Posted on

Sex in the Gym Sells

Take a look at the poster ad above (I’ll wait)… It’s brilliant! It shows lust, sex, passion and desire, and challenges you to do it all at Executive Fantasy Hotels.

You’ve seen the Executive Hotel by the airport, right? This ad says we are not a dingy, secretive hide out for promiscuity; but instead we are an elegant, sophisticated venue for the expression of passion and virility. Super! And this is a motel. Not a Ritz-Carlton. Not the kind of marketing you’d expect from a motel. But that’s not what makes the ad speak.

It’s not just the image with the man’s muscular arm and female fingers caressing it. Nor is it the typography or the selection of colors that make this ad outstanding. It’s the message and the media placement that deliver ad gold.

The media is a poster placed in the right place, the gym. That’s good, but what makes it remarkable is that the ad is placed at the entrance to the men’s bathroom. An ad completely targeted to guys, placed at a bottle-neck entry point that each male gym member will pass through. Is that all? No.

The message brings it home

The message speaks to the main reason men go to the gym, to look better so they can attract more females. Sure health, stamina and weight are important, but deep down most men lift weights, run like hamsters on treadmills and secretly compare muscles in the hopes that a better physique will get them more action in the sac.

What we have here, so brilliantly put together, is an ad that speaks directly to the target market of motel visitors. It says, “Want to test your “other” endurance, we have a just the place.”

When you combine targeted placement (the men’s bathroom at the gym) with the right message (come test your sexual prowess) you create an ad campaign that will pay. But the ad is missing something. What can it possibly be missing?

An appropriately discrete call to action like “text your ZIP CODE to 65047 for the nearest location”? A mobile call to action would turn great into perfect! An instant response text would send directions via GPS mobile map to the closest love suite. It could also include a phone number for on-the-go reservations and a link to Marvin Gaye’s “Let’s Get It On” (OK, Marvin may be a bit much).

What do you think?

Posted on

The New College Campus Tour… It’s Virtual and Uses Mobile

Miami Dade College is now using Momares for its Virtual Open House

Miami Dade College offers a “Virtual Open House” for students to visit the school without leaving their homes. And it’s using the Momares mobile marketing platform to help increase attendees.

Prospective students are asked to text the word MDC to the number 65047 to start the registration process. They’ll get a link to a mobile registration page and can also request an immediate call-back from an MDC agent! This allows the school to follow up not only to complete registration, but also to answer questions about MDC and the event.

Posted on

How Colleges and Universities can use Text Message Marketing to Increase Enrollment

Reaching teens and college students through traditional advertising is much more difficult today. While they still watch TV and listen to the radio, more teens are getting their daily entertainment and information through mobile devices. In fact, teens have more than tripled their mobile data consumption in the past year. This opens up a great opportunity for colleges, universities, and technical schools to use mobile text message marketing as part of their overall marketing strategy.

Mobile text marketing is a relatively new method of reaching potential students, but it has the advantage of being cost efficient and targeted. Text messages are received immediately and opened 97% of the time.

To benefit from a text message marketing campaign, a college or university should use it to not only reach out, but also follow up with potential students.

How colleges can reach out with mobile text marketing

Text message marketing is another tool in the arsenal-one that should be integrated into existing advertising, PR and marketing programs. Here are a few ways to reach out with text messages:

  • Text alerts to pre-college events like financial aid workshops, orientation and college tours.
  • Text admissions information, including deadlines, events or a website link.
  • “Text FIUMBA to 65047 for information on…” Tell prospects to sign up for text messages in print ads, brochures, catalogs and on websites.
  • Send short messages on other events the college is sponsoring that might be in their area.
  • Sponsor a contest and offer a chance to win a prize to those subscribe to the text marketing campaign.

Solid mobile text marketing strategies target potential college students with messages that will keep their interest. These messages, while short and to the point, are just an introduction to the next step. That step could be a link to a new webpage or a follow up phone call or text from the university.

Follow up with prospective students

One advantage of text marketing is instantaneous follow up. In return for getting a student’s private cell phone number, your college can text more information, send a web link or even follow up with a live phone call. Prospects can also be segmented into different lists and contacted for specific programs.

It’s all about the list

Building a targeted list is crucial. As with direct mail and email, sending a text blast to those who are never going to consider your college or university in the first place will be a waste of money.

Although one can buy a mailing list in direct mail, this is not the case in mobile. To collect mobile numbers, one must get them from the potential students themselves. Student can send a text message to sign up or subscribe through a form on the college’s website.

