Case Study: Cricket Wireless Uses Text-to-Win in Effort to Win a Guinness World Record

Cricket Wireless Uses Text Sweepstakes to Promote Guinness World Record Attempt

It’s one thing to attempt to win a Guinness World Record (TM). It’s another to win it. Enter Cricket Wireless with The Tale of Merrier Carrier campaign online. Using text-to-win and social media, Cricket promoted its attempt to win the title for the Longest Non-TV Promotional Advert/Commercial. And it won!

This was a 24-hour livestream on YouTube with celebrity appearances, musical performances, as well as live demos on beauty, decor and more. It was a very creative way to gain attention online, with several channels used for promotion, including a text-to-win with prizes. See their media room for information.

Objective: Create a sweepstakes to help build excitement for their attempt at a Guinness World Record.

Result: This helped them build momentum and gain a mobile database of fans leading up to the day they set the World Record!

We can’t guarantee a world record with your text-to-win, but we promise it’ll be the easiest campaign you’ve run!

Reserve Your Sweepkey to start your own campaign today.

Case Study: S. Rosen’s Consumer Product Company Offers Hockey Tickets in Text Sweepstakes

Consumer product company uses text sweepstakes to get endcap space, offer sports tickets as prize.

Consumer product brands like S. Rosen’s Baking Company often use promotions to not only promote their brands, but to also get special display space in store. In this case, their text-to-win offered a fun prize for customers (tickets to a pro hockey league game) and more attention with endcap space. As a business or a customer, what’s not to love?

Oh and did we mention our new Official Rules Wizard makes it easier to create rules? It’s one of our text-to-win’s features  they loved most.

Objective:

  • To create a fun and engaging text sweepstakes to promote the brand and its bread products.
  • To gain preferential end-cap shelf space and product positioning at Jewel-Osco Supermarket and other retailers.

Results: Hundreds of participants entered.

Prize: Two prizes: Two tickets to an NHL hockey game in Chicago or a catered viewing party for up to 12 people with a professional hockey swag bag.

Client said: “We chose Sweeppea because we liked the Official Rules wizard feature.”

Start your own text-to-win by reserving your Sweepkey.

The Best Place to Include Your Text-To-Win Call to Action? Right On Your Product

milagros-liquor-text-to-win

While there are a variety of ways to promote your text-to-win, there’s one in particular that consumer product manufacturers may overlook – the product itself.  

This is a technique our client, William Grant, recently used to promote their Ohana Sweep. They created a card to slip on wine bottles:

william-grant-ohana

By using this method, they were able to incorporate the promotion without having to make changes to their existing product packaging.

In fact, this is a highly effective approach to promoting your sweepstakes and has many benefits.

Here are a few benefits to promoting your text-to-win right on your product:

You don’t have to change the packaging

You really don’t have to change the packaging for your product to include the call to action. Using a label, like William Grant did, or a sticker as a temporary solution while the sweep is running can be cost-effective.

You can also use the colors and design you already use for your brand and once the sweep is over, you’re quickly back to the regular packaging your customers are used to seeing.

Audience targeting is built-in

Since the text-to-win call to action will be shown only to the people who are most interested in your product, your existing customers, you don’t have to worry about finding an audience for your sweep. In this way, audience targeting is built-in, helping you to conserve your marketing budget for your campaign.

Helps your product stand out from the competition

Just like coupon labels/stickers get extra attention, so do sweepstakes labels. In addition, having a sweepstakes label on your product might even boost sales! Customers love promotions and if they see that there is a special offer on your product, they may be more inclined to buy it.

Customers can enter in-store or at home

With the ease of text-to-win, consumers can enter while they’re in the store or at home. There are essentially no restrictions for when and where they enter, which makes entering your sweep convenient for them.

However, you shouldn’t forget to create official rules and include an abbreviated set of rules on the front or back of your label. This will ensure you’re covered legally, so your sweepstakes doesn’t violate any laws or regulations.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.

Case Study: Lay’s Text-to-Win Flavor All-Stars

Lay's Text-To-Win Sweepstakes

Lay’s Case Study from Sweeppea

A national snack brand has reintroduced three new chip flavors and is giving fans the opportunity to earn rewards with a text-to-win.

  • Objective: To increase product sales and improve market share through modern marketing channels, such as social media and SMS. Frito-Lay is also using the promotion to help increase brand loyalty by nurturing more passionate followers through campaigns that are designed to appeal to customers’ unique snack flavor preferences.
  • Prize: $100 cash awarded in the form of a check payable to each winner.
  • Grand Prize: Lay’s(R) for a Year, which consists of 52 coupons that are each redeemable for one bag of Lay’s(R) brand chips.

Want to market your brand with a text-to-win campaign? Reserve Your Sweepkey now to get started in 10 minutes or less.

Case Study: Bud Light Text-to-Win Ultimate Tailgate Sweepstakes

Bud Light Text-To-Win Sweepstakes

Bud Light Runs Text-to-Win During Football Season

Bud Light beer offered a text-to-win for football fans to win a tailgate package. As a nationally recognized brand, Bud Light doesn’t really need to increase brand awareness.  In this case, it’s affiliating itself with NFL football games and offering something its customers want. What better way to amp up the excitement and stay top of mind during football season?

  • Objective: To increase product sales and remind fans it’s the beer of choice during football season.
  • Prize: A 6’x4′ tailgate trailer with a 30-amp breaker panel, coaxial outlet, 2000 watt portable inverter generator, grill mount, grill with cradle, TV mount, 32″ LED HD TV, portable satellite system with one receiver, 38″ 5.1 soundbar system, 10′ HDMI cable, and one cooler.
  • Results: Thousands of participants entered.

Ready to start a text-to-win campaign for your brand? See Pricing or Features now to get started with your own campaign.

Display for Bud Light's text-to-win