Email or Text Message Marketing? How They Compare

Some say email is dead. We don’t agree. It’s still an effective channel, but high growth is happening in text message marketing. Consider that text messaging has advanced at a rate of more than 25 times the advancement rate of email.

If you want to appeal to millennials and stay on top of current strategies, text message marketing is worth a try. Here’s a look at how it compares to email marketing and why it’s something you need to consider if you want to grow your business.

Text Messaging vs Email

  • On average, an email is not read until approximately 6 hours after it’s sent. In contrast, a text message is typically read within 14 minutes of being sent. That’s a pretty big difference.
  • The average person spends only about 20 minutes a day checking their emails. Compare that to the 16 hours a day the average person spends on his or her mobile phone.
  • Consumers are far more likely to redeem coupons they receive via text messages than those they receive via email. In fact, it’s estimated that about 1% of consumers redeem email coupons, while 15-30% redeem text coupons.

These statistics are pretty clear, but we’re not suggesting you write off email marketing all together. In fact, using them together can create a powerful combination.

Text Messaging and Email: A Powerful Marketing Combination

Text messaging and email marketing can provide a 1-2 punch. In fact, if you use them side-by-side, you’ll reach your targeted audience in a truly meaningful and highly effective way.

Here are some tips that can help you use the two together:

  • Send coupons or discount codes by email AND text. Customers can choose their preferred method and you’ll get a higher redemption rate.
  • Create instant redemption opportunities in store. (“Text CUPOFJOE to get a discount for signing up”)
  • Use text message to build both your mobile and email lists. With the use of smartphones, it’s easy to text a link to a web form to get emails as well.
  • Use email for longer messages to build branding or promote products or services.
  • Opt for text to send short messages about sales, promotions, events and timely information.

The long-and-short of it is this: If you want to get the most out of your marketing efforts, synching email and text message marketing is a must. 

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