Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

Backcountry Brewery Appeals to Audience with Text Sweepstakes Prize

We can’t overstate how important it is to offer a sweepstakes prize that aligns with your brand and appeals to your audience. This is exactly what Backcountry Brewery did with its text sweepstakes prize.

This rustic microbrewery in Colorado offers local craft beer and focuses its brand around mountain life. Offering a Connor Wooden Bicycle handcrafted by a local craftsman was a nice touch and helped them earn entries.

Objective:

  • To promote its brewery to the Colorado market with a fun and engaging text-to-win
  • To gain a database of participants to re-market offers via text message and emails
  • To increase its social media fans and email database

Prize: The Grand Prize consisted of one handcrafted Connor Wooden Bicycle.

Outcome: Thousands of participants entered.

Client said: “Sweeppea was super easy to use and no contract was required.”

To get started with your own text-to-win, see features and pricing.

 

The Greatest Show on Earth Offers Tickets with Text-to-Win

The Greatest Show on Earth Offers Tickets with Text-to-Win

The TV audience of WUSA-9 in Washington, DC had a chance to win tickets to Ringling Bros. and Barnum & Bailey Circus recently through a text-to-win sweepstakes hosted on Sweeppea’s platform.

WUSA-9 TV station is offering text-to-win campaigns to its partners and sponsors. They find it easy to promote on air during its programs and adds value for partners who want exposure in the local market.

Objective:

  • To promote the circus show in the Washington, DC, market.
  • To build excitement and awareness for the sponsor’s event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • TV mentions and spots
  • Social Media promotion

Prize: The lucky winner received VIP ticks to the circus.

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected for future marketing.

To get started with your own text-to-win, see features and pricing.

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Hy-Vee Supermarkets appealed to bacon lovers with their prize… free bacon for a year.  They tied their promotion to the Blue Ribbon Bacon Festival, one of the top baconfests in the world. Hy-Vee, a chain with more than 240 stores in the Midwest, ventured into text-to-win and saw success with this promotion.

Objective:

  • To create a fun text-to-win to promote Hy-Vee Supermarkets during an event.
  • To convey to bacon lovers (and grocery shoppers) that Hy-Vee Supermarket is the place for great bacon.
  • To gain a database of participants to re-market offers via text message and emails.

Promotions Channels:

  • In venue advertising
  • Social media promotion

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Hy-Vee vouchers for a 12-month’s supply of bacon

To get started with your own text-to-win, see features and pricing.

Pet Store Pet Supermarket Mobile Contest

How Pet Supermarket uses text-to-win

A highly valued prize? Check.

Easy entry? Check.

Text coupons with high conversion? Again, check.

Pet Supermarket’s text-to-win has all the elements of a successful program and is indeed seeing huge success. Free pet food for a year certainly gets attention and with a new winner drawn every month, the buzz stays high.

Text-to-win signage in pet store chain

By using our text-to-win platform they’ve developed a mobile subscriber list in the thousands. Best of all, they increase their store sales with each text they send after the sweepstakes. They offer exclusive discounts and coupons that have generated a 7% to 12% conversion rate for sales in store.

How Pet Supermarket uses text-to-win

They also announce each month’s winner on Facebook, generating another round of excitement and entries. As their program has proven, text-to-win and text message marketing are cost-effective and efficient and can return high ROI.

Ready to start your own text-to-win?  See our features and pricing to get started.

 

Case Study: 90+ Cellars Gets More Retail Space, Promotes New Wines with Text-to-Win Sweepstakes

Wine & spirits companies gain retail space with text-to-win

Food and beverage companies use sweepstakes not only to help their brands with customers, but also to help their positions in store.

Wine and liquor brands like 90+ Cellars for example, get a competitive edge with this type of campaign. They can ask the store to help them feature the promotion with an endcap or special display. These endcaps and displays boost sales and gain attention, while the text-to-win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote their new wines.
  • To gain preferential end-cap shelf space and product positioning in retailers.

Prize: $100 gift card to Market Basket

Results: Hundreds of participants to start their mobile customer database.

Client said: “The Sweeppea platform worked very well and we would gladly use it again if we have another need for a text-to-win platform.”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.