Case Study: WUSA 9 Text To Win a Trip to Seven Springs Mountain Resort Sweepstakes

Text _To _Win_Ski_Resort-Sweeppea

WUSA 9, a CBS-affiliated television station in Washington, D.C. partnered with Seven Springs Mountain Resort in Seven Springs, PA to start promoting their winter ski resorts offers. WUSA9’s marketing team used the Sweeppea self-service Text to Win sweepstakes management platform to create and manage this promotion.

In TV ads, participants were shown the amenities of the Seven Springs Mountain Resort and offered a chance to to win a skiing vacation by texting the word SKITRIP to the number 65047.

Seven Springs Mountain Resort Text to Win Sweepstakes summary:

Objective:

  1. To generate awareness for the property
  2. To make it as easy and fast as possible to enter the sweepstakes
  3. To generate a list of leads for sales follow up

 Entry Page for Lead Generation:

Text _To _WIn _Lead_Generation_Resort_Entry_Page

Results:

  • Hundreds of participants entered.
  • The resort received brand awareness at a time when the target audience is planning their winter vacations.
  • Generated a list of prospective customers for sales follow up via call, email and text message.

Prize: One (1) Winner will each received a package of two (2) nights’ lodging and lift tickets for two (2) consecutive days at Seven Springs Mountain Resort located. Average value of package is $1000.

To get started with your own text to win, see our features and pricing.

Case Study: Promoting a Retail Holiday with a Text to Win

Retailer uses text to win on retail holiday to boost awareness

Frozen Food Month might not be a regular holiday in your household, but you may be willing to “celebrate” it with a chance to win a trip to Hawaii! For retailers, these holidays can be a great reason to offer discounts and promotions. And that’s exactly what Smart & Final, a chain of grocery warehouse stores, did recently.

The “Escape the Cold” Sweepstakes ran in 300 stores and offered a chance to win a trip for two to Kauai, Hawaii. It also offered a few ways to enter with entry by text and social media. In all, the retailer got creative and took advantage of a retail holiday to get boost attention and exposure.

  • Objective: Boost awareness and attention before spring
  • Prize: One lucky winner received a trip for two to Kauai, Hawaii
  • Entry  Method:  Text HAWAII to 65047 for a chance to win.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing Smart & Final to build a database of prospective customers for re-marketing.

Increase your brand’s awareness in store with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.

Case Study: Washington Capital’s Text to Win Captures Fan Info and Boosts Ticket Sales

NHL Washington Capitals Text to Win Case Study - sweeppea

The Washington Capitals professional hockey team wanted to increase game participation and collect fan information for re-marketing efforts.

  • Objective: Boost in ticket sales and capture prospective fans information for re-marketing
  • Prize: One lucky winner will receive four tickets + VIP Experience
  • Entry  Method:  Text CAPITALS to 65047 for a chance to win VIP tickets.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing The Capitals to build a database of prospective customers for re-marketing.
    • Participants who did not win were offered tickets for sale.

Increase your events ticket sales with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.

Case Study: Using SMS Sweepstakes for Tourism Marketing

See how a beach destination used SMS sweepstakes for tourism marketing.

Promoting a destination isn’t for the faint of heart. Visitors have many options and are bombarded with beautiful travel photos online. So what’s a tourism marketer to do? Get a bit creative.

This is what the Borough of Seaside Heights, New Jersey did recently when they ran an SMS Sweepstakes. A sweepstakes coupled with other tactics can help a destination get the word out and build excitement.

Known for its miles of sandy beaches and lively boardwalk, Seaside Heights attracts visitors from throughout the Northeast. They were seeing less visitors on rainy days, for obvious reasons, and so wanted to promote free beach passes (or seasonal badges) during the off-season.

They did what we’d recommend for a tourism marketing-related sweepstakes:

  1. Keep it simple and easy to enter (text or SMS is the easiest way to enter a sweepstakes).
  2. Make the most of mobile, which appeals to most Millenials, and post it on social.
  3. Offer a relevant prize. What could be more relevant than free beach badges for a season?

Boost your tourism marketing sweepstakes campaign even further by partnering with influencers.

While Seaside Heights didn’t include influencers in this promotion, it’s a good tactic to boost entries and exposure even further. Influencers with local and regional influence can help get the word out to their audiences. See our post on working with influencers to promote your sweepstakes.

Outcome

Overall, Seaside Heights did well with their campaign, which was promoted on Facebook.

Goals: Boost rainy-day engagement and build their email and text list

Prize: Two Season Beach Badges with approximate retail value (ARV) of $120

They saw more than 500 entries within the first hour!

South Dakota Department of Public Safety Motorcycle Safety Text to Win

South Dakota Department of Public Safety Win a Harley-Davidson Jacket Text to Win

The South Dakota Department of Public Safety wanted to increase motorcycle riding safety awareness and educate motorcycle riders on the value of wearing protective gear. The South Dakota Office of Highway Safety and their advertising agency Lawrence & Schiller, leveraged the Sweeppea Text to Win sweepstakes management platform to create and manage this statewide promotion.

The campaign presented a strong and sobering message: “Beat Death. Don’t Cheat It.” It’s meant to bring home the consequences for not wearing protective safety gear in case of an accident.

To incentivize  participation and  drive the message home, participants entered via text message (SMS) for a chance to win a Harley-Davidson FXRG Riding Jacket.

Department of Public Safety Text to Win Sweepstakes

Objective:

  • To generate motorcycle safety awareness
  • To educate motorcycle riders about the importance of wearing safety gear
  • To make it as easy as possible to enter the sweepstakes

Results:

  • Hundreds of participants entered
  • A cost-effective and fun tactic helped get the message across to the public

Prize: One Harley-Davidson FXRG Riding Jacket. Approximate retail value was $600, with the prize donated by Black Hills Harley-Davidson.

To get started with your own text to win, see our features and pricing.