Target “Super Mobile” Users with a Text to Win in Spanish

Hispanics are now the most avid smartphone users among digital consumers in the U.S. according to Nielsen’s most recent Total Audience Report. In fact, they spend more than 14 hours per week using apps, listening to audio, watching videos, and browsing the mobile web.

And when it comes to other things that we do with our phones, such as talking and texting, the same trend seems to apply. For example, Nielsen Mobile Insights also found that the average Hispanic mobile user uses 658 minutes on their mobile plan, which is significantly higher than the average across all demographics of consumers at 510 minutes per month.

Hispanics Are More Satisfied With Their Mobile Devices Than Other Groups

The study also uncovered that Hispanics have a high level of satisfaction with their mobile service providers as well. With high levels of both engagement and satisfaction, Hispanics have become Super Consumers.

Their high levels of satisfaction also mean that they are less likely to switch devices or carriers, which means Hispanics are more likely to stick with brands they like and are familiar with.

With a population that is estimated to account for more than half of population growth in the United States by 2020 and nearly 85% of growth by the year 2060, their current $1.4 trillion spending power will skyrocket.

Also Read: How to Reach Your Audience in a Mobile World

There are many businesses targeting the U.S. Hispanic market. Why not get in on the action with a text to win? Here are the reasons why you should target “super mobile users” with a text to win in Spanish and how Sweeppea can make it easy for you.

Build a Text to Win in Spanish With Sweeppea

You can use Sweeppea to target Hispanics in the U.S. and Puerto Rico with campaigns in their language. With this option, you can set the language to Spanish to give you full functionality in that language.

Not only will the dashboard and behind-the-scenes instructions appear in Spanish, but your text messages, confirmation messages, entry forms and official rules for your campaign will as well.

This option is available in both our self-service and full-service plans. For our full-service plans, even winner contact can be done in Spanish.

Request a free demo of our Spanish language platform today! To get started now, see features and pricing.

Tequila Corralejo Runs Ultimate Fiesta Text to Win Sweepstakes

Tequila alcohol brand uses Sweeppea for summer text to win sweepstakes.

Who wouldn’t want to be part of a summer fiesta? Tequila Corralejo helped four lucky winners host their own fiestas in their recent text to win sweepstakes. They hired Sweeppea to launch and manage the Ultimate Fiesta campaign.

This promotion ran as in-store sweepstakes as well and gained the tequila brand preferred retail space. By featuring this text to win promotion on endcaps and displays, Tequila Corralejo focused on increasing product sales and orders from retailers. This type of promotion and special display space often helps gain attention and boost sales, while helping the brand build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential endcap shelf space and product positioning with retailers.
  • To help increase orders from retailers

Results:

  • Hundreds of participants entered
  • Case orders increased

Prize: Prize: Four (4) Grand Prize winners received a $250 Visa Gift Card to help them host the ultimate fiesta.

To get started with your own text to win, see features and pricing.

Settings Goals for Your Text Sweepstakes and How to Meet Them

Are you generating enough customer leads to meet your revenue goals? Or are you targeting your text sweepstakes to the right audience to meet your brand awareness goals? If you’re just winging it, you’re much less likely to hit your numbers.

That is why setting realistic goals for your campaign is important. To help you achieve campaign success, here are some tips on how to set and meet your text sweepstakes goals.

Well-Defined Examples of Campaign Goals

If the goal of your text to win is simply that you want more leads and sales or a larger email list, then your marketing goals need more work.

Here are some examples of text sweepstakes campaign goals that are well-defined:

  • We need at least 2,000 subscribers and 2 potential leads within the 3 months following our text sweepstakes.
  • We would like to generate 10 new monthly subscription sales from our existing customer list.

Also Read: 5 Tips for a Successful Text to Win Campaign

How to Set Your Text Sweepstakes Goals Based on Your Business Goals

Before you run your text sweepstakes, you should set goals for your campaign that can be measured. Without goals and measurement of the metrics needed to show your goal was met, you won’t be able to prove your campaign was successful.

Here are 4 steps that will help you to set goals for your text sweepstakes campaign:

  1. Define your overall goal(s). For example: getting the word out, increasing your subscriber list, boosting website visits, getting potential leads or sales, etc..
  2. Identify the metrics you’ll track to show success in reaching your goal.
  3. Determine how many subscribers, visits, sales, etc. you expect.
  4. Figure out how many text sweepstakes entrants you’ll need to achieve these goals. (You may need to take into account your closing rate of converting leads to sales, etc.)

Now that you know how to set your goals, you’ll need to structure the sweepstakes with them in mind. If subscribers are important, for example, be sure to ask for emails. Once you begin, regularly review your campaign analytics to determine if your campaign is on track.

