How to Run a Weekly or Monthly Text Sweepstakes

Your text sweepstakes doesn’t have to be a one-time campaign. In fact, running it weekly or monthly can keep up the excitement and momentum longer.

Follow these guidelines for maximum results…

Draw Winners Consistently & Automatically

It’s important to set up your text sweepstakes so a random winner is drawn at the right time. Also, by announcing winners weekly or monthly, you’ll keep your fans’ attention as high as possible. Don’t forget to follow up with the winners to send prizes as well. 

Don’t worry about digging through all of the entries to select winner(s). Sweeppea has a built-in random winner picker that can be scheduled to handle that for you.

Keep Up Your Promotions

Keep marketing the sweep weekly so that the number of entries don’t drop off. Schedule social media posts, print advertisements and other promotions on an ongoing basis. Announcing the winners publicly and on social media will help promote it and drive more signups as well.

Keep Interest High on the Prize 

You don’t want to run the same campaign for a year and have fans start tuning you out. Choose a prize that will keep their attention (free product for a year, for example) or change the prize once in a while to keep subscribers interested over the long term. If you do change the prize, make it a highly desired prize and be sure it include it in your official rules.

Update Your Official Rules

If your text sweepstakes is recurring, your rules needs to be adjusted to include this fact. Make sure your official rules reflect the weekly or monthly aspect. Also, your total prize value for the entire campaign (whether it’s 12 months or 4 weeks) shouldn’t go over $5,000 or you’ll have to register and bond the sweep in New York and Florida as required by law.

Be Consistent

Above all, the most important thing is to manage the winner drawing consistently. When your subscribers expect to hear from you at a certain time each week or each month, don’t let them down by being late. A loyal group of subscribers is more likely to share your text sweepstakes with their friends and participate regularly.

Setting up a weekly or monthly text sweepstakes is easy with Sweeppea! To get started now, see features and pricing.

How Text to Win Can Rev Up Movie Promotions

As we enter the summer movie season, now is a good time to take a look at how a text to win can rev up movie promotions…

Here are some tips on how to use a movie promotion text sweepstakes to get more people to see your movie.

Give Away Prizes Related to the Movie

One of the most exciting aspects of a new movie premiere is the unique promotions that come along with it. If you really want to attract attention, you should give away prizes with your movie promotion text to win that are directly related to the movie.

Prizes can include a trip to the movie premiere, a vacation inspired by the story line in the movie, tickets to see the movie in a local theater, or new toys or tech gadgets featured in the movie. All of these prizes are designed to keep the movie as the main focus of the promotion.

Prizes that are also closely related to your movie are also more likely to attract participants to your text to win that are genuinely interested in the movie. That means that even if they don’t win first prize in your text sweeps, you can expect that they will still go to see the movie.

You can also give your subscribers an extra nudge by using the text sweep to notify them that you are offering a prize that they can only get at the movie theater after redeeming their tickets.

Add Your Text Sweep to Your Ads

The best part about using a text to win to promote your movie is that you won’t need to create separate advertisements just for the text sweep. In fact, the “text to enter” call-to-action can piggyback on any other type of promotional campaigns – billboards, posters, TV ads, radio, and even in trailer clips online.

Joint Promotions With Your Partners

Movie production companies frequently partner with other businesses in ad campaigns featuring the movie. If you want to increase the reach of your text to win, you can feature your text sweep call-to-action in the advertising promotions that you do with your partners as well.

Partnerships are a great way to tap into new audiences. It only makes sense to make the most of the relationships that you have already established with your partners by promoting your text to win.

Ready to get movie fans excited about your new movie? To get started now, see features and pricing.

How to Run an Instant Win Text Sweepstakes for More Excitement

Text to Win and Instant Win Sweepstakes and Contests

Do you want to give away awesome prizes to your customers right now?

Running an instant win text sweepstakes is a great way to drum up excitement for your brand. Instead of forcing your subscribers to wait weeks to find out if they’ve won, an instant win text sweepstakes delivers the immediate gratification that your subscribers will love.

So how do you get an instant win text sweeps going for your business? Here are the steps to follow.

Set Up Your Campaign

Setting up an instant win text sweepstakes can be done quickly with Sweeppea. Just follow these simple steps:

  • Get your own branded Sweepskey
  • Set up your entry form using the Online Entry Form Wizard
  • Create your official rules by uploading your own or using our Official Rules Wizard

And then you’re ready to go with our platform. After your campaign is in progress, you can use our campaign data reports to track the success of your sweep. With text marketing compliance and tight security baked in, our instant win text sweeps platform is the most powerful way to launch your campaign.

Selecting the Winner(s)

Next it’s time to choose the winners. With our platform, you can auto-pick instant winners based on number of entries (every 100 entries) or schedule a date and time to randomly draw one instant winner. The auto-pick solution will save you time if you have to pick multiple winners for different prizes.