Promoting the program and how to sign up is key to building a sizeable list. Also, make sure you clearly explain how the number will be used and how one can unsubscribe.

Mobile text marketing needs to be seen in the context of your overall marketing approach and as a good follow-up method to reach potential students. With an effective mobile text marketing program and the right follow up, your higher learning institution can draw in potential new students that it might otherwise miss completely.

Posted on

How to Use Text Messages to Win Elections, Votes and Support

Are you in charge of getting support for a political candidate or issue? Winning elections has always been about getting your message out and boosting voter turnout. And in this new media age, you can rock the vote with text!

Make sure you use these 3 key steps to launch a successful text message communications campaign for your political candidate or issue.

  1. Pick the right partner- Chose a text message communications provider that has a proven track record of successful text campaigns (clients and results), has a simple-to-use texting platform (no training required), understands the rules and best practices, and knows how text messaging is best applied (experience to know what works). Momares.com can help you create and launch your text message program.
  2. Have a plan to start- Create a communications calendar with the key messages you want to send to your supporters and schedule them for delivery in advance. If things change, know that you can alert constituents of changes at any time, instantly. Momares’s text scheduling and send-now features are designed for this purpose.
  3. Promote your candidate’s mobile program. You want to build a large mobile list of supporters as quickly as possible. The best way to do this is to promote your mobile call-to-action (Text CANDIDATENAME to 65047 to join us!) everywhere. And we mean everywhere! On your Facebook page, Twitter background, website, campaign materials, flyers, direct mailers, yard signs, robocalls and t-shirts. Create your call-to-action by registering your candidate’s name (keyword) with Momares for free. Check keyword availability here.

What Kinds of Text Messages Can you Send for Political Campaigns?

  • Send reminder messages about the cutoff dates for voter registration and link to registration forms.
  • Remind constituents to mail in their absentee ballots.
  • Invite people to campaign events.
  • Remind people to get out and vote on Election Day.
  • Promote down-ballot candidates on a zip code-by-zip code basis
  • Create a list of your campaign managers’ mobile phone numbers for quick internal communications.

Are you ready to get voters excited about your candidate or issue? Get started with a communications tool that’s personal, efficient and fast. Contact us for ideas and to get started! Pricing plans to accommodate any budget start at $149/mo.

Posted on

How Mobile Devices Can Help Attract and Keep Customers

Businesses can tap into the mobile market with contests, coupons and other incentives.

BY TASHA CUNNINGHAM, BizBytes101.com

Major brands and small businesses alike are quickly learning that one of the fastest ways to reach consumers directly is through their mobile devices. A recent report conducted by Borrell and Associates, a Virginia-based media research firm, found that small businesses in the United States are on track to spend almost $800 million in 2011 on mobile ads. Half of the spending – approximately $400 million – will be spent on creating mobile promotions that offer contests, coupons and other incentives.

There are more than 64 million mobile users in the U.S. alone, according to Nielsen, and they often turn to their mobile devices to buy goods and services.

Consumers prefer to use mobile devices for banking, travel, shopping, viewing video, using social media, and listening to music, reports mobiThinking, a website that monitors trends in mobile marketing. They also prefer to pay for their transactions through them. Paying by mobile, or m-payments as they are known in the industry, will be worth $240 billion globally in 2011 and is trending to account for over $1 trillion by 2015.

So how can you make the most of this growing trend? To find out, BizBytes assembled a group of mobile marketing experts from South Florida, Atlanta and New York to bring you five ways you can use mobile devices to attract and keep customers.
“Small business owners need to plan targeted campaigns that reach consumers on their mobile devices,” said Martin Lange, executive marketing director for digital strategy at Ogilvy and Mather in New York, whose mobile marketing clients include Six Flags, Live Nation and MetLife. “Text messaging or SMS is a great way to do that. It offers instant communication that’s in the moment. It’s imperative that you give your consumers something of value.”

Nathan Lowery, creative director at Lipof Advertising in Plantation agrees. “We’ve designed mobile marketing campaigns for Pet Supermarket using text messages to reach consumers on their cellphones,” Lowery said. “But the trick is to offer your consumers something with a strong call to action that will encourage them to buy your products or services.”

Lowery noted that Pet Supermarket sends alerts once or twice a month to consumers who are part of their opt-in text-messaging program. “Each month, we do things like offer one subscriber free pet food for a year,” Lowery said. “Then we reach out to them again once a month with mobile coupons for $10 off a $50 purchase. We’ve had an influx of customers coming in and redeeming the coupons directly off of their mobile devices.”

