WUSA 9 and Brad Paisley Pair Up for Text-To-Win Sweepstakes

Concert Tour Uses Text to Win Promotion to Give Away Tickets

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.

This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five winners each received two (2) tickets to see Brad Paisley in concert

To get started with your own text-to-win, see our features and pricing.

Concert Promotion Uses Text to Win to Give Away Sam Hunt Show Tickets

Text to Win Concert Promotion for Sam Hunt

In another concert promotion, American singer and songwriter Sam Hunt and his “15 in a 30” tour used Sweeppea’s text to win platform to allow fans to win tickets. This was part of a partnership with WUSA 9 TV station, which also aired commercials for the show. All fans had to do to enter was text the word HUNT to the number 65047 for a chance to win.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) Winners will each receive Two (2) tickets to see the show.

To get started with your own text-to-win, see our features and pricing.

Text Sweepstakes for the Win in Concert Marketing

Text sweepstakes for the win in concert marketing

Matchbox Twenty and the Counting Crows are touring together to sing to their longtime fans around the country. And one of the ways their building excitement during the tour is by running text sweepstakes with ticket giveaways.

Sweeppea’s text to win platform made it easy with the last sweepstakes for the show at the Jiffy Lube Live amphitheater in DC. All fans had to do to enter was text the word MTCC to the number 65047 for a chance to win.

Concert marketers self-managed the promotion, used our winner picker tool to automatically draw winners for the text to win and ran a successful campaign overall.

Objective:

  • To promote the tour leading up to the show date
  • To build excitement and awareness
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Five winners each received two (2) tickets to see the show.

Want to start your own text to win? See our features and pricing.

John Mayer’s Concert Tour Target Fans with Text to Win Application

John Mayer's Concert Tour Uses Text to Win Application

Grammy Award winning singer-songwriter, guitarist, and producer John Mayer leveraged Sweeppea’s text to win application to offer a chance to win tickets to “The Search for Everything” show.

Sweeppea’s Text to win made it easy for fans to enter the sweepstakes and for John’s marketing partners to manage the text to win sweepstakes. All fans had to do to enter was text the word JOHN to the number 65047 for a chance to win.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered
  • Hundreds of new emails were collected

Prize: Ten (10) winners each received two (2) tickets to see John Mayer in concert.

To get started with your own text-to-win, see our features and pricing.

Text to Win a FREAKCYCLE from Michael David Winery

Michael David Winery Text to Win Sweepstakes

Michael David Winery partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Freakshow wine brand.

Michael David Winery increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps (see pic.) and special displays (see pic.). These end caps and displays gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.

Michael David Winery Text to Win Promotion Display - sweeppea
Michael David Winery Text to Win Promotion In Store Display
Michael David Winery Text to Win End Cap Display - sweeppea
Michael David Winery Text to Win Promotion End Cap Displays

Objective:

  • To create a fun and engaging text to win sweepstakes to promote the brand.
  • To gain preferential end-cap shelf space and product positioning with retailers.
  • Increase orders from retailers

Results:

  • Case orders increased

Prize: Five (5) winners a custom made Michael David Winery Freakshow wine “Freakcycle” bicycles.

To get started with your own text to win, see our features and pricing.