Text Sweepstakes

Grand Teton Brewing Gave Away Tickets in Text to Win Sweepstakes

The Targhee Fest started in the summer of 2005 to draw on the musical spirit that exists under the shadows of the majestic Teton Mountains.  It’s the ultimate all-around mountain lifestyle and music festival in the Rockies. And they promoted it with a text sweepstakes.

Grand Teton Brewing offered a chance to win tickets to the event. Fans had to text the word FEST to the number 65047 for a chance to win tickets.

Objective:

  • To promote the brewery and beer styles
  • To leverage the excitement event for the brand
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • In-Store POS posters
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Two winners received an all-expenses paid weekend getaway to the Targhee Festival.

To get started with your own text-to-win sweepstakes, see our features and pricing.

The Importance of Analytics From Your Text to Win

Today’s marketers love data. After all, analytics and campaign data can provide meaningful insight into their businesses.

But what kind of data or analytics can you get from a text to win campaign? And why do you need it?

Here is what you can expect from your text to win and 4 things you can do with your analytics data.

Why Do You Need Analytics?

The reasons why you need analytics in the first place boil down to 3 big ones:

  1. To measure and track your results across time.
  2. To understand your subscribers’ interests and behaviors that lead to engagement and ultimately sales for your company.
  3. To improve the sales funnel you use to convert text to win subscribers into valuable customers.

Sweeppea Campaign Data Reports

Sweeppea offers campaign data reports to provide you with greater insight into your text to win participants’ behaviors:

  • Participants Profile Reports. This is a breakdown of your participants and includes a variety of demographic data points: age, gender, city, device, etc. It is also available as a downloadable list.
  • Performance Insight Reports. These reports display the conversion rate from the entry page, including visitors versus completed entries, traffic sources for your web form, and top 10 geographic regions.

With detailed data about your campaign performance and participants at your fingertips, use this information to:

Improve Your Marketing Materials

By reviewing your campaign opt-in rate, you can see how users are responding to your marketing efforts. Given the demographics data provided by the participants profile, you may find it necessary to adjust your target audience to improve results next time.

Localize Your Campaign

Use the analytics data from your campaign to determine if your text to win is meeting your ROI expectations as you target a specific region.

Ramp Up Your Paid Advertising

If you are using pay-per-click (PPC) advertising, other online advertising or even traditional advertising to drive opt-ins, your campaign traffic sources report will help you uncover your best performing ad vehicles.

Segment Your List

Take a cue from your email marketing strategy and don’t just blast offers to your entire audience. Use the demographics data to target your follow up messages to make them more personalized and useful to your participants.

Track the results of your text to win with Sweeppea’s campaign data reports. To get started now, see features and pricing.

Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

Styx and REO Speed Wagon Use Sweeppea’s Text to Win Platform to Promote Their Tour

American rock band icons Styx and REO Speed Wagon offered a chance to win tickets to their show. In this rockin’ text to win sweepstakes, all participants needed to do was text the word UNITED to the number 65047 for a chance to win tickets. Sweeppea’s text to win platform did all the rest.

Objective:

  • To promote their show
  • To build excitement and awareness for the event
  • To gain a database of participants to promote other events via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected

Prize: Five (5) Winners each received Two (2) tickets to see show.

To get started with your own text-to-win, see our features and pricing.

How to Follow Up With Text Sweepstakes Entrants for Better ROI

Your text sweepstakes has helped you build a list of mobile subscribers. If you’re thinking you should follow up with them right away, you’re right.

You need to act fast to starting building relationships with your entrants before they forget they entered your sweepstakes in the first place. Here are some strategies you can use to learn how to follow up with entrants for better ROI.

Notify Winners Immediately

Once you have drawn the winner(s), you should notify them immediately and provide them with a date by which they must respond in order to claim their prizes. Having the mobile number makes it easier to contact winners and get them the prize, which reduces headaches in the long run.

Also Read: Tips for Success on your first text to win

Offer Consolation Prizes

Don’t leave non-winners feeling left out. Sending a thank you message with a small consolation prize to those who didn’t win can go a long way to increasing goodwill and boosting potential sales.

A consolation prize could be a coupon or a discount. Your subscribers will appreciate the fact that you’ve offered them something and this will make them more receptive to future texts as well. Just don’t forget to mention in your disclaimers at the onset that they’ll get marketing texts as well.

Offer More Chances to Win

Your subscribers would love the opportunity for another shot at a prize. So if there’s another giveaway in the future, let them know how they can re-optin or enter the other sweepstakes.

Stay Consistent

If you’ve promised to follow up with your subscribers periodically, stick to the schedule. Consistency is key. Take care not to overwhelm them, but still keep them engaged and help them remember your brand.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.