Still Not Sure about Text to Win? Your Questions Answered

In every post on this blog, we reiterate the value of text to win and SMS marketing. If you’re still not convinced, it may be because you still have unanswered questions.
Here are a few answers to some of those questions to help you decide.

Will Text to Win Work for Our Brand?

The truth is that some brands are not a good fit for SMS marketing. For example, if the majority of your target audience is made up of seniors over 65, it may be best to test the adoption or use of text messaging in your market.

On the other hand, if your brand targets Gen X, Gen Y (Millennials) or other tech-savvy groups, then SMS marketing will probably reach the majority of your audience. For these groups, text is a long-used technology, so it’s something worth looking into as you explore new ways to market your brand.

If you work with Sweeppea, we offer full service campaign management to help you put together your campaign from start to finish. We have many case studies available from companies who have used our services previously and we can apply this knowledge to help you develop a campaign that is destined for success.

Why Aren’t Most Brands Using Text to Win?

Recent studies have shown that the majority of brands aren’t utilizing text to win. But it’s not because they don’t know how effective it could be. Unfortunately, there is still the perception that text to win campaigns are too difficult to set up and manage, which couldn’t be further from the truth.

Also Read: Consumers Love SMS, Yet Marketers Aren’t Taking Advantage of It

With the right partner, you can run a text to win campaign with a simplified process. We offer a number of tools, including an Official Rules Wizard and winner picker scheduling, that are designed to walk you through setup while customizing options.

What Are the Benefits of Text to Win?

A text to win offers numerous benefits for your business including:

  • Builds brand awareness
  • Grows your customer list and improves brand loyalty
  • Easy to set up and you’ll see results right away
  • Keeps all participants, both winners and non-winners, engaged with future offers

Despite these proven benefits, your company or boss might still hesitate to run a text to win. To help you overcome that hurdle, we’ve put together a quick guide on how to convince your boss:

Also Read: 5 Things About Text to Win Your Boss Wants to Know

No matter what you have planned for your marketing strategy in 2018, now is the time to investigate other options that will get you on more mobile devices.

Have any questions? We’re here to help! Contact us or open a free demo account to browse around (no credit card required).

Sweeppea Makes it Easier to Run Text-to-Win Sweepstakes with New Update

Text to Win Sweepstakes Update at Sweeppea.com

Sweeppea, the only platform solely dedicated to text to win sweepstakes, is heading into 2018 with its largest update yet. Now available, this version offers a cleaner UI experience, a host of new features and more flexible pricing for events and shorter campaigns.

Anyone interested is invited open a free demo account at Sweeppea.com (no credit card required).

“Since we first developed the platform, we’ve always responded to our customers’ needs with new features. With this update, we also made our pricing more flexible for those running text to wins for events and short campaigns. So instead of monthly fees, they can now pay only for the days their sweepstakes are live,” said Marcos Menendez, CEO and co-founder.

The platform’s new features include:

  • Cleaner user interface.
  • Streamlined tutorial for sweepstakes setup.
  • More options for randomly choosing winners, including instant winners.
  • Ability to filter lists and send texts to entrants who meet certain parameters.
  • Calendar featuring winner draw dates and other milestones.
  • Spanish language option with rules, forms and texts in Spanish.
  • Enhanced campaign reports.

The company continues to offer unlimited sweepstakes entries, unlimited text messages and multiple Sweepkeys in both self-service and full-service plans. The platform has been used by clients including Bud Light, King’s Hawaiian, Honda, Meijers and others.

To sign up for a free demo or for more information, visit www.sweeppea.com.

About Sweeppea

Sweeppea offers marketers the tools to create a text-to-win or mobile sweepstakes to boost awareness, build leads and promote their brand. Built on a proprietary mobile platform, it features custom sweepkeys and entry forms, an Official Rules Wizard and campaign reporting. To learn more, visit www.sweeppea.com.

5 Things About Text to Win Your Boss Wants to Know

You’ve come up with a plan to run a text to win that will boost sales, attract new customers, and improve brand loyalty for your company. Now comes the hard part… selling the idea to your boss.

Before you make the pitch, you should consider the objections your boss is likely to make, so that you have the answers that will change his opinion to get him on board.

Here are 5 things your boss will want to know about text to win:

1. Are Businesses Really Using SMS Marketing?

If your company hasn’t done any text marketing at all, one thing your boss will want to know is if it’s really used. Highlight examples of SMS marketing done by your competitors. In fact, you can cite these case studies from major brands that have run text to win campaigns and their results as evidence.

In addition, 97% of Americans in the 18-29 age bracket use their cell phones for SMS messaging. This means almost every Millennial uses text messaging and some of them are likely your customers. Another study found that 64% of consumers believe businesses should use SMS messages to interact with customers more often than they currently do.

2. How Does a Text to Win Campaign Align With Our Current Marketing Plans?

Do you run sweepstakes or contests now? Just like a regular sweeps, a text to win campaign can piggyback on any marketing efforts. Plus, it’s faster and easier.

3. How Much Does it Cost?

If you opt for a self-service plan, you’ll pay a fixed amount, depending on the length of your campaign. You’ll get access to a host of features with the added benefit of a dedicated account manager. Everything is included… really. If you need more help, our full-service management includes conceptual development advice, account setup, and campaign administration. Contact us for details.

