As a leader in mobile marketing, we’ve predicted the rise of mobile for years. In 2016, mobile is getting more attention as mobile usage now dominates all other forms of communication.
Take a look at these insights on mobile marketing from leading experts to decide if your business is ready for mobile in 2016.
The Most Consequential Year
“2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.” – Julie A. Ask, Forrester Research
“SMS marketing is, truly, the biggest missed opportunity.” – James Harrison, Oxygen8 UK
“SMS has staying power in a world that has become saturated with multiple chat and messaging platforms.” – Brian Patterson, Go Fish Digital
Plays a Key Role
“SMS may be viewed as antiquated technology – but the reality is it that SMS plays a key role in connecting most modern technologies.” – Jamie Tolentino, TNW
In a Renaissance
“SMS, or text messaging, is in a period of renaissance currently.” – Brian Heikes, 3Cinteractive
He goes on to describe a study by SAP global, which showed that 70% of consumers feel SMS is a good way for a company to get their attention and 64% believe organizations should use SMS-type engagement more frequently.
“Texting is easy. It’s familiar.” – Kyle Vanhemert, Wired
This is why texting texting will stand the test of time–in contrast with apps which have a learning curve. As Kyle says, it’s a “medium in which we’re already fluent.”
“Sending an SMS message is much cheaper than most marketing channels, and it can deliver the same (if not higher) level of ROI.” – Krissy DeAngelis, Waterfall