The Best Place to Include Your Text-To-Win Call to Action? Right On Your Product

milagros-liquor-text-to-win

While there are a variety of ways to promote your text-to-win, there’s one in particular that consumer product manufacturers may overlook – the product itself.  

This is a technique our client, William Grant, recently used to promote their Ohana Sweep. They created a card to slip on wine bottles:

william-grant-ohana

By using this method, they were able to incorporate the promotion without having to make changes to their existing product packaging.

In fact, this is a highly effective approach to promoting your sweepstakes and has many benefits.

Here are a few benefits to promoting your text-to-win right on your product:

You don’t have to change the packaging

You really don’t have to change the packaging for your product to include the call to action. Using a label, like William Grant did, or a sticker as a temporary solution while the sweep is running can be cost-effective.

You can also use the colors and design you already use for your brand and once the sweep is over, you’re quickly back to the regular packaging your customers are used to seeing.

Audience targeting is built-in

Since the text-to-win call to action will be shown only to the people who are most interested in your product, your existing customers, you don’t have to worry about finding an audience for your sweep. In this way, audience targeting is built-in, helping you to conserve your marketing budget for your campaign.

Helps your product stand out from the competition

Just like coupon labels/stickers get extra attention, so do sweepstakes labels. In addition, having a sweepstakes label on your product might even boost sales! Customers love promotions and if they see that there is a special offer on your product, they may be more inclined to buy it.

Customers can enter in-store or at home

With the ease of text-to-win, consumers can enter while they’re in the store or at home. There are essentially no restrictions for when and where they enter, which makes entering your sweep convenient for them.

However, you shouldn’t forget to create official rules and include an abbreviated set of rules on the front or back of your label. This will ensure you’re covered legally, so your sweepstakes doesn’t violate any laws or regulations.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.

How Text-To-Win Turns Any Event Into an “Oprah Moment”


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Did you ever notice how Oprah’s giveaways always seemed to excite her audiences with sheer joy?

You may have assumed that this was simply because the audience was being prompted to cheer. However, you’ve probably also overheard people who never went to a taping of her show gush about how awesome and exciting her giveaways were on “Oprah’s Favorite Things.”

Fortunately, there is now a way for you to create the same effect for your business. The answer is text-to-win. If you want to create an instant giveaway that makes the crowd jump for joy at your company’s next event, then hosting a text-to-win during the event is the way to go. In fact, this is how Blue Martini uses text-to-win.

Here is how text-to-win turns any event into an “Oprah Moment.”

Everybody Wins

No one likes to be a loser! With text-to-win, everybody wins. Offering prizes to multiple winners will make your audience feel the excitement while attending your event. Even those who didn’t win big prizes can get texts with smaller prizes. Best of all, you can present the prizes live at the event. If you want to skyrocket the number of selfies taken at your event, this is how you do it!

Look What I Won!

Although “Oprah’s Favorite Things” could be considered product placement, these segments were exponentially more effective in getting her more attention. This is because the segments appealed to the everyone’s inner voice, telling them: Treat yourself! You deserve it!

Since your audience will have nothing to lose by entering your text-to-win instant giveaway, you’ll appeal to their inner selves and they’ll be happy to brag to others about what they won while promoting your company in the process.

Deliver Instant Gratification

Millennials’ demand for instant gratification is shaping the future of marketing. What better way to tap into this primal urge than with prizes they can win immediately?

Most people already feel like they don’t have enough free time. By delivering something that they want right away AND for free, you’ll give them the dose of instant gratification they crave!

Instant giveaways make all events more fun! Wow your guests at your company’s next event with a text-to-win instant giveaway. Reserve Your Sweepkey now to get started with your campaign in under 10 minutes. 

5 Holiday Sweepstakes Ideas for Your Text-to-Win

Retailers Can Show Their  Text-to-Win Offer on Their Store's Display Windows
Retailers Can Show Their Text-to-Win Offer on Their Store’s Display Windows

The holiday season is around the corner! 

Which means it’s time for you to start working on your company’s holiday text-to-win sweepstakes.  If you  aren’t sure what type of sweepstakes to run, don’t worry. We’ve got you covered.

Here are 5 holiday sweepstakes ideas you can launch now for your text-to-win:

1. Text-to-Win for Members or Customers Only

If you have customers and followers that interact with your brand via a specific marketing channel, you can create a mobile sweepstakes just for them. It can be an extra bonus for joining your list, group or club or can be an incentive for your membership drive or campaign. Another option is to give customers a chance to win as a “thank you” for their business. Make sure they know it’s an exclusive opportunity and let new visitors know there’s an extra perk to being a loyal customer.

This is a great way to build a mobile holiday sweepstakes quickly, especially since you already have an audience that likely wants to participate.

2. Holiday Countdown Sweepstakes

Host a holiday countdown sweepstakes in the final days leading up to the holidays this year. In this format, you can give away multiple prizes to lucky winners. These kinds of multi-day sweeps with a new winner each day can build more excitement and attract more fans to your brand.

