Announce Winners to Help Promote Your Sweepstakes

The hardest aspect of running a text-to-win, or any sweepstakes, is getting people to participate. That’s because there are too many things competing for your customer’s attention. And in this mobile-first world, even mobile marketing campaigns have to do everything possible to compete.

One way to boost entries is to announce your winners. Yes, “winners” plural, because we suggest choosing more than one. If you only have one, they won’t be drawn and announced until the sweepstakes is over. While that will still help your credibility for future campaigns, it won’t boost the current one.

But if you have two or more winners, you can announce one while the sweeps is still active.  Remember, your fans enter with the hope of winning. Your announcement reminds them and keeps that hope alive.

Here’s how it can help…

Boost Participation with Congratulatory Messages

You can boost entries for your sweepstakes by posting congratulatory messages on social media and on your company’s website. This shows potential entrants that there have been winners for your sweepstakes and that they themselves still have a chance to be the next winner.

In effect, the simple act of posting past winners will encourage more people to participate during the current sweeps or in future ones.

Cement Your Credibility

Social media is full of contests and sweepstakes run by companies of all sizes. So by now, everyone has heard a story about a contest run amok or one where the prize wasn’t actually awarded. In other words, skepticism is high.

Announcing a winner shows everyone your brand is trustworthy and is fulfilling its promises.

Bonus: When a Social Media Influencer Wins

If you’re lucky enough to have selected a winner who has a significant social media following, it could pay major dividends for your brand. Make sure you ask for a photo (with permission or a release) so you can share it as well. This type of exposure is tough to come by in the digital marketing world without spending a lot of money to reach influencers directly.

Create Fresh Content for Your Brand

It can be difficult to come up with fresh and exciting content for your brand that readers actually want to engage with and share. A discussion of the winners of your text to win reinforces your brand and gives you more material to share online and in social media. (Just make sure you have permission or a release to share photos.)

Also Read: How to Promote Your Text to Win Sweepstakes on Social Media

Increase Awareness During a Sweepstakes

If you are running a longer term text to win, you may decide to announce winners on a weekly or monthly basis or perhaps halfway through the sweepstakes. By announcing each round of winners with photos and announcements on social media, you can increase awareness, thus attracting more entrants.

The most important takeaway here is that your strategy for announcing the winners of your text to win should be considered as a part of your overall marketing strategy for your campaign. Don’t ignore the value that announcing winners can provide for your brand.

Make your text to win as easy as pie to enter with Sweeppea! To get started now, see features and pricing.

Finding the Best Match in a Text to Win Sweepstakes Management Company

How do you find the best match in a text to win sweepstakes management company?

Choosing the right company to manage your next sweepstakes takes more than just reviewing service features. The company also needs to be able to handle the unique demands of your promotion.

Here’s what to look for.

Campaign Planning

Text to win campaigns come in all shapes and sizes. To start, identify your goals for your campaign. Do you want to build a list of subscribers for future marketing campaigns? Are you looking to raise awareness for new products or services?

Knowing your goals will help you to figure out if the text to win management company offers the features that you need to support your objectives. If you need help figuring out what’s needed, the company should be able to guide you.

Self-Service vs. Full Service

Depending on your budget, you may want to go with a platform that offers a self-service option along with transparent pricing. This will allow you to set up your own campaigns and control your costs. If you need full service however, make sure the company has the experience to help, especially if your industry has restrictions, like alcohol.

Timing

Do you need to launch a text to win with a fast turnaround? Not all platforms are able to accommodate last-minute campaigns. With Sweeppea, you can even create campaigns that automatically draw and contact winners on your behalf.

Legal Support

Finding a text to win sweepstakes management company that has a legal team that stays on top of changes in the industry is extremely important. You also need to make sure that your sweepstakes company follows Mobile Marketing Association and CTIA best practices.

Also Read: Your Text to Win Checklist for Legal Rules

Analytics and Reporting

Campaign analytics tools are essential if you want to ensure you’re actually getting results. You’ll also need to decide if you prefer on-demand reporting or simply access to reports upon request.

Language Support

Do you need to launch a campaign in more than one language? Many companies only offer English support for SMS text. With Sweeppea, you can create sweeps in two languages: English and Spanish.

Customer Service

Finally, make sure the company can work well together with your team. With Sweeppea, you’ll get access to 24/7 support and experienced pros who know the needs of marketers. We hope these tips will help you find the perfect partner for your next text to win!

Creating your next text to win sweepstakes has never been easier. To get started now, see features and pricing.

How to Remove Friction for a Successful Sweepstakes in the Retail Environment

Summer sweepstakes are here and brands have finally started to leverage text to win with stellar results. However, we still see companies adding unnecessary friction to their campaigns in the retail market, affecting their results.

What do we mean by “friction”? These are extra steps that cause entrants to slow down and possibly drop out.

Today’s consumers want ease and simplicity. They don’t want to spend extra time on the entry process for prizes they might not win.

If you want to remove the friction and give your sweepstakes every chance of success, here’s how to do it…

Make it Easy Peasy

Put yourself in the customer’s shoes. You’re shopping in a store and you see a display promoting a sweepstakes with cool prizes you’d love to win.

