Is Your Marketing Smartwatch-Ready?

Marketing for the smartwatch screen

With Apple’s newest “it” product on the market, it’s a good time to look at how smartwatches and wearables might offer new marketing opportunities.

As marketers, we must be forward-thinking, right? Let’s first consider how smartwatches might affect consumer behavior.

  • Real time all the time?
    We already check our smartphones up to 150 times a day. How much more often will we check when we don’t need to dive into a pocket or purse? If you just angle the wrist and swipe, responses will be immediate and in real time.
  • If you think we have short attention spans now…
    Short messaging will reach a new max of tiny proportions. As Computer World said, it’s “all the news that’s fit to squish”… on a 38 or 42mm screen. The New York Times is creating one-sentence stories for smartwatches. Businesses going after this market will have to adapt as well.

With that in mind, here are a few smartwatch options we find exciting for marketers…

Wearable Ads

According to Bloomberg, wearable ads have begun and are tied to the wearer’s usage. If you have an app, you might allow a sponsored ad for a few seconds, as the Golfshot app did.  Your customized message can also be tied to a location, event or time. Deliver an ad after a person arrives at the airport, for example, or send an ad/coupon while they’re in a mall. The challenge is to be as unobtrusive as possible.

Text Message Alerts or Coupons

Text messages are read within minutes of arrival on a smartphone and that time will be even shorter on a smartwatch. This is great for us as our text messages will get immediate attention. Think of the applications for events, limited-time sales offers, flash sales, coupons and more. Text messages can cater to that immediacy and can also have more visual impact with images and links.

Customer Service Notifications & Perks on your Smartwatch

Book a room at a Starwood Hotel and you’ll get a confirmation with a keyless entry code on your smartwatch. You’ll only have to hold it up to the door pad to unlock your room. Lufthansa also offers an app to use the watch as a boarding pass.

You can also use it to charge purchases, find out when invoices are paid and get productivity reminders for team projects. As these examples show, the possibilities for business-related alerts and perks are nearly limitless.

Whether you use a smartwatch or not, it’s worth watching this trend for potential opportunities. The Apple Watch is sure to lift the wearables market as it did with smartphones and we’re eager to see what happens.

We’ll help you keep an eye on future trends and new uses in mobile marketing. Contact us for help with text message marketing.

(Apple Watch is a registered trademark of Apple Inc.)

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