What else can you do to maximize your mobile marketing efforts with limited resources?

  • Gear a mobile campaign toward the gift-giver. “The holidays are right around the corner,” Hennessey said. “Customers are looking for things for other people, so design a mobile marketing campaign that takes that into account.”
  • Be helpful. “You can do things like create in-store ties,” Hennessey said. “For example, can’t find the perfect holiday gift? Text HELP ME to 1234 for a link to our holiday gift guide. That kind of information is invaluable to a consumer.”
  • Market your mobile program. “If you’ve set up an opt-in text message program to deliver mobile coupons and other deals to your consumers, tell the world about it,” said David Warren, co-owner of the Frieze ice cream stores on Miami Beach. “We did a campaign recently with over 200 subscribers through our program, which we advertised on our website, through our newsletters and on food blogs.”
  • Reward your best customers. “You can always send a generic coupon to a mass group of consumers via text,” Lowery said. “But why not focus on rewarding your best customers with targeted coupons instead?”
  • Keep your customers close. “One great thing major brands are doing with mobile marketing is rewarding customers for being close to their store locations,” Lange said. “So for example, you can text a number when you are 100 yards away from a certain coffee shop chain and instantly get a coupon for a free beverage.”

Source: Miami Herald

Posted on

Texting for Business? Break These Text Etiquette Rules at Your Own Risk

Text message etiquette for business

You know text messaging has come of age when Emily Post and Cosmo magazine both dish out etiquette rules for text messaging. Although we’re not authorities on manners, we do know text message marketing and have created our own etiquette tips for business texting. We’ve seen clients face the consequences, so break these at your own risk!

Text timing is important

Mobile phones have become “always on” communications devices, replacing regular phones and land lines. So you can forget thoughts like… “I’ll send my message at midnight and they can read it in the morning” or “It’s 5 a.m. and I’m up, so I might as well send my offer now.” Those thoughts could land you in text hell and under an “unsubscribe avalanche.” Unlike email, sending texts during off hours could create a backlash. You’ll only wake those who are calmly sleeping with their phones at their bedsides. Remember, angry, sleepy customers don’t buy happily in the morning.

Leave the cute text slang at home

Don’t uz txt slang 2 commnc8 4 biz. A standard abbreviation to save space is OK. Text slang that leaves your clients confused isn’t.

Be politically correct

Text messages are easy and informal, but don’t get too casual. If you wouldn’t say it at the office, you shouldn’t text it. That means no cursing or inappropriate message attachments. This is also known as the “Weiner effect.”

Identify yourself

We tell clients to format text messages a certain way and we do it for a reason. Just like you might forget a person’s name after meeting them, your customers might forget they signed up for your texts. Remind them by identifying yourself and starting every message with your branded keyword (the word clients use to sign up). This leads to less “Who’s that?” and more “Good deal!”

Test your texts

Ever heard of fat-finger fares? It’s when airlines post the wrong airfare amount because of a typo, turning a $350 ticket into a $30 fare and an expensive mistake. If you want to avoid your own discount boo-boo, test your message by sending it to your phone first. Our platform allows you to send yourself a text message before sending it to your subscribers.

Looks count too

Being different or standing out is not really a bad thing when promoting a business. But if you want to text in all caps or random caps to make your message stand out, we have one word of advice: don’t. You might think you’re getting more attention, but everyone else will think you’re SCREAMING or run by tEEnAgeRS.

If you haven’t tried text message marketing, now’s the time to take advantage of this powerful marketing tool. Our etiquette tips will help keep you out of hot water.

Posted on

How Speaker Guy Kawasaki Uses Text Message Marketing

“I use text because it’s a much better way to close people,” said Guy Kawasaki at a recent conference in Miami Beach.

How did he use text?

During his speech, he asked the audience to text a number for information on his book. “I would ask you to visit my website after the speech, but then 0% percent of you would visit,” he said. He’s learned that text offers an immediate return and allows him to engage his audience.

Do you give presentations?

Even if you’re not a professional speaker, you can use text message marketing to engage the audience after your presentation. Here’s how…

Text message marketing ideas for speakers & presenters:

Offer to text a website link for more information.
Ex: “Text SUCCESS to 65047 for a link with more information.”

Text a link to presentation slides
Ex: “Text BIZLAW to 65047 for a link to the slide presentation.

Text business card information
Ex: “Text PSYCH to 65047 for my business card info.”

Announce additional training, future seminars or events
Ex: “Text CPA to 65047 for updates on our next training series.”