Measuring Your Campaign Goals

Here are some measurement tactics for each type of goal:

Goal: Gain New Subscribers (potential customers)

Measurement Tactics:

  • Measure text sweepstakes entrants: You can gain subscribers for your mobile list or email list as long as you collect that data upon entry. (Mobile number is collected automatically.)

Goal: Build Brand Awareness 

Measurement Tactics:  

  • Sweepstakes entrants on Sweeppea
  • Reach or impressions of your marketing or advertising for the campaign
  • Engagement on your social accounts and shares of your sweeps’ web entry form
  • Press mentions, blog comments and website traffic

Goal: More Sales

Measurement Tactics:

  • The number of leads and/or sales during and after your text sweepstakes
  • Increase in sales conversions from text sweepstakes entrants

Set regular benchmarks for all metrics. If you’re just getting started, it may take some time to tweak your promotions before and during the sweepstakes so that you get the results you’re looking for.

Boost your SMS marketing ROI with Sweeppea. To get started now, see features and pricing.

Still Not Sure about Text to Win? Your Questions Answered

In every post on this blog, we reiterate the value of text to win and SMS marketing. If you’re still not convinced, it may be because you still have unanswered questions.
Here are a few answers to some of those questions to help you decide.

Will Text to Win Work for Our Brand?

The truth is that some brands are not a good fit for SMS marketing. For example, if the majority of your target audience is made up of seniors over 65, it may be best to test the adoption or use of text messaging in your market.

On the other hand, if your brand targets Gen X, Gen Y (Millennials) or other tech-savvy groups, then SMS marketing will probably reach the majority of your audience. For these groups, text is a long-used technology, so it’s something worth looking into as you explore new ways to market your brand.

If you work with Sweeppea, we offer full service campaign management to help you put together your campaign from start to finish. We have many case studies available from companies who have used our services previously and we can apply this knowledge to help you develop a campaign that is destined for success.

Why Aren’t Most Brands Using Text to Win?

Recent studies have shown that the majority of brands aren’t utilizing text to win. But it’s not because they don’t know how effective it could be. Unfortunately, there is still the perception that text to win campaigns are too difficult to set up and manage, which couldn’t be further from the truth.

Also Read: Consumers Love SMS, Yet Marketers Aren’t Taking Advantage of It

With the right partner, you can run a text to win campaign with a simplified process. We offer a number of tools, including an Official Rules Wizard and winner picker scheduling, that are designed to walk you through setup while customizing options.

What Are the Benefits of Text to Win?

A text to win offers numerous benefits for your business including:

  • Builds brand awareness
  • Grows your customer list and improves brand loyalty
  • Easy to set up and you’ll see results right away
  • Keeps all participants, both winners and non-winners, engaged with future offers

Despite these proven benefits, your company or boss might still hesitate to run a text to win. To help you overcome that hurdle, we’ve put together a quick guide on how to convince your boss:

Also Read: 5 Things About Text to Win Your Boss Wants to Know

No matter what you have planned for your marketing strategy in 2018, now is the time to investigate other options that will get you on more mobile devices.

Have any questions? We’re here to help! Contact us or open a free demo account to browse around (no credit card required).

Sweeppea Makes it Easier to Run Text-to-Win Sweepstakes with New Update

Text to Win Sweepstakes Update at Sweeppea.com

Sweeppea, the only platform solely dedicated to text to win sweepstakes, is heading into 2018 with its largest update yet. Now available, this version offers a cleaner UI experience, a host of new features and more flexible pricing for events and shorter campaigns.

Anyone interested is invited open a free demo account at Sweeppea.com (no credit card required).

“Since we first developed the platform, we’ve always responded to our customers’ needs with new features. With this update, we also made our pricing more flexible for those running text to wins for events and short campaigns. So instead of monthly fees, they can now pay only for the days their sweepstakes are live,” said Marcos Menendez, CEO and co-founder.

The platform’s new features include:

  • Cleaner user interface.
  • Streamlined tutorial for sweepstakes setup.
  • More options for randomly choosing winners, including instant winners.
  • Ability to filter lists and send texts to entrants who meet certain parameters.
  • Calendar featuring winner draw dates and other milestones.
  • Spanish language option with rules, forms and texts in Spanish.
  • Enhanced campaign reports.

The company continues to offer unlimited sweepstakes entries, unlimited text messages and multiple Sweepkeys in both self-service and full-service plans. The platform has been used by clients including Bud Light, King’s Hawaiian, Honda, Meijers and others.

To sign up for a free demo or for more information, visit www.sweeppea.com.

About Sweeppea

Sweeppea offers marketers the tools to create a text-to-win or mobile sweepstakes to boost awareness, build leads and promote their brand. Built on a proprietary mobile platform, it features custom sweepkeys and entry forms, an Official Rules Wizard and campaign reporting. To learn more, visit www.sweeppea.com.