How a Web Entry Form Helps Your Text to Win

Coors Light Uses Sweeppea's Entry Form for a Text to Win

One great thing about text to wins is that you can eliminate entry forms… but are you sure you want to do that? While keeping your sweepstakes text only makes it as easy as possible, there are certain advantages to having a web entry form.

Here are a couple of good arguments for using web entry forms with your text to win:

Meet your goals

Setting goals for your sweepstakes is a crucial step that many skip. Yes, of course you want to build excitement and boost brand awareness. How about also building your email subscriber list for future promotions? Or finding out which zip codes have the largest number of customers/prospects?

An entry form can help. Simply add an email or zip code field to the form for an extra bit of data that will help with the goals above. Just don’t make the form too long or it’ll affect the number of entries.

Collect information

Besides meeting your goals, collecting information also help in other ways. Ask for a few bits of data to…

  • Age-gate your sweepstakes (especially for alcohol brands).
  • Confirm eligibility. If your sweepstakes is limited to certain states, for example.
  • Reach winners more easily by asking for email or other info.
  • Get a better sense of geographic reach by asking for zip, state or address.

With this type of information, you can learn more about your customers or prospects and reach winners more easily.

Help with social sharing

We recommend posting a graphic with the call to action to promote your sweepstakes on social media, but linking to the web entry form can also help. Even though it’s a text-to-win, your fans can enter on the web form as the first step. They will then get a text message asking them to confirm their opt-in by text.

Maryhill Winery Offers a Trip to Wine Country in Text Message Sweepstakes

How to set up your web entry form

Text to Win Entry form Setup

Now that you know how an entry form can help, let’s go over how to set one up. Sweeppea’s entry forms are very easy to customize.

  1. From your dashboard, click “Sweeps Setup,” then “Entry Page.”
  2. In the Entry Page editor, you can customize the page headline and introduction.
  3. Turn on the form fields you want to keep and make them optional or required.
    (Keep in mind, the mobile number automatically gets populated when they text in.)
  4. Upload custom images for the header and/or footer of the Entry Page. Specs for both are 1440 x 500 pixels (1 MB max.) in JPG or PNG format.
  5. Click on “Save Changes” at the bottom of page to save your updates.
  6. Click the ‘Preview’ link at the top of the page to preview the Entry Form.

Ideas for Banner or Footer Artwork

Besides a logo or branding, clients often include the name of the sweeps or a reference to the prize. It’s completely up to you. Here are a few examples…

Header with branding and a note on eligibility:

Coors Light Entry Form

Footer:

Coors Light footer

Header with branding and a reference to the prize and sponsor:

Echo entry banner

Footer:

Echo prize footer

 

Header with branding and promotion name (in Spanish):

Bud Light banner in Spanish

Footer with abbreviated rules:

Bud Light footer

 

Header featuring sweepstakes name:

Wendys header

Footer with branding and copyright:

Wendy's footer

 

Header reinforcing the call to action and prize:

SMS Sweepstakes by HP Printers and Office Depot

 

As always, you can contact us for assistance with your sweepstakes setup.

Seagram’s Vodka Celebrate Summer Text to Win Sweepstakes

Seagram's Summer Text to Win - Sweeppea

Seagram’s Vodka partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the brand. Seagram’s Vodka increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps or special displays.

These end caps and displays gain attention and boost sales, while the text to win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers

Results:

  • Hundreds of participants entered
  • Case orders increased

Prize: Four (4) Grand Prize winners will receive a $250 Visa Gift Card that they may use for the all the fixings to throw the ultimate Summer BBQ. Approximate Retail Value (“ARV”) $250. Total Prize Pool value is $1,000

To get started with your own text to win, see our features and pricing.

How the Wonderland Play Used Text to Win in Theater Marketing

How Wonderland used text to win as a theater marketing idea.

Wonderland Alice’s Rock and Roll Adventure entices fans to stumble down the rabbit hole into a musical adventure. And the promoters tapped Sweeppea for a magical text to win to build excitement and buzz for the play.

