Seagram’s Vodka Celebrate Summer Text to Win Sweepstakes

Seagram's Summer Text to Win - Sweeppea

Seagram’s Vodka partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the brand. Seagram’s Vodka increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps or special displays.

These end caps and displays gain attention and boost sales, while the text to win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers

Results:

  • Hundreds of participants entered
  • Case orders increased

Prize: Four (4) Grand Prize winners will receive a $250 Visa Gift Card that they may use for the all the fixings to throw the ultimate Summer BBQ. Approximate Retail Value (“ARV”) $250. Total Prize Pool value is $1,000

To get started with your own text to win, see our features and pricing.

How the Wonderland Play Used Text to Win in Theater Marketing

How Wonderland used text to win as a theater marketing idea.

Wonderland Alice’s Rock and Roll Adventure entices fans to stumble down the rabbit hole into a musical adventure. And the promoters tapped Sweeppea for a magical text to win to build excitement and buzz for the play.

As a theater marketing idea, text to wins are well suited for shows, concerts, plays, theater productions like Wonderlandand and other entertainment shows. Its mobile nature makes it easy for audience members to enter while at the show or before. It’s also convenient for the sweepstakes sponsor as they don’t have to worry about paper forms or creating mini websites.

Sweepstakes promotion can also easily piggy back on any existing campaigns in print, video, social media or other channels. Just entice fans to send a text to enter and Sweeppea’s text to win platform takes care of the rest. It can even auto respond with texts asking fans to click a link to the show’s website  and can also choose random winners when the time comes.

With text to win, show fans can continue their magical journey on on mobile before and after the show.

Objective:

  • To promote the show while on tour
  • To build excitement and awareness for this new production
  • To gain a database of participants to re-market their offers via text and email

Promotional Channels:

  • Mentions and spots on WUSA-9 TV
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Five winners each received 2 tickets to see Wonderland

Want to include text to win in your own theater marketing? See our features and contact us.

WUSA 9 and Hersheypark Text to Win Sweepstakes

Hershey Park Text To Win

When Hersheypark, a family theme park in Hershey, Pennsylvania, wanted to build excitement and increase ticket sales, they used Sweeppea’s text to win sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Herseypark offered a chance to win tickets by simply texting the word HERSHEY to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.

Objective:

• To promote and build excitement around the park and its new attractions
• To increase ticket sales
• To gain a database of participants to re-market their offers via text and email

Promotional Channels:

• Mentions and spots on WUSA-9 TV
• Social Media promotion
• Local billboard advertising

Outcome:

• Hundreds of participants entered.
• Hundreds of new emails were collected.

Prize: Five (5) Winners will each receive Four (4) tickets to Hersheypark.

Want to get started with your own text-to-win? See our features and pricing.

Citi Open Tennis Tournament Taps Text to Win Platform for Sweepstakes

Citi Open Uses Text to Win Platform for it's Tennis Tournament Sweepstakes

The Citi Open is a professional tennis tournament held every year in Washington, DC. Last year Citi leveraged Sweeppea’s text to win platform to run its sweepstakes.

Citi and its marketing partners wanted an easy and on-the-go way for participants to enter and stay informed via text message. To enter, participants just needed to text the word CITI to 65047 for a chance to win tickets. The team behind the event was happy with results.

Objective:

  • To promote the event.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotions Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Two (2) winners received tickets to the tournament.

Want to use mobile marketing at your own event? Check out our features and pricing.

Text Sweepstakes for the Mayweather vs. McGregor Boxing Match

Text sweepstakes for boxing match, Conor v. McGregor

Budweiser wanted to give fans a chance to win the Ultimate Viewing Experience for the Floyd Mayweather, Jr. vs. Conor McGregor match. Budweiser’s agency, Cardenas Marketing Network, used Sweeppea’s text sweepstakes platform to create and manage the text to win sweepstakes for the campaign. To enter, participants sent a text with the word BOXING to the number 65047.

Objective:

  • To increase sales from retailer by tying a promotion for the beer
  • To secure higher visibility floor space at the retailers

Promotional Channels:

  • In-Store POS posters

Outcome:

  • Hundreds of participants entered

Agency:  Cardenas Marketing Network

Prize(s): Pay-per-view viewing passes for the fight, a Budweiser branded grill and Budweiser merchandise.

Ready to run your own text sweepstakes? Get started by seeing our features and pricing.