Case Study: WUSA 9 TV Station Uses Text-to-Win to Run Weekly Sweepstakes

TV Station Uses Text-to-Win for Weekly Sweepstakes

“Washington DC’s Leading Local News” TV station, WUSA-9, wanted to create engaging sweepstakes that worked well on air and could promote their sponsors.

So how did they build excitement while keeping it easy to manage? By using Sweeppea’s text-to-win platform and awarding prizes every week. By running it weekly, they get their audience’s attention with a new prize each week. Plus, it’s a great way to add value for their sponsors.

Promoting it on air is as simple as telling viewers to text a sweepkey to 65047 to enter. (While mentioning that text & data fees apply.) Choosing winners with the automatic random winner picker also makes it easy for the station to run.

Objective:

  • To create and promote weekly text-to-win sweepstakes on behalf of the TV station’s sponsors.
  • To quickly select and notify winners.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • Mentions and spots during the TV news program
  • Social Media promotion

Outcome (differs by sweepstakes):

  • Hundreds of participants enter.
  • Hundreds of new emails are collected for the station and/or its sponsors.

Prize: They differ by sweepstakes, but many are free tickets to events.

To get started with your own text-to-win, see features and pricing.

Maryhill Winery Goes All-In with Text & Mobile Marketing

Maryhill Winery Goes All-In with Text & Mobile Marketing

Maryhill Winery went all-in with mobile marketing this year to promote not only its wines and wine club, but also its concert hall venue. Based in the state of Washington, Maryhill Winery has a full concert schedule planned and adopted text-to-win as one of its top marketing tools for promotion on mobile. These text campaigns are also promoted on social media and in local marketing.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
  • To gain a database of participants to re-market offers via text message and email.

Prize: The Grand Prize was a trip for two to the 2017 Concert Series, including hotel stay and a pre-concert VIP party.

Outcome: Thousands of participants entered.

To get started with your own text-to-win, see features and pricing.

Fun Home Musical Uses Text-to-Win Software for Show Promotion

Fun Home Musical Uses Text-to-Win Software for Show Promotion

Fun Home, the Tony-Award-winning musical wanted to build on the excitement and buzz by offering a chance to win VIP tickets to the show. All participants needed to do is text the word FUN to the number 65047 for a free entry.  It’s another example of how Sweeppea’s text-to-win software is well-suited for sweepstakes during events, shows and performances.

Objective:

  • To promote the show on tour.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five (5) winners each received two (2) tickets to the show.

To get started with your own text-to-win, see features and pricing.

Six Flag America Theme Park Uses Text Sweepstakes for Giveaway

Six Flag America Theme Park Uses Text Sweepstakes for Giveaway

When Six Flags America in Washington, DC wanted to build excitement and increase ticket sales they used Sweeppea’s text sweepstakes platform for the campaign. With the help of their media partner, WUSA-9 TV Station, Six Flags offered a chance to win tickets by simply texting the word SIXFLAGS to the number 65047 to enter. In return, they got a mobile subscriber database and extra exposure on TV and on mobile.

Objective:

  • To promote and build excitement around the park and its new attractions
  • To increase ticket sales
  • To gain a database of participants to re-market their offers via text and email.

Promotional Channels:

  • Mentions and spots on WUSA-9 TV
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) winners each received two (2) tickets to the park.

Want to get started with your own text-to-win? See our features and pricing.

Ragtime Musical Uses Text-to-Win Sweepstakes for Promotion

Ragtime Musical Uses Text-to-Win Sweepstakes for Promotion

Ragtime The Musical wanted to build excitement and buzz for the acclaimed musical by offering a chance to win VIP tickets to the show. Text-to-win sweepstakes are well suited for shows, concerts, theater productions like Ragtime and other entertainment. Its mobile nature makes it easy for audience members to enter while at the show. It’s also convenient for the sweepstakes sponsor as it doesn’t have to worry about paper forms.  Text-to-wins can be promoted on programs, posters and on social media as well.

Objective:

  • To promote the show while on tour.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market offers via text message and emails.

Promotional Channels:

  • TV channel spots
  • Local billboard advertising
  • Social Media promotion

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Five (5) winners each received two (2) tickets to see Ragtime, The Musical.

To get started with your own text-to-win, see our features and pricing.