Text to Win Features You Might Not Know About

Even if you’ve used Sweeppea to run a text to win campaign before, chances are good you don’t know about everything the platform has to offer. Turns out, these features can actually help you get started faster and maximize your results.

Here’s a round up a few of Sweeppea’s most helpful features…

Official Rules Wizard

All sweeps must have rules in order to be legal. Our Official Rules Wizard allows you to set up all of the basic rules you need to run your text to win, including the prize description, drawing date, eligibility, and liability clauses. You also have the option to upload your own rules.

We always recommend consulting with an attorney, but the Official Rules Wizard can get you up and running faster, with a draft you can use as a starting point.

Web Entry Form

When you run a text to win, you are required by law to have an Alternative Method of Entry (AMOE), which gives people the option to enter your sweep without having to make a purchase or agree to text message charges.

To help you meet this requirement, Sweeppea offers the Web Entry Form. While the web entry form is useful simply for getting new participants to sign up, it also has another added benefit: data collection.

With the Web Entry From, you can gather additional data from your participants, including their email addresses, names, date of birth and other data so you can build a list of prospects for future promotions.

Also Read: Text Sweepstakes: Is No Purchase Necessary Really Necessary?

Reporting

Sweeppea’s campaign data reports allow you to get metrics on your campaign including total participants, click-thru on links, opt-outs, total texts sent vs received, demographic information, geo-location and maps.

You can also track your conversions from the entry page and traffic sources to help you uncover which marketing channels are delivering the best traffic for your campaign.

We make it easy for you to keep track of your campaign, even when you aren’t logged in, with monthly activity reports sent to your inbox. We also offer a Participants List Download, which includes over 15 data points about the participants in your campaign.

What else is included? To get to know Sweeppea and start your text to win, see features and pricing.

Knock, Knock. It’s the Sweeps Police. How to Keep Your Text Sweepstakes Out of Trouble

Do you want your text sweepstakes to be successful? A surprising number of business owners still don’t follow the rules when it comes to text sweepstakes. 

Avoid legal headaches and take this advice. Here, we cover common issues to help you keep your text sweepstakes out of trouble and away from the attention of regulators.

1. Always use official rules… and don’t change them once the sweep begins.

When it comes to official rules, always have official rules in place before you start your first campaign. While Sweeppea has templates available for you to use, it is best for you to have an attorney review your rules as well. This is to ensure you have covered all potential risks to your business.

Another important thing to keep in mind is that you should never change the rules once your sweepstakes begins. Not only will changing the official rules cause confusion for your entrants, it could also open you up to legal liabilities.

2. Follow rules for sweepstakes AND text messaging.

Being aggressive in your marketing efforts might usually be a good strategy to boost your sweepstakes. But not so fast… follow the rules so you don’t land in hot water with the FCC or the FTC.  

The FCC regulates SMS programs under Telephone Consumer Protection Act (TCPA) in the U.S. You’ll need to understand how these laws apply to your campaign and the disclosures you’re required to make.

Keep in mind also that certain industries and states have their own rules for sweepstakes as well. Alcohol brands, for example, have to get their sweeps pre-approved in certain states.

Also read: Are You Complying with the Rules of Text Message Marketing?

3. Make sure to bond or register your sweep when it’s required.

Some states require you register your text sweepstakes if the prizes are valued over a certain dollar amount. This is why we encourage clients to keep prizes under $5,000 in value. Check to see if you have to bond your sweepstakes. Keep in mind that these states also have an advanced deadline for taking care of these issues, so make sure you don’t leave things until the last minute or it could derail your entire campaign.

4. Understand what “no purchase necessary” really means.

While the spirit of sweepstakes involves free entry, the phrase “no purchase necessary” doesn’t actually mean that entrants can’t buy something in order to enter. For new products or brands with loyalty programs, you can actually encourage a purchase with entry, as long as you also have a free method of entry (AMOE). A Sweeppea text-to-win can also act as an AMOE.

Take this advice to heart. By following a few rules, you can benefit from the advantages of running a text sweepstakes, while avoiding any legal issues.

Build a better text sweepstakes with Sweeppea! To get started now, see features and pricing.

Holiday Promotion Ideas for Your Next Text Sweepstakes

Holiday promotion ideas for text sweepstakes

Want to fit in a last-minute holiday promotion? We realize it happens and have put together some ideas for holiday text sweepstakes promotions you can still run this year. Take a look at 5 ideas that are sure to resonate with your customers.

