Top Prize Ideas for Your Text Sweepstakes

Top Prize Ideas for Your Text Sweepstakes

Are you struggling with coming up with a prize for your text sweepstakes? There are options available that will entice your customer base. Here are some of the top prize ideas for your text sweepstakes to help spark your creativity.

Memorable Experiences

With Millenials, experiences are highly prized. A study by the Harris Group found that 72% of millennials prefer to spend money on experiences vs. material things. Can you create an experience that includes your product or service? Experiences can range from private tours or a private tailgate party with DJ (like the one offered by Bud Light) to closing off an entire water park for you and your closest friends. Other examples: like Ikea UK, offer a sleepover for a winner and friends (in a unique location, at the zoo, etc.) or offer a cooking class using your food product with a well-known local chef.

Upgrades

Instead of thinking of an entirely new prize to offer to your text sweepstakes entrants, why not simply upgrade them on your existing products or services? By offering free access to the full version of your product or service, you’ll get feedback from potential customers while also ensuring that the majority of entrants to your sweepstakes are genuinely interested in your business and aren’t simply signing up in order to win a generic prize.

Other ideas include a full year’s supply of your product or a large package that includes your product.

Sports Memorabilia

Does your customer base include some of the hometown team’s most dedicated fans? If so, you should consider giving away sports memorabilia as a prize for your text sweepstakes. Sports memorabilia makes a great prize because it is usually a one-of-a-kind prize that fans will be happy to share via social media.

In fact, Washington Gas & Light Energy gave away autographed Washington Wizards Memorabilia as a part of its company’s re-marketing efforts. By announcing the prize during the game, the company was able to capture the attention of its audience and open the channel for post-event text message marketing offers.

Also read: Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Trips and Vacations

Offering a vacation or trip is a tried and true prize option for a text sweepstakes. Many companies have taken this approach. However, offering such a prize should be done with careful consideration to ensure the trip closely aligns with your brand and you aren’t actually offering a prize that will be so expensive to fulfill that it actually subtracts from your campaign ROI.

But if your goal is to attract potential and repeat visitors to a particular area, this strategy can be highly effective. In fact, the Florida Keys & Key West Tourist Development Council used this strategy when it offered a chance to win a trip to  the Florida Keys & Key West with fun, food & VIP tickets to Fantasy Fest.

Also read: Rocking the Conch Republic: Results of Our Text-to-Win Sweepstakes for the Florida Keys & Key West

The key to choosing a great prize for your text to win sweepstakes is creativity and relevancy. It should be highly relevant to your business. With the right sweepstakes prizes, you can drive major results for your business.

Case Study: Chinet Uses Text to Win to Offer a Dream Movie Night

Backyard Movie Night Text to Win Promotion by Chinet at Meijers

text to win for a dream movie party turned into a dream campaign for The Buntin Group and their clients, Chinet Classic White. Their goal was to expand and promote usage of Chinet disposable tableware during outdoor summer occasions.

They focused on an opportunity with a key retailer, Meijer, and used it to increase interest in their brands, while heightening loyalty among customers. Thus, the Meijer Backyard Movie Night Text-to-Win Sweepstakes was born.

Other consumer product brands like Char-Broil Grills, OFF! and Lake N’ Trail got behind the idea too. The Sweeppea text-to-win platform was chosen to execute it.

The Campaign

The campaign consisted of national TV, digital, social and PR initiatives. The sweepstakes creative featured imagery from the 2017 30-second TV spot of family and friends watching a movie in the backyard with pizza and popcorn on Chinet Classic White plates and bowls. Prizes included all the makings of a perfect movie night host package including a 65” TV, Charbroil Grill, Chinet party supplies, Meijer gift cards and more.

With the sweepstakes in particular, they targeted:

  • Meijer shoppers overall
  • Existing Chinet buyers who shop at Meijer

The strategy waas to capitalize on the very natural relationship of summer grilling with Chinet Classic White products, as well as the growing popularity of at-home, outdoor entertaining. So, media dollars were spent with partners like HGTV and Food Network for TV flights during summer grilling specials with an extra push around Memorial Day and Fourth of July.

