Jack’s Abby Oktoberfest Text to Win Sweepstakes – Case Study

Jack's Abby Brewery Text to Win Sweepstakes

Jack’s Abbey Brewery was looking for a fun way to promote their world famous Oktoberfest Festival at the Jack’s Abby Beer Hall and award the most loyal fans of the brand with a chance to win an all-expenses paid trip to the brewery in Framingham, MA.


Jack’s Abbey offered one Grand Prize consisting of 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging.

Jack’s Abbey Brewery leveraged Sweeppea’s text to win sweepstakes platform to design and launch a text to win sweepstakes during the month of August.  The sweepstakes was offered to customers at the brewery, at stores and retailer locations.  All the participants had to do to enter was text the word PROST to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Jack's Abby Brewery Text to Win Sweepstakes Entry Page
Jack’s Abby Brewery Text to Win Sweeps Entry Page

The marketing team furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion increased brand awareness for the beer and the festival… and to that we say prost!

Objective:

  • To build awareness the Jack’s Abbey Brewery and events
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS
  • In brewery
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: One (1) Grand Prize – 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging following the event for 09/27/19 or 09/28/19. Four (4) First Prizes – $50 Gift Card to the Jack’s Abby Beer Hall. , Approximate Retail Value (ARV) of all prize(s) combined is $550

To get started with your own text-to-win, see our features and pricing.

AAA Offers Hertz Gold Loyalty Program Text to Win Sweepstakes

Hertz-and-AAA-Text-to-Win-Sweepstakes

Hertz, the car rental company, partnered with the American Automobile Association (Triple A) and Sweeppea to design a text to win sweepstakes to incentivize AAA members to sign up for Hertz’s customer loyalty program. The first 150 members of AAA Colorado to join the Hertz Gold program would win $10 VISA gift card! There’s nothing better than a guaranteed prize just for signing up to a free rewards program.

AAA point-of-sale signs read, “Text GOLD to 65047 to get a $10 VISA gift card with Hertz Gold program sign up.”  Sweeppea provided a fast and easy way for the participants to enter the sweepstakes promotion on-the-go. All the participants’ entry data such as name, email and address were saved in AAA’s account and could be downloaded at any time.

Hertz-and-AAA-Text-to-Win-Sweepstakes-Entry-Form

Hertz and AAA Text to Win mobile ready Entry Form 

Objective:

  • To build awareness for the Hertz Gold loyalty program
  • To reach partner customers and offer value added benefits
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials and flyers
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: The first 150 members of AAA Colorado to join Hertz Gold received a $10 VISA gift card.

To get started with your own text-to-win, see our features and pricing.

Case Study: WUSA 9 Text To Win a Trip to Seven Springs Mountain Resort Sweepstakes

Text _To _Win_Ski_Resort-Sweeppea

WUSA 9, a CBS-affiliated television station in Washington, D.C. partnered with Seven Springs Mountain Resort in Seven Springs, PA to start promoting their winter ski resorts offers. WUSA9’s marketing team used the Sweeppea self-service Text to Win sweepstakes management platform to create and manage this promotion.

In TV ads, participants were shown the amenities of the Seven Springs Mountain Resort and offered a chance to to win a skiing vacation by texting the word SKITRIP to the number 65047.

Seven Springs Mountain Resort Text to Win Sweepstakes summary:

Objective:

  1. To generate awareness for the property
  2. To make it as easy and fast as possible to enter the sweepstakes
  3. To generate a list of leads for sales follow up

 Entry Page for Lead Generation:

Text _To _WIn _Lead_Generation_Resort_Entry_Page

Results:

  • Hundreds of participants entered.
  • The resort received brand awareness at a time when the target audience is planning their winter vacations.
  • Generated a list of prospective customers for sales follow up via call, email and text message.

Prize: One (1) Winner will each received a package of two (2) nights’ lodging and lift tickets for two (2) consecutive days at Seven Springs Mountain Resort located. Average value of package is $1000.

To get started with your own text to win, see our features and pricing.

What is a Sweepkey and Other Text to Win Sweepstakes Lingo

dictionary, text to win glossary, text to win terms, text sweepstakes, sms marketing

If you’re planning to launch a text to win sweepstakes, there are a few things you may need to learn. Fortunately, a short and simple explanation is all that’s needed to help you understand some of the new terms you might come across as you explore the world of SMS marketing.

Here is a quick text to win terms glossary in plain-English to help you understand exactly what that text sweepstakes lingo means.

1. SMS

SMS is short for “Short Message Service.” SMS is the global protocol used for sending and receiving text messages. “SMS message” is also another way of saying “text message.”

2. Keyword or Sweepkey

A Keyword or Sweepkey is the word your entrants will text in order to interact with your text to win campaign. Here at Sweeppea, we refer to Keywords as Sweepkeys. The majority of the time a Sweepkey is used to join a text to win campaign. In this example, “summer” is the sweepey: “Text SUMMER to 65047 for a chance to win a summer getaway!”

However, a user may use also a Sweepkey to interact with your follow-up promotions after they’ve entered your text to win campaign.

3. Short Code

A Short Code is a 5- or 6-digit phone number that users send text messages to in order to join or interact with your SMS marketing campaign. Our short code is 65047.

4. Call to Action

A Call to Action is a sentence that informs users of the Sweepkey and Short Code combination that is required in order to subscribe to or interact with your text to win campaign.

Example: “Text ENTERTOWIN to 65047 to join our text to win sweepstakes.”

In the previous example, ENTERTOWIN is the Sweepkey or Keyword and 65047 is the Short Code.

5. Opt-in or Opt-out

SMS marketing is a “permission-based” activity. This means that every user must give their permission in order for you to send them text messages. A user opts in or subscribes by sending a text message (based on your call to action above). They then get an automatic reply text confirming they’ve entered or subscribed. Once they’ve opted in and see the appropriate disclaimers, you have permission to send them text messages.

When a user wants to stop receiving marketing messages from your company, they can send an Opt-out text to easily unsubscribe or stop receiving. An Opt-out text means the user is withdrawing their permission for you to send them text messages. An industry standard is to use the word “STOP” as to opt out keyword. This means all the user has to do is send a text (or reply to a text from that number) with the word STOP. They will then receive an auto reply confirming they’ve opted out and will no longer receive texts.

Build a better text to win sweepstakes with Sweeppea! To get started now, see features and pricing.

Timing Your Text Message Sweepstakes for Seasonal Promotions

autumn, fall, seasonal, seasonal promotion

Summer is coming to an end and now is the right time to prepare your business for a holiday text message sweepstakes. Here are some tips to help you plan.

Timing is Key

Improving the odds of success for your promotion is all about getting your sweepstakes in front of your audience at the right time. Begin months in advance to plan, promote, and execute a text sweepstakes. Everything should be ready to launch at least two months ahead to give you time.

Customers Shop Early for the Holidays

According to research by the National