1. What I Really Want for Christmas Sweepstakes

The holidays are all about giving, but sometimes we miss out on getting something for ourselves. This year, you can give your customers a chance to get the gifts they really want by offering them a prize of their choosing. You can offer to fulfill their “wish list” or registry of favorite things at your store or site, offer a collection of items they can customize or simply give prize options they can choose from (Ex: choose from our new line of iHome tech gear of up to $500).

2. Black Friday Online Shopping Spree

Most people are looking for a way to beat the crowds on Black Friday. So why not give them an advantage by offering an early Black Friday online shopping spree? They can enter your text sweepstakes to win a $500 shopping spree. Let them choose items the day before to ensure they get what they want.

To boost exposure for your brand once the text sweepstakes has ended, encourage them to share all of the cool items they got from your store on social media.

3. Multi-Day Giveaway

What better way to keep the excitement going all season long than to host an ongoing text sweepstakes with daily and weekly prizes?

To make sure entrants continue to participate and to draw in new entrants, offer bigger and better prizes each week until the holiday season is over.

4. Holiday Party Sweepstakes

With all of the holiday festivities going on, why not host your own or offer to host an event for the winner?  They’d get exposure to your products or services whether you host your own in-store event or take the party to their home.

From an in-store concert to a chocolate tasting, you can create an exclusive holiday event for a few winners and their friends or families. Another option is to giveaway a holiday party package with a catered meal and entertainment at the winner’s home. This can work as a New Year’s party as well.

5. Post-Holiday Getaway

Let’s be honest–the holidays can be stressful. To give your customers a much-needed break, offer a post-holiday getaway. A spa day? A weekend cruise? The idea is to let them wind down and relax in your venue or with an experience that includes your product or service. This is a great way to get exposure for your brand and can result in a shared experience on social media.

Create your holiday text sweepstakes results with Sweeppea. To get started now, see features and pricing.

How to Choose the Right Sweepkey for Your Text to Win

A text to win is a mobile version of the commonly used sweepstakes campaign. Participants enter by sending a text message with a Sweepkey, such as “MIAMI,” to a 5 to 7-digit number or short code.

If you want your text to win to be successful, you must make sure that your Sweepkey is easy for entrants to use. Here are some tips on how to choose the right Sweepkey.

Brand Your Sweepkey With Your Brand or Product Name

Branding your Sweepkey with your brand or product name not only makes it easier for entrants to remember, it also associates your sweep and the prizes with your brand. After all, you want to use your text to win to promote your brand or product, not just to give away free prizes.

To further emphasize the branding, you should include your Sweepkey in any outbound text messages you send out during the campaign. “Miami” is the Sweepkey in this example: “MIAMI: Thanks for entering! Although you didn’t win today, visit our site and use code 15OFF for 15% off with our thanks!”

Also Read: Tips for Success on Your First Text to Win

Make it Easy to Remember and Type

Choose a Sweepkey that is easy to remember and is phonetic. This is especially important if you will advertise your text to win using print or in-store advertising or radio advertising where entrants might be challenged to remember your Sweepkey in order to enter.

Choose a word, such as “ORANGE,” rather than a made-up word or a sequence of letters to avoid confusion. Spaces aren’t accepted by the system so choose one word or a combination that still makes sense when seen as one word, such as “TECHSTORE.”

Plan for auto-correct as well. Don’t select a word as a Sweepkey that is almost always auto-corrected by smartphones.

Make sure that the Sweepkey is short enough for a mobile user to engage with. Keep in mind that your entrants will be entering your text to win on the go. Using a long Sweepkey only increases the risk of a mistake by your entrants.

The simpler and catchier your Sweepkey, the better. If you want maximize the number of entrants to your text to win, choosing the right Sweepkey is the first step.

Build a better text to win with Sweeppea. To get started now, see features and pricing.

Six Flag’s Fright Fest Uses Text Sweepstakes for Giveaway

Text sweepstakes for Six Flags amusement park

When Six Flags amusement park wanted to build excitement and increase ticket sales for their yearly Frightfest, they used Sweeppea’s text sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Six Flags offered a chance to win tickets by simply texting the word FRIGHTFEST to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and mobile.

Objective:

  • To promote and build excitement around the park and its new attractions
  • To increase ticket sales
  • To gain a database of participants to re-market their offers via text and email.

Promotional Channels:

  • Mentions and spots on WUSA-9 TV
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) Winners each received four (4) tickets to Six Flags Fright Fest at Six Flags America.

Want to get started with your own text-to-win? See our features and pricing.