Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Building a strong brand may seem difficult when your company has a limited budget for marketing. Fortunately, the power of text message marketing puts the strategies that big brands use within reach for smaller companies.

Here are several powerful sweepstakes marketing tactics that you can adopt from big brands.

Take it Mobile With Text-to-Win Entry

Allowing participants to enter your sweepstakes with a mobile text-to-win can make a big difference in the number of subscribers. It’s convenient (especially in a retail environment) and fast, which makes it appealing to consumers. Don’t forget to make your sweepstakes available for entry through your website and via social media, as well.

Offer Instant Win Prizes

With today’s technology, instant winners can be drawn automatically with software. For example, you can set an instant win for the 120th entrant (if one instant winner) or for every 25th entry (for multiple instant winners). Instant win prizes create a sense of urgency and excitement and give Millenials the instant gratification they like.

In fact, bd’s Mongolian Grill ran a very successful sweepstakes using this same tactic. They asked fans to visit a location for the secret code to enter their 25th anniversary give away and awarded instant win prizes every day. The result was increased foot traffic at all of their locations.

Offer Experiential Prizes

Unique experiences are memorable, which is why experiential prizes are trending. A DJ-hosted party at the sweepstakes winner’s home or tickets to a summer music festival are examples of experiential prizes.

These prizes can be more effective than product giveaways, because they allow the sweepstakes winner to share the prize with their friends and family, in turn attracting more fans to your brand.

Additionally, experiential prizes are more likely to be shared by winners on social media, which will give your sweep an additional boost.

Vallarta Supermarkets used this tactic when they ran a sweepstakes offering a tailgate party package as the prize. The prize included 60″ HDTV, $300 Vallarta Supermarket Gift Card, a BBQ Grill and a Live DJ.

With the sweep promoted on FM station Power 106 and a focus on the communities they serve, Vallarta Supermarkets generated thousands of participants.

Use Sweepstakes Data in Omnichannel Marketing

When you run a sweepstakes, you can collect various data points from your participants, including phone numbers, email addresses, and more. As you’ve probably noticed, whenever a big brand gets you to sign up for a promotion, they then use this data to send you offers later on other channels.

You can do the same for your company by using sweep data in your omnichannel marketing. This is marketing across several platforms, including web, social and mobile, to appeal  to the interests of those who entered and expressed interest in your brand.

Take your sweepstakes marketing to the next level and build a brand-boosting sweepstakes of your own. Reserve your Sweepkey and set up your campaign in 10 minutes or less.

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes

Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes.

The prize was a Big Game House Party with a live DJ, a high-end BBQ grill, a flat-screen TV and a $300 gift card.

Running their sweep as a text-to-win made it easy to promote it on the radio. The DJs at Power 106 mentioned it on air and through social media. The company also promoted it through their own social channels and with advertising.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Vallarta Supermarkets
  • To boost excitement for the “Big Game” and offer Vallarta Supermarket as THE place for all tailgating needs
  • To share a Vallarta Supermarkets video commercial with all participants
  • To build a database of participants for future marketing offers via text message and email.

Promotional Channels:

  • On-air advertising
  • Targeted digital
  • Social Media ads

Outcome:

  • Thousands of participants entered.
  • Video received a 5% click-thru rate.
  • Thousands of new emails collected.

Prize: The Grand Prize Big Game House Party included a 60” HDTV, $300 Vallarta Supermarket Gift Card, BBQ Grill and a Live DJ.

Reserve Your Sweepkey now to get your own campaign started as well.

Major Winery Offered Trendy Prize in Mobile Sweepstakes

Kendall Jackson Wines Offered Trendy Prize in Mobile Text-to-Win Sweepstakes

This is a good example of offering a prize that’s highly valued by your audience. While the national winery has offered getaways and winery tours before, in this case they offered a Big Green Egg grill as a prize in their mobile sweepstakes.

In case you haven’t heard of them, Big Green Egg grills are trending to the top of the list in premium grills. These are ceramic grills and charcoal smokers that are desired by many in the market the winery wishes to reach. Using them to attract that market makes sense.

Aligning your product with a desired, trending item is a good strategy overall and one used here.

Objective: Boost sales and gain improved retail space from retailers.

Outcome: Hundreds of participants entered and the wine displays with text-to-win sweepstakes received end-cap and preferential space at retailers.

Prize: Big Green Egg Ceramic Grill and Charcoal Smoker

 

Big Green Egg Grills Used as Valued Prize for Mobile Sweepstakes

 

Would you like to market your brand with a mobile sweepstakes? It’s easy to start a new text-to-win campaign! To get started, see features and pricing.

(Images copyrighted to Big Green Egg.)

Maryhill Winery Offers Trip to Wine Country in Text Message Sweepstakes

Maryhill Winery Offers a Trip to Wine Country in Text Message Sweepstake

Maryhill Winery chose a text message sweepstakes to target consumers for its winery and wine club.

Named “Pacific Northwest Winery of the Year”, Maryhill Winery launched a wine club featuring its award-winning varietals and sought to promote the club and its wines using text.

It used a variety of channels to promote this sweep, including television, print and online advertising, social media outreach, event promotion and retail POS.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
  • To increase wine club membership.
  • To gain a database of participants to re-market offers via text message and emails.

Prize: The Grand Prize consists of a trip for two to wine country, including a two-night stay at Inn of the White Salmon, dinner at Henni’s Kitchen & Bar and a VIP tour and tasting at Maryhill Winery.

Results: Hundreds of participants entered in this campaign. They will continue to build their mobile database with others.

bd’s Mongolian Grill Restaurants Drive Foot Traffic with Instant-Win Text Sweepstakes

See how bd's Mongolian Grill Restaurant Uses an Instant Win Text Sweepstakes to Celebrate 25th Anniversary

The campaign run by bd’s Mongolian Grill is a good example of how a restaurant or store can drive foot traffic with a sweepstakes offering instant-win prizes.

How did they do this? By asking fans to visit a location and enter the 25th anniversary giveaway:

“Go to any participating bd’s location for the ‘bd’s 25th Anniversary Family Fun Giveaway’ word of the week. Then text the word of the week to 65047. Get a new word every week to enter! One entry daily. No purchase necessary.”

bd's Mongolian Grill

The many prizes boosted excitement for their fans. They marked their anniversary in a big way by offering not just a grand prize trip to the Caribbean, but also 2nd through 5th place prizes and tons of daily instant-win prizes as well. They chose instant winners each day using our automatic random winner selection feature.

Objective:

  • To promote the restaurant chain’s 25th anniversary with fun prizes in a text sweepstakes.
  • To increase customer visits by announcing a new Sweepkey weekly. Although no purchase is necessary, participants need to get the Sweepkey in store.
  • To build a database of interested consumers for future marketing of coupons and offers via text message and email.

Prize: The Grand Prize is a trip for a family of four to one of three Caribbean Beaches Resorts, including airfare.

Outcome:

  • Over 15,000 participants entered with a variety of instant winners daily
  • The instant win text sweepstakes ran on all 28 stores
  • Over 3% of all restaurant customers entered
  • The most effective ad placement was the table top signs
  • Social media engagement and sharing of the sweepstakes post was high in comparison to other posts

Client says: “We chose Sweeppea because we like the platform. It’s been a pleasure to work with Marcos and his team.”

Want to promote your own restaurant or store with an instant-win text sweepstakes? Reserve Your Sweepkey now to get started.