The media behind the campaign was a mix of national broadcast, digital video/radio, content, email, direct response digital, paid social and PR. The text-to-win sweepstakes provided in-store exposure, customer messaging and included entrance signage with a CTA to text to enter for a chance to win.

Their First Text to Win

This was their first text to win sweepstakes program and it was a success.

Text or SMS was a natural fit since consumers now have shorter attention spans and less time. They’re constantly on the move, making them more attached to their mobile devices than ever before. They’re also savvier shoppers overall. Therefore, focused, purposeful, meaningful and concise messaging and execution proves most successful.

With in-store signage at the entry of every Meijer store and digital and email targeted to Meijer/Chinet consumers, as well as the low barrier to entry, the text-to-win sweepstakes received more than 3,100 entries in just 10 days.

The text-to-win mobile component of the campaign served as the in-store extension for the national campaign. An email blast was sent out to Club Chinet members informing them of the sweepstakes, presenting the CTA “Text MOVIE to 65047 for a chance to win a Backyard Movie Night prize package” or directing them to the entry form online.

The Classic White sales results for the first half of the year are not confirmed yet, but the text-to-win messaging campaign exceeded expectations, garnering 3,140 entries total in 200 stores in 10 days.

The brand enjoyed positive overall consumer response based on total participants and client satisfaction, not to mention three very happy winners.  Overall, this is a great example of how effective text to win can be for consumer product goods.

Want to get started with your own text to win?  See our features and pricing.

Grand Teton Brewing Offered Weekend Get-Away To Targhee Festival with Text Sweepstakes

Grand Teton Brewing Gave Away Tickets in Text to Win Sweepstakes

The Targhee Fest started in the summer of 2005 to draw on the musical spirit that exists under the shadows of the majestic Teton Mountains.  It’s the ultimate all-around mountain lifestyle and music festival in the Rockies. And they promoted it with a text sweepstakes.

Grand Teton Brewing offered a chance to win tickets to the event. Fans had to text the word FEST to the number 65047 for a chance to win tickets.

Objective:

  • To promote the brewery and beer styles
  • To leverage the excitement event for the brand
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • In-Store POS posters
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Two winners received an all-expenses paid weekend getaway to the Targhee Festival.

To get started with your own text-to-win sweepstakes, see our features and pricing.

The Importance of Analytics From Your Text to Win

The Importance of Analytics From Your Text to Win

Today’s marketers love data. After all, analytics and campaign data can provide meaningful insight into their businesses.

But what kind of data or analytics can you get from a text to win campaign? And why do you need it?

Here is what you can expect from your text to win and 4 things you can do with your analytics data.

Why Do You Need Analytics?

The reasons why you need analytics in the first place boil down to 3 big ones:

  1. To measure and track your results across time.
  2. To understand your subscribers’ interests and behaviors that lead to engagement and ultimately sales for your company.
  3. To improve the sales funnel you use to convert text to win subscribers into valuable customers.

Sweeppea Campaign Data Reports

Sweeppea offers campaign data reports to provide you with greater insight into your text to win participants’ behaviors:

  • Participants Profile Reports. This is a breakdown of your participants and includes a variety of demographic data points: age, gender, city, device, etc. It is also available as a downloadable list.
  • Performance Insight Reports. These reports display the conversion rate from the entry page, including visitors versus completed entries, traffic sources for your web form, and top 10 geographic regions.

With detailed data about your campaign performance and participants at your fingertips, use this information to:

Improve Your Marketing Materials

By reviewing your campaign opt-in rate, you can see how users are responding to your marketing efforts. Given the demographics data provided by the participants profile, you may find it necessary to adjust your target audience to improve results next time.

Localize Your Campaign

Use the analytics data from your campaign to determine if your text to win is meeting your ROI expectations as you target a specific region.

Ramp Up Your Paid Advertising

If you are using pay-per-click (PPC) advertising, other online advertising or even traditional advertising to drive opt-ins, your campaign traffic sources report will help you uncover your best performing ad vehicles.

Segment Your List

Take a cue from your email marketing strategy and don’t just blast offers to your entire audience. Use the demographics data to target your follow up messages to make them more personalized and useful to your participants.

Track the results of your text to win with Sweeppea’s campaign data reports. To get started now, see features and pricing.