Three Ways To Say Thank You For Participating In Your Text-to-Win

Are you wondering how to thank your participants for participating in your text-to-win? Here are three ways to say thank you that will delight your entrants.

Share a Coupon

A discount off your product or service is a great way to thank and reward your subscribers. After all, they wouldn’t have participated in your text-to-win campaign if they weren’t interested in your brand.

By sharing a coupon, you can bring in some sales right away rather than waiting until your campaign has already ended to send offers.

Send a Gift

Who doesn’t like free stuff? A surprise gift will get your subscribers excited and they’ll be happy they signed up.

It’s a great option to say thank you because it’s unexpected and adds a pleasant surprise. However, like your text-to-win prize, you’ll need to make sure the gift is something of value and relevant to your brand. And if it’s a gift they have to go in-store to get? Even better.

Make a Donation

These days, people prefer to do business with companies that are socially conscious.

If there is a way to tie your brand with an organization that does good in the communities where your subscribers are located, go for it. It can also be an incentive for consumers if they know your company will make a donation for every person that subscribes.

You’ll not only get good karma for helping a good cause, you’ll gain good will for doing something positive in the community.

Now that you know how to keep your participants engaged with your campaign, why not start one of your own? Reserve Your Sweepkey now to set up your text-to-win campaign.

How Many Fields Should Your Text-To-Win Entry Form Contain?

How do you create a high converting text-to-win entry form? The key is to make sure that your form contains the right number of fields. But, how many is too many? How many isn’t enough?

Here are a few tips to help you sort it all out.

Your Entry Form Shouldn’t Discourage Signups

The key to designing and entry form that will get as many signups as possible is to ask for enough information to contact your subscribers while eliminating unnecessary form fields that will cause people to abandon your entry form without signing up.

Privacy is important to your customers and the more information that you ask for, the more they’ll wonder why you need so much information and what your company plans to do with it.

At Sweeppea, we’ve had the opportunity to run many campaigns for our customers and we’ve generally found that text-to-win entry forms convert best when then they have the following three fields:

  • First Name
  • Last Name
  • Email

These are the three recommended fields that your subscribers will have to manually complete while a fourth Mobile Number field will be auto filled.

Rules to Follow When Adding Fields to Your Text-to-Win Entry Form

However, these fields might not be enough for your campaign. If you’re considering adding additional fields to your text-to-win entry form, follow these rules to ensure that you’re only asking high-value questions:

  1. Don’t make repeated or unnecessary requests. Don’t request information from subscribers that you already have or could have obtained from your subscribers some other way (e.g. from your analytics data or CRM software).
  2. Make additional fields optional. This is a great way to make it convenient to enter your text-to-win campaign while also allowing you to separate people who have high interest in your business from those participants who are only in it for the prize.
  3. Keep it short. People have short attention spans when it comes to mobile marketing and no one wants to spend more than a few seconds filling out an entry-form (unless the prize is a billion dollars).
  4. Test multiple versions of your entry form. A/B testing your entry form can help you to find your sweet spot.

Final Thoughts

If you need to collect additional information in order to run your text-to-win campaign effectively and select winners, then by all means, add the fields that you need.

For the best results, we recommend keeping your text-to-win entry form brief and very basic.

Now that you understand the variables that go into creating a text-to-win entry form, you’re one step closer to creating your first campaign. Reserve Your Sweepkey now to get started.

How Text-to-Win Turns a Participant Into a Customer

How Text-to-Win Turns a Participant Into a Customer

You’ve managed to get subscribers to participate in your text-to-win campaign. That’s great.

They’re now waiting to hear if they’ve won, but how do you keep them engaged–and coming back–after that?

Here are a few things you can do so your text-to-win turns participants into customers.

Add a Secondary Opt-in Message

If you want to start converting participants into customers as soon as possible, the best thing to do is add a secondary opt-in message with an instant offer right after the participant signs up for your campaign.

Why not entice them into trying your product right away? There’s no rule that says you have to wait until the sweep is over. And as long as you preserve the “no purchase necessary to enter” rule, you’re fine.

This isn’t used enough in our opinion and can lead to some sales while the sweepstakes is running.

“Thank You for Participating”

If you feel an immediate offer is too soon, then consider sending a “thank you for participating” message to all those who didn’t win after the sweep ends.

You should include an offer with this message as well. This is a more polite version of the upsell that all participants will appreciate and could lead to sales.

Include a Trackable CTA

If you send an offer to participants, don’t forget to use a call-to-action or CTA with a specific website address or code you can track. Something like…

“Get a $4 rebate on your next purchase with our thanks for participating! Visit [link] by 3/30 for more information on how to redeem. See you soon!”

This kind of message increases engagement and conversions and will let you measure results.

Get the Timing Right

Getting a sale from a text-to-win participant means you’ll need to act quickly. The instant someone enters is likely to be their highest point of engagement with your campaign. They might expect another message (with the hope that they win), but if your sweep lasts a month or more, they’re more likely to forget they’ve entered.