4. Who Will the Text to Win Target?

Although we mentioned Millennials earlier, they’re not the only ones using text. With the prevalence of smartphones, a broader range of consumers are comfortable with SMS. Even back in 2013, a study by Experian showed that those aged 45 to 54 average nearly 500 texts per month or more. The numbers for this year are likely much higher.

The bottom like is that a text to win can target whichever audience you’re targeting already. It can reach your existing customers and attract new ones as well.

Also Read: 5 Tips for a Successful Text to Win Campaign

5. How Do We Measure the Results?

Sweeppea offers campaign data reports, including Participants Profile Reports and Performance Insight Reports. From these reports, you’ll be able to gather the information you need to segment your list, localize your campaign, and improve your marketing materials.

Boost your marketing ROI with Sweeppea. To get started now, see features and pricing.

Planning for Next Year? Ideas for Your Text to Win Sweepstakes

As we head into the year, now is the time to plan your text to win sweepstakes. Here are a few ideas to help boost your mobile marketing efforts and your sales in 2018.

Holiday-Themed Sweepstakes

Take advantage of gift-buying holidays like Valentines Day and Mother’s Day for sweepstakes that generate results.

  • Valentine’s Day dinner cruise or dinner for two
  • Mother’s Day spa package
  • Father’s Day entertainment package
  • July 4th event tickets

Sweeps with Experiential Prizes

Experiential marketing is a lure for Millenials and sweepstakes prizes are no different. Offer a unique experience your audience is unlikely to find anywhere else.

  • Trips with experiences like hot air ballooning or swimming with sharks
  • Race track driving experience or a cooking lesson with a well-known chef
  • A quirky experience like Ikea UK’s chance to win a sleepover in the store

Sports-Related Sweeps

Did you know Nascar has the highest share of female fans, while basketball has the youngest fans? If sports is a natural fit for your brand, read up on audience demographics and make your play for their attention with a related sweeps.

  • Super Bowl or sports playoffs package with tickets and flights
  • VIP experience at a local sports game
  • Sports merchandise package

Seasonal Text to Win Sweepstakes

Every season is a good season to give away prizes, but which will you choose? If your sales are seasonal, try running a sweeps during low season for a boost. You can also jump on seasonal activities that relate most to your product or service.

  • A summer getaway or trip to a national park
  • Family tickets to a theme park for summer
  • Spring home makeover
  • Tickets to a Christmas holiday event

Celebrate Life Events

Whether it’s getting married or having a baby, there are certain life events that call for a celebration. You can be a part of it with your sweepstakes.

  • Bride & bridesmaids spa package
  • Honeymoon trip
  • New baby shopping spree
  • College grad celebration party

Free Stuff with a Twist

Everyone loves winning your free product or service, but why not add a little twist? Get creative and go beyond the usual gift card or product.

  • An entire year’s worth of product in the form of monthly vouchers or shipments
  • Your service or product presented by a celebrity
  • A one-of-a-kind experience that includes your product

These are just a few ideas to get you started on your next text to win sweepstakes. Of course, you should always choose a theme or prize that relates to your brand. Luckily, there are many ways to make that happen.

Need help creating your text to win? Contact us for ideas or more information.

Text Sweepstakes Ideas for 2018

Contests vs Text Sweepstakes: Which is Better for Your Business?

Contests and sweepstakes are virtually the same, right? Wrong. ROI is a major consideration when you are trying to decide whether to run a text sweepstakes or contest.

The major difference is that contest winners are chosen by judges based on skill or criteria, while sweepstakes winners are chosen randomly. This difference could have a big impact on the ROI of your campaign.

So which is best for your brand?

Read on for some important factors when deciding which is better for your business.

The Hidden Costs of Contests

The first thing to consider is that contests take more effort to enter compared to any sweepstakes, especially text sweepstakes. That’s because contests ask entrants to create content, such as photos or videos, to enter. Only some may be willing to put in that kind of effort or even have access to the resources needed to enter.

In addition, your contest may be limited by social media’s walled garden. If your contest is on Facebook, for example, you miss reaching people who aren’t on the network (like many Millenials). We won’t even get into how algorithms are throttling your ability to reach your audience on Facebook or Instagram.

Also, many contests aren’t truly mobile-friendly. Have you tried  to create and edit a video on your phone for a contest submission? It’s not always seamless.

So the hidden cost is time. Believe it or not, time is an important factor in a person’s decision to enter. And if they decide the cost of their time is too high, they won’t enter, which reduces your results as well.

Entering a Text Sweepstakes is Virtually Effortless

If you are just starting out with trying to find the right audience for your product or service, running a contest adds an extra layer of time and complexity that needs to be considered.

A text sweepstakes, however, is effortless in comparison. Since entering a mobile number and name is all people need to enter, the time cost is much less and you can expect a higher number of entries.

Also Read: How a Social Media Sweepstakes Differs From a Text to Win

As another benefit, a text sweepstakes also requires less investment because you won’t need to worry about judging the quality of the entries as you would have to with a contest.

If you’re still unsure about which to choose, think of it this way: a contest allows you to put a few fishing hooks into the water while a text sweepstakes allows you to cast a wide net.

Boost your mobile promotion ROI with Sweeppea. To get started now, see features and pricing.