3. Instant Win Sweepstakes

Everyone loves winning right away and you can capitalize on that excitement with an instant win sweepstakes. Believe it or not, this can be run by text. Just set when the winner will be chosen in advance and it will happen automatically. For example, award instant winners every 50 entries or award one winner at entry number 250.

4. Procrastinator’s Christmas or New Year’s Eve

With a little humor, you can set yourself apart with a sweep right after the holiday. A local group used to have a Procrastinator’s New Year’s Eve party every year. It was a great success because it didn’t compete with other events on the actual holiday. Try a similar technique and have a little fun with it.

5. Sign Up and Win Sweepstakes

The holiday season is a great time to attract new customers.  Even a simple sign up and win sweepstakes will grow your subscriber list and make your offer available to a new audience.

If you haven’t already considered specific holiday promotions for your business, other than coupons and discounts, these 5 holiday sweepstakes ideas are easy to launch in our text-to-win platform. Sign up or contact us for help.

5 Promotional Ideas to Boost Your Text-to-Win

Do you have a promotional strategy for your text-to-win?

If you want to see results quickly, plan out your moves before your mobile sweepstakes launches.

Here are 5 promotional ideas to boost your reach online and gain more entries for your text-to-win:

1. Influencer Outreach

Know any influential bloggers or personalities in your space? Have them help you get the word out to their social networks to leverage reach. If you don’t know influencers, don’t worry. There are millions of bloggers who write about various products and industries, so it shouldn’t be hard to find at least 5 or 10 to reach out to.  

Write a personalized email to each one about your campaign. Then, ask them to announce it on their blog or social profiles in exchange for free product or a major discount.

2. Email Your Subscribers

Send an email out to all of your subscribers to let them know that your sweepstakes will launch soon. You can give some hints about the prize available to get them excited. As soon as your mobile sweepstakes goes live, you should notify them via email.

3. Issue a Press Release

While you shouldn’t expect CNN to knock on your door, a press release can help you announce your sweep not only to the media, but also to consumers themselves. Releases can help bring traffic to your website and may even boost your search rankings. Both of these things will attract more entrants to your mobile sweepstakes.

Send out the press release on the day your text-to-win goes live.

4. Make a Teaser Video

If your mobile sweepstakes involves an expensive prize, make a teaser video to build the excitement. If the prize is a vacation, for example, try to get shots of the location from the prize destination. There may even be stock video. Be sure to include instructions on how to enter in your video or accompanying text!

5. Find a Prize Partner

If you want to attract as many entrants as possible, don’t go it alone. Find a related business to partner with and offer a bigger prize to both of your audiences. It’s a win-win with double the exposure. Remember to choose a company that is related, but not a direct competitor.

How To Promote Your Text-to-Win Sweepstakes

Text-to-Win sweepstakes are evolving as marketers increasingly turn to new ways to promote their campaigns and reach consumers on their mobile phones.

As social media and advertising technologies evolve, new options become available. If you’re planning to run a text-to-win sweepstakes, promote your campaign on the channels likely to attract the most attention from your subscribers, while spending the least in advertising.

Here are a few cost-effective options for the best results…

On Your Website

Your website is a great place to advertise your text-to-win since it’s a brand hub that your customers and prospects already visit. If you haven’t set up a landing page or area for your mobile sweeps campaign, do it now.

A dedicated landing page is recommended because visitors can share it via email and social media. This will help you attract customers who aren’t already subscribed to your list.

Don’t forget Sweeppea offers an online entry form to help you collect entries. This can be used as your landing page. For example, your page can host a graphic and description and link to the sweeps entry form.

In Social Media

Facebook, Twitter, Instagram and Pinterest are all great options for promoting your sweeps because users that frequent these sites love visual content. Design a creative graphic for your campaign and to lead them to your sweeps entry page.

You can also set up a dedicated hashtag for your mobile campaign that includes your brand name or the sweepstakes name. This is especially important for Twitter and Instagram.

Social Advertising

While receiving social shares is a good thing for your sweepstakes, paid social advertising will help maximize the reach of your post. With organic reach in the Facebook news feed now significantly reduced, brands need to pay-to-play in order to receive the viral results that social media platforms can offer.

Email Marketing

Don’t forget email as it’s certainly not dead! Send an email dedicated solely to your text-to-win campaign and entice subscribers to enter or add a segment or banner offer your call -to-action “Text WIN to 65047 to enter…

While these ideas will help you start your promotions, don’t forget about sharing your campaign after it has already begun. Text-to-Win sweepstakes give brands plenty of content for regular updates to their owned promotional channels: news about daily winners, updates on available prizes, reminders about campaign end dates. All of these items can be promoted and shared to maximize the reach of your campaign.

Learn more about how to reach your audience with a text-to-win sweepstakes. Contact us or call us at (305) 505-­­5393 for help.