As a theater marketing idea, text to wins are well suited for shows, concerts, plays, theater productions like Wonderlandand and other entertainment shows. Its mobile nature makes it easy for audience members to enter while at the show or before. It’s also convenient for the sweepstakes sponsor as they don’t have to worry about paper forms or creating mini websites.

Sweepstakes promotion can also easily piggy back on any existing campaigns in print, video, social media or other channels. Just entice fans to send a text to enter and Sweeppea’s text to win platform takes care of the rest. It can even auto respond with texts asking fans to click a link to the show’s website  and can also choose random winners when the time comes.

With text to win, show fans can continue their magical journey on on mobile before and after the show.

Objective:

  • To promote the show while on tour
  • To build excitement and awareness for this new production
  • To gain a database of participants to re-market their offers via text and email

Promotional Channels:

  • Mentions and spots on WUSA-9 TV
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Five winners each received 2 tickets to see Wonderland

Want to include text to win in your own theater marketing? See our features and contact us.

How is Privacy Handled in Text Sweepstakes? Your Questions Answered

Privacy. It’s a big concern after Facebook’s Cambridge Analytica scandal and other data breaches.

This concern carries over into areas outside of social media, as our data is collected while we shop, when we use services and even when we’re surfing the internet.

So you may be wondering… how is data collection and privacy handled in the world of text sweepstakes and mobile marketing?

Here’s what you should know…

What type of data is collected?

Unlike mobile apps that can collect everything from phone logs and contacts to calendars and camera photos, text sweepstakes platforms have access to less.

That’s because our platform doesn’t actually live on your cell phone. Nor do we “control” the text messaging app on your phone. We get the information that telecom carriers attach to each text message.

You know how an email message will have data about the IP address and web browser of the sender? Similar information is tied to each text message.

Information we get from text messages includes mobile numbers, location, mobile IP, browser type and device (Apple, Android, etc.).

If the sweepstakes includes an online entry form, we might also get information from web analytics and from the form itself. The form might ask for name, email, address, birth date, and more on form fields that are filled out by those who enter.

What is done with the mobile numbers collected?

First off, mobile phone numbers are never sold by Sweeppea. We do not sell numbers to list brokers or third parties. Numbers are only accessible by us, as text sweepstakes administrators, and our clients, the sweepstakes sponsors. Phone numbers are collected for the purposes of the sweepstakes and may become part of the sponsor’s mobile subscriber list, depending on the sponsor.

Our privacy policy is available online. Keep in mind our clients’ privacy policies also affect the use of information collected during sweepstakes. A link to that privacy policy is always provided on our entry forms.

Do people who enter risk getting mobile spam or text spam?

We have zero tolerance for spam and, in fact, have a No-Spam Policy.

If we were to send spam, we’d endanger our business and risk getting fined $1,500 per text, per person by the FCC. We’d also risk getting our account suspended by telecom carriers such as AT&T, Sprint, etc., so we take this issue very seriously.

Email spam may seem to be causally enforced, but mobile spam is not. It’s overseen by the FCC and the telecom industry with serious consequences. In fact, lawsuits under the Telephone Consumer Protection Act (TCPA) are at an all-time high.

Here’s a look at some of the legal rules for text sweepstakes and text message marketing. We follow these rules and best practices, as should any professional text sweepstakes platform.

If you have any other questions about privacy and data, feel free to contact us.

WUSA 9 and Hersheypark Text to Win Sweepstakes

Hershey Park Text To Win

When Hersheypark, a family theme park in Hershey, Pennsylvania, wanted to build excitement and increase ticket sales, they used Sweeppea’s text to win sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Herseypark offered a chance to win tickets by simply texting the word HERSHEY to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.

Objective:

• To promote and build excitement around the park and its new attractions
• To increase ticket sales
• To gain a database of participants to re-market their offers via text and email

Promotional Channels:

• Mentions and spots on WUSA-9 TV
• Social Media promotion
• Local billboard advertising

Outcome:

• Hundreds of participants entered.
• Hundreds of new emails were collected.

Prize: Five (5) Winners will each receive Four (4) tickets to Hersheypark.

Want to get started with your own text-to-win? See our features and pricing.