Consider also whether or not most of your entrants are familiar with your brand. If they haven’t been exposed to it before, they’d be considered “cold” traffic or leads and would respond better to an early message. If they’re somewhat familiar with your brand, they’re “warm” and may respond to an offer after the sweep.

Don’t delay too much though or you may lose an otherwise guaranteed sale.

Personalize and Humanize Your Messages

Above all else, keep in mind that your subscribers don’t want to interact with a company that does nothing but deliver sales messages.  Keep a friendly tone as well.

Use your follow-up messages to brand your company as a business that’s easy to work with, offers products and services that are personalized to their needs, and responds quickly.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

How Do You Know If Your Text-to-Win Was Successful?

 

Setting Goals for a Text-to-Win Sweepstakes

What does a successful text-to-win campaign look like? Even the biggest brands sometimes have trouble defining what a successful text-to-win campaign actually is.

This is because every campaign is different and the numbers that ultimately mean that a campaign was successful are different for every client.

However, there are some campaign metrics that you should pay close attention to if you want your text-to-win campaign to meet the goals that you’ve set. Here are a few ways to help you measure the success of your text-to-win campaign.

Total Participants

Your first goal for your text-to-win campaign should be to set the number of total participants for your campaign that you would like to attract. If you’re not quite sure how many participants your campaign should attract in order for you to consider your text-to-win campaign as a success, that’s okay.

In fact, almost all of our clients don’t have exact numbers in mind when we ask them how many total participants would be ideal. However, it is important that you come up with a ballpark figure for the number of total participants you would like to attract.

Redemption Rate

A high redemption rate for your text-to-win campaign means that the prizes that you selected for your campaign are highly relevant to your audience. In addition, it also means that that you were able to engage your text-to-win campaign participants.

Opt-Out Rate

The opt-out rate allows you to see how people react to your SMS marketing efforts once the text-to-win promotion has ended. If you’ve found there are a significant number of opt-outs following the announcement of the prize winners, you probably did not provide enough value to your subscribers.

However, a low opt-out rate signals that you’re able to keep your subscribers engaged, which means that you’ll have even more opportunities to market your products or services to them in the future.

When you combine these three metrics, you’ll have a clear view into the success (or failure) of your text-to-win campaign. If you want to guarantee the best results, you should also make sure to follow these text-to-win best practices as you plan out your campaign.

When you define your goals for your text-to-win campaign while also making a clear plan to achieve them, success is nearly guaranteed!

It’s so easy to start a text-to-win campaign with Sweeppea. Take the first step and Reserve Your Sweepkey now.

How Breweries Can Sell More Beer and Get Fans Engaged with Text-to-Win

Breweries Can Sell More Beer and Get Fans Engaged with Text-to-Win - sweeppea.com

Text-to-win is delivering some big returns for all brands and industries, so it’s no surprise that beer wholesalers and breweries are looking to get in on the action!

In fact, it is one of the best ways to build your brand with a targeted audience that is already excited about your products.

Here are a few clever ways to help breweries or wholesalers sell more beer while also getting fans engaged with text-to-win.

Pitch the Program to Retailers

Retailers are always looking for ways to promote products in-store and engage customers with fun and exciting promotions. Retailers can use your text-to-win to place new displays, ads in shoppers and more importantly, make an order.

Do a Text-to-Win During a Live Event

Ask fans to interact with your text-to-win campaign while they’re attending a live event, such as a sports game or concert. You can ask them to opt-in to your campaign for a chance to win free swag, backstage passes or food!

Send Winners on a Brewery Tour

Old Bust Head Brewing Company is a local brewery specializing in Virginia craft beer. They recently held the “International Gold Cup Races” Sweepstakes in order to offer a North Rail Car Pass to the International Gold Cup Races to the winner.

However, a second prize that breweries might want to duplicate is that they also gave away a tour and tasting at the Old Bust Head Brewing Company Taproom.

By allowing people to enjoy an experience at their brewery, Old Bust Head was able to get their mobile subscribers excited about their brand and interested in visiting the brewery itself.

Give Away Complementary Products

Customers love free stuff! If you want to increase engagement, do a giveaway. Offering a chance to win a trip to a music or sports event, is a great way to attract the attention of your fans.

You can offer a chance to win tickets, or give away items that are related to your beer products, such as the “SATURDAY DOWN SOUTH” GEAR sweepstakes that Bud Light recently held.

Bud Light Down South Text-to-Win

With branded merchandise, you can keep your beer company in the minds of your customers and also get more business through word of mouth advertising.

Keep the Updates Coming

Once you’ve got your mobile customers from your text-to-win campaign, you can also boost your sales later on by sending messages to both winners and non-winners.

Sending news about new brands or beer varieties can bring in more sales from customers who already love your products.

In this way, you can keep your fans engaged, build more recognition and loyalty for your brand, while increasing your sales.

It’s easy to start a new text-to-win campaign! To get started, see features and pricing.