KFC’s and Dr. Pepper’s “From Medium to Larger than Life” sweepstakes offers participants a chance to win a trip to the Academy of Country Music Awards. What makes this sweepstake truly remarkable is not the prize but how easy it is to enter. All participants have to do is just send a text with the code found on the soda cup to a short code and that’s it! You’re in!
What I like most of all is that it’s tied to a purchase. In order to get the code you must buy a soda and no one at KFC just buys a soda. The purchase usually includes a meal. A one-two punch. You can also go the mobile site and enter for free with no purchase but you have to register and fill out the form which is tedious and not as easy as sending a text-to-enter. KFC’s done a good job at properly using mobile to increase to sweepstakes participants. Through the sweepstakes, KFC will build database of mobile subscriber that they will use to send offers and coupons via text message. Well done! (pun intended)