If you’re offering one big grand prize, scheduling a date to choose an instant winner makes for a hands-off solution so that you don’t have to manually select a winner on your own.

However, you can also use a combination of both methods for selecting winners if you’re offering both smaller prizes and a grand prize for your instant-win sweep. bd’s Mongolian Grill used this strategy when they ran an instant win text sweep through Sweeppea to mark their 25th anniversary.

The company offered a grand prize trip to the Caribbean for a single instant winner while offering 2nd through 5th place prizes, as well as, daily instant-win prizes.

As a bonus hint for setting up a successful instant win text sweepstakes, make sure that you have plenty of prizes available. When your subscribers believe that they have a fair chance of winning because there are many prizes available, they’ll be more likely to sign up.

Ready to attract new loyal fans to your brand? To get started now, see features and pricing.

Promoting a Concert or Music Festival? Promotional Ideas for Mobile

Concerts and music festivals need to be heavily promoted in order to be successful. While social media campaigns are a given, you can also promote your event with a text to win. You can use a text to win to not only attract more people to your event, but also to offer prizes and add to the experience for attendees.

The most important reason to consider it is because text bridges the gap between traditional media and mobile. If you’re not sure where to start, here are a few ideas on how to use text to win to promote a concert or music festival.

1. Run a text to win and offer prizes.

Fans are already excited about seeing their favorite acts perform. You can really take the experience over the top by offering prizes that help them get even closer to their favorite performers. With a text to win, you could offer a chance to win VIP seats (as this comedian did), meet the band, go to a side event at the festival, get t-shirts or a basket of free items from the venue or performers.

2. Create a database of mobile numbers to send messages.

Marketing to festival attendees shouldn’t end once you get them to buy tickets. In fact, once you build a database of mobile numbers, you can send to them messages before, during or after the event. (See this post about the value of your text subscriber list.) By texting them during your event, you can measure engagement and keep things exciting by offering access to special venue features that only your mobile subscribers will know about.

3. Share links to exclusive content, such as video or audio downloads.

Want to drum up more shares and excitement? This is how you do it. By texting links to content before or after the event, you can give your event attendees something exciting to share with their friends, especially if it’s exclusive content. Once subscribers enter your text sweep, they will get any other texts you send leading up to the event. Just make sure you let them know they might receive other offers or exclusives when they sign up.

4. Alert them of future concerts or events later.

Let your subscribers know when their favorite acts are performing again.  They’ve already shown they’re interested by subscribing, right? Alert them of other upcoming events to leverage your marketing even further.

5. Ask them to download a venue or music app, if one is available.

Want to get more exposure for your music app? Just ask subscribers to sign up for it after they opt in to your text to win campaign. Or instead of having them look for your app, just tell them to “Text APP to 65047 to receive a download link” and capture their mobile number for future text (SMS) marketing efforts.

To get started with your own text to win, see features and pricing.

How to Increase ROI for Your Mobile Sweepstakes

An SMS sweepstakes is an effective promotion for your business to help you generate more leads, increase sales, and promote your brand. However, simply running a mobile sweepstakes won’t generate the results that you’re looking for unless you actively promote it to the right audience.

Here are some tips on how to increase ROI for your mobile sweepstakes.

Marketing

Marketing can drive some serious traffic to your sweepstakes. Here are a few ideas that we’ve seen deliver real value for our clients:

  • Sweepstakes directories. Get your sweepstakes listed with sites like AnyLuckyDay, Online Sweepstakes, Sweepstakes Advantage, and Slickdeals Contests & Sweepstakes.
  • Blogging. Create a blog post about your SMS sweepstakes and share it via social media.
  • Email marketing. Mention your promotion in all of your email newsletter updates.
  • Viral video. Create a short clever or funny video to promote your SMS sweepstakes and upload it to YouTube.

Online Advertising

Advertise your mobile sweepstakes with social ads. You can also run paid display advertising with Google AdWords to increase brand awareness. Some businesses have also found in-app advertising to be highly effective since you can tap into users that are already on their phones.

Print Advertising

For brick and mortar stores, print advertising for your mobile sweepstakes will allow you to attract the attention of shoppers that are already browsing your store. An end cap display offers a prominent and highly effective way to feature your promotion. You can also create messages to include with your product packaging.

PR

Press releases are a great way to advertise your mobile sweepstakes. Since Google changed its algorithm to include press releases in the news section of the search engine results, press releases now rank higher than ever.

When you write a press release to promote your mobile sweepstakes, make sure to include all of the details, such as the dates of your promotion, the available prizes, and eligibility factors to ensure that your press release is highly targeted to the audience of entrants that you’d like to attract.

Partnerships

A mobile sweepstakes also offers a great opportunity for you to partner with other brands. You can team up with another company to deliver a better prize that your company can offer on its own. In addition, a partnership also helps you to tap into your partner company’s audience, increasing the number of entrants for your mobile sweepstakes.

Ready to get started with your own text-to-win? See features and pricing.