How to Boost Holiday Sales with SMS Marketing

Sorry about the picture. We couldn’t resist its cheeky stock-image obviousness. Happy Holidays!
Sorry about the picture. We couldn’t resist its cheeky stock-image obviousness. Happy Holidays!

It’s crunch time. Holiday shopping is about to get started and you want to make the most of it. One of the best ways to reach your busy customers this holiday season is to text them. Catch them while they are online researching gifts or out and about shopping with their mobile phones in hand, looking for gift ideas, places to eat, and where to save money.

Text message marketing will alert and remind shoppers of your product and get them on board for your holiday offers. Thorough a text they can be hyperlinked to an online product page or have a coupon saved right on their phone.

Here are some tips to get you started…

Start Early

The holiday season officially kicks off with Black Friday and Cyber Monday, but that’s no reason to wait. Get started as soon as possible to hit early shoppers. Don’t wait until December or right before Christmas. A text-to-win sweepstakes or a text coupon can get your sales running.

Text New Offers

If you plan to host a limited-time or one-day only sale, it’s a good idea to text your customers a day before the promotion is to take place. This will help customers plan ahead and you can always remind them of your promotion the same day, if needed.

Don’t Forget About Last-Minute Shoppers

Don’t forget the procrastinators. Many customers wait until the final days to buy. Some may be too busy to shop earlier, while others may still be holding out for deals. Use SMS text marketing to appeal to both of these groups with last-minute deals. This period may turn out to be the peak opportunity for increasing your sales.

After Christmas Sales

It doesn’t end Christmas day. Many retailers participate in after-Christmas promotions. However, if you plan to promote offers at this time, make sure you focus on discounts and special pricing.

Is Free Shipping on Your List?

Yes, free shipping has been done many times before, but there’s a reason… it works. Nearly half (46.7%) of consumers in a recent NRF study said free shipping promotions are important factors in their decision on where to shop during the holidays.

Follow the Rules

In your quest to get more sales, don’t forget the rules. Text marketing is regulated and messages can only be sent to users who opt in. Also, avoid texting off hours. Your store may be open 24 hours, but you shouldn’t send text messages in the early morning or late at night.

Ready to start with your own mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your text message marketing.

 

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