So what do you do next? You pull out your phone, send a text message to enter and you’re done! That’s how it should go.

But many brands are still asking entrants to take extra steps. In fact, Mobile Marketer pointed out how brands are doing it wrong this summer…

“When a sweepstakes has an option to enter via a URL or via a text we usually see about four times the amount of entries come in via SMS, Ms. Lowy said. “Visiting a URL requires a little more work and therefore is not as popular.”

In today’s mobile-first world, it’s best to keep sweepstakes as simple as possible.

Cut to the Chase

As you plan your sweepstakes, keep in mind that every additional step you add to the entry process causes drop-offs in entries. The amount of time that it takes to complete each step also matters.

That’s why SMS can far outperform online sweepstakes.

That said, you can still include a web entry form as part of the process, especially if you want to collect email addresses. But in a text to win, consumers will land on your form from a link in a text message, so there’s no need for them to enter a long URL.

Also Read: How a Web Entry Form Helps Your Text to Win

Save Trees

Yes, there are still companies using paper entry forms for their sweepstakes. We cringe when we think of all the work involved and the paper used. While we may still offer a mail-in entry option as an AMOE (Alternative Method of Entry), we would not suggest paper forms as the way to enter your sweeps.

So remember… the best way to maximize your results is to keep things as simple as possible.

Make your text to win as easy as pie with Sweeppea! To get started now, see features and pricing.

How a Web Entry Form Helps Your Text to Win

Coors Light Uses Sweeppea's Entry Form for a Text to Win

One great thing about text to wins is that you can eliminate entry forms… but are you sure you want to do that? While keeping your sweepstakes text only makes it as easy as possible, there are certain advantages to having a web entry form.

Here are a couple of good arguments for using web entry forms with your text to win:

Meet your goals

Setting goals for your sweepstakes is a crucial step that many skip. Yes, of course you want to build excitement and boost brand awareness. How about also building your email subscriber list for future promotions? Or finding out which zip codes have the largest number of customers/prospects?

An entry form can help. Simply add an email or zip code field to the form for an extra bit of data that will help with the goals above. Just don’t make the form too long or it’ll affect the number of entries.

Collect information

Besides meeting your goals, collecting information also help in other ways. Ask for a few bits of data to…

  • Age-gate your sweepstakes (especially for alcohol brands).
  • Confirm eligibility. If your sweepstakes is limited to certain states, for example.
  • Reach winners more easily by asking for email or other info.
  • Get a better sense of geographic reach by asking for zip, state or address.

With this type of information, you can learn more about your customers or prospects and reach winners more easily.

Help with social sharing

We recommend posting a graphic with the call to action to promote your sweepstakes on social media, but linking to the web entry form can also help. Even though it’s a text-to-win, your fans can enter on the web form as the first step. They will then get a text message asking them to confirm their opt-in by text.

Maryhill Winery Offers a Trip to Wine Country in Text Message Sweepstakes

How to set up your web entry form

Text to Win Entry form Setup

Now that you know how an entry form can help, let’s go over how to set one up. Sweeppea’s entry forms are very easy to customize.

  1. From your dashboard, click “Sweeps Setup,” then “Entry Page.”
  2. In the Entry Page editor, you can customize the page headline and introduction.
  3. Turn on the form fields you want to keep and make them optional or required.
    (Keep in mind, the mobile number automatically gets populated when they text in.)
  4. Upload custom images for the header and/or footer of the Entry Page. Specs for both are 1440 x 500 pixels (1 MB max.) in JPG or PNG format.
  5. Click on “Save Changes” at the bottom of page to save your updates.
  6. Click the ‘Preview’ link at the top of the page to preview the Entry Form.

Ideas for Banner or Footer Artwork

Besides a logo or branding, clients often include the name of the sweeps or a reference to the prize. It’s completely up to you. Here are a few examples…

Header with branding and a note on eligibility:

Coors Light Entry Form

Footer:

Coors Light footer

Header with branding and a reference to the prize and sponsor:

Echo entry banner

Footer:

Echo prize footer

 

Header with branding and promotion name (in Spanish):

Bud Light banner in Spanish

Footer with abbreviated rules:

Bud Light footer

 

Header featuring sweepstakes name:

Wendys header

Footer with branding and copyright:

Wendy's footer

 

Header reinforcing the call to action and prize:

SMS Sweepstakes by HP Printers and Office Depot

 

As always, you can contact us for assistance with your sweepstakes setup.

Seagram’s Vodka Celebrate Summer Text to Win Sweepstakes

Seagram's Summer Text to Win - Sweeppea

Seagram’s Vodka partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the brand. Seagram’s Vodka increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps or special displays.

These end caps and displays gain attention and boost sales, while the text to win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers

Results:

  • Hundreds of participants entered
  • Case orders increased

Prize: Four (4) Grand Prize winners will receive a $250 Visa Gift Card that they may use for the all the fixings to throw the ultimate Summer BBQ. Approximate Retail Value (“ARV”) $250. Total Prize Pool value is $1,000

To get started with your own text to win, see our features and pricing.