Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Energy Co. captures fan info and boosts engagement with text-to-win.

Case Study from Sweeppea

Washington Gas & Light Energy wanted to collect fan information for re-marketing efforts. Their marketing agency came up with a novel idea for an energy company… why not use a text-to-win sweepstakes during basketball games for the NBA’s Washington Wizards? It would boost in-stadium engagement and allow them to capture the information they needed–a win-win.

  • Objective: Boost in-stadium engagement during Washington Wizards games and capture prospective fans information for WGL Energy’s re-marketing efforts.
  • Prize: Autographed Wizards Memorabilia
  • Results: Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers. Hundreds of participants entered during the game, allowing WGL Energy to build a database of prospective customers for re-marketing.
  • Client said: “Thanks! I think it went really well, and WGL Energy was very pleased. It was so fun watching the results come in and seeing people text! We’re definitely going to want to continue running these campaigns. It was a really wonderful first text-to-win campaign for them!”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

Case Study: CMG Uses $200 Text Giveaway to Gain Housing Leads Among Virginia Tech Students

Text Giveaway for Leasing Co.

Objective: CMG Leasing was interested in lead generation for their college (off-campus) housing. With Sweeppea, their goal was to use a giveaway and qualifying questions on the entry form to get a list of pre-qualified leads for their sales team.

Outcome:

  • Hundreds of participants entered during Orientation Day for new students at Virginia Tech.
  • 28% of participants answered “Looking for a place to live off campus next year? Y/N”  (17% answered Yes.)
  • Hundreds of pre-qualified leads generated with mobile number and emails for follow up.

Prize: $200 cash

Client: “The contest went very well. We are extending it!” Katie Craig –Marketing Director, CMG Leasing

Case Study: Comedian Sebastian Maniscalco Used Text-to-Win to Promote Shows, Award Seat Upgrades

Comedian uses text-to-win to promote his shows, award seat upgrades

Case Study from Sweeppea

Comedian Sebastian Maniscalco uses his humor, Italian-American upbringing and funny facial expressions to cause tears of laughter.

He’s not only funny, he’s also smart and wanted a way to capture fan information to promote his shows and award prizes. The convenience and speed of text worked well during his shows.

  • Objective: Boost fun and engagement, while capturing fan information for marketing efforts. With a Text-to-Win through Sweeppea, Sebastian Maniscalco captured his fan’s mobile numbers and emails. This opened the channel for future event marketing and text message offers post-event.
  • Prize: Seat upgrades at his show.
  • Results: Hundreds of audience members entered during his shows. Sebastian Maniscalco awarded seat upgrades to happy fans and built a database of fans to help him promote future shows.
  • Client said: The sweep went very well!

Find out more about him and watch some funny clips on Sebastian’s website.

Ready to build some excitement at your own show with text-to-win? Reserve Your Sweepkey now to get started on your sweepstakes for event marketing.

Case Study: Link Transit Public Bus System Offers Text-to-Win for 25-Year Anniversary

Public bus system offers text-to-win to riders to mark 25 years of service.

 

What do you do to highlight a 25-year anniversary? With a giveaway to thank your customers of course!

This is exactly what Link Transit, a public bus system in Washington state, did in December 2016. It marked 25 years of service while offering a gift card prize for bus riders.

Objective: To create a fun and engaging text-to-win sweepstakes to thank riders and celebrate 25 years of service.

Prize: $225 Fred Meyer gift card

Results: Hundreds of passengers entered while riding the bus system. The campaign also helped promote Link Transit’s long history of serving the local community.

Case Study: WNBP AM Radio’s Holiday Text-to-Win Shopping Spree was Easy for the Station, Fun for Listeners

Radio station offers holiday text-to-win shopping spree

Radio stations are always raising the bar to keep listeners engaged and entertained, especially during the holidays. And what better way to do this than to tell listeners to send a text for a chance to win a shopping spree?

The ease of use is what made this a winner for WNBP AM Radio. Consider their goals…

Objectives:

  • To thank listeners and spread holiday cheer with a fun and engaging text-to-win sweepstakes.
  • WNBP AM Radio also wanted an automated way of collecting entries that would not clog up their phone lines or require a person to write down the person’s information.

Prize: $1000 in Gift Cards from local merchants.

Results: Hundreds of participants entered.

Client said: “I love how easy Sweeppea is to use.” Pete Falconi, WNBP Manager

Ready to market your own station or brand with a text-to-win? Reserve Your Sweepkey now to get started.