Send a link for a free book chapter, free tip sheet or free gift
Ex: “Text MARKETING to 65047 for a free report”

Are you using text to engage your customers or prospects?

It’s not surprising to see Kawasaki using text. He’s usually at the forefront of new technology and new ideas. As Apple’s former chief evangelist, he knows how to market products and deliver an engaging experience. Use his example to increase engagement for your business as well.

To learn more about his book, Enchantment: The Art of Changing Hearts, Minds and Actions, visit www.guykawasaki.com.

Posted on

What Charlie Sheen Can Teach Us About Mobile Marketing

Unless you’ve been living under a rock lately, you’ve heard about Charlie Sheen’s recent controversy. Amidst it all, Sheen has commented with gusto and been quoted extensively by the media. But it’s the steps he’s taken online that we find most interesting. Interesting enough that there might even be a few lessons to be learned by mobile marketers. Here are a few…

Get out in front and do it early
After the controversy, Charlie didn’t go into seclusion for a pity party. He got on Twitter right away and signed up nearly a million followers within the first 24 hours. (Guinness even created a new category for him.) We’re not guaranteeing you’ll get a million mobile subscribers (although we’ll be happy to talk to Guinness if you do!). But if you get into mobile marketing now, you’ll be ahead of 90% of small businesses that aren’t using this new marketing tool.

Spur sales with one message
After Sheen tweeted a photo of himself holding a bottle of chocolate milk, that brand flew off the shelf. The distributor said the product is sold out for the rest of the year. You too can kick up your sales with one message – a text message. Granted, you won’t have Sheen’s celebrity power behind it, but then you won’t have to deal with paparazzi either.

Be bold
Being bold is being memorable. Remember, your customers are strafed with marketing messages every day, so make your messages stand out. Charlie, for example, is remembered for saying things like “Can’t is the cancer of happening” and “I have a different brain, I have a different heart. I got tiger blood, man.” Actually, we hope he gets a little help, but you get the idea… be bold. Not crazy bold. But bold.

Get the word out
Charlie had a little help promoting his Twitter presence and new internet TV show, but he’s been doing his share to get the word out-loudly. If you want your mobile marketing program to succeed, you’ll need to get the word out too–the louder, the better. We’re talking about signs, posters, table tents, website announcements, email messages, ads, press releases, social media and more.

Don’t be afraid to try something new
Although Twitter isn’t exactly new, it is a new medium for Charlie. You wouldn’t know it though. He talks “Twitter speak” like a native, created hashtags (like #winning and #tigerblood) that are being used all over the Internet and has become an instant Twitter celebrity. When was the last time you’ve tried anything new? If mobile marketing is new for you, don’t be afraid to dive in. It isn’t hard (we promise) and it could end up being one of the most effective tools in your arsenal.

Use Charlie’s ideas to infuse your mobile marketing with a little tiger blood and start #winning!

Posted on

Mobile marketing: What’s in it for the consumer?

Small businesses ranging from restaurants to retailers and local entertainment centers are now using text message marketing. Business owners have clear benefits for using this type of program, but what are the benefits for consumers, the ones receiving the text messages?

How consumers benefit from mobile marketing messages:

  1. It’s an easy way to get money-saving offers from favorite stores.
  2. Offers are always accessible. No coupon carrying needed.
  3. Get VIP treatment as a mobile subscriber or loyal customer.
  4. It’s easier to gain and redeem points for loyalty programs.
  5. Get instant notice of upcoming deals.
  6. Get special deals not available elsewhere.

Want examples?
Our clients are offering a broad mix of contest giveaways, discounts and extra perks to their mobile subscribers. Contests do well, obviously, but free samples and discounts are also attractive to customers.

Here are a few offers our clients are giving their mobile marketing subscribers:

Pet Supermarket
Enter for a chance to win free pet food for a year. Text PETS to 65047.

Florida International University
Enter for a chance to win a $10,000 MBA scholarship. Text FIUMBA to 65047.

BirdBowl Bowling Center
Sign up and get $5 off your food bill that day. Text BIRDBOWL to 65047.

Splitsville Bowling Center
Get a free sample of the day’s featured menu item. Text SPLITSVILLE to 65047.

OMG Burger
Get a free sode with eth purchase of any burger and fries.

Slice ‘n Ice Pizza
Get a free slice of cheese pizza. Text PIZZA to 65047

Feel free to sign up for any of these offers if they appeal to you and you’ll see some of their promotions yourself.

If you like to start a text message marketing program, give us a call.