The days of clipping coupons from the weekly ad will soon be coming to a close. More than 75% of shoppers have redeemed a mobile coupon from their smartphones and that number is expected to rise.
Our clients have seen an increase in mobile coupon redemption of 7% to 12%. Compare that to the average 1% to 2% redemption for paper coupons. Since mobile coupons are so easy to sign up for and use, it’s plain to see how they’ve become so popular.
Another reason for its adoption is smartphone use. Smartphone users are typically highly engaged users, used to having a wealth of information at their fingertips. For a whopping 59% of these consumers, digital coupons influence their purchasing decisions.
What does this mean for you?
Not only does a mobile coupon increase the likelihood a user will buy your product, it also lets you continue to market to repeat buyers. You have the potential to increase the number of visits and the average sale as well.
Even for products consumers haven’t tried, mobile coupons are effective. As reported by Forrester Consulting, 47% of consumers are likely to try a new brand when receiving a coupon on their smartphone while shopping in-store.
While traditional forms of marketing, such as print and mass mailers, do have their place, mobile coupons will play a key role. Many large retailers have already introduced digital coupons as part of their promotional campaigns.
This trend won’t be slowing anytime soon, either. Per Juniper Research, mobile coupon users are expected to top 1 billion by 2019.
With more consumers using coupons than ever, it only makes sense to go mobile with your coupons. They allow you to connect directly with the consumer in a way that’s immediate and personal—you’re communicating on their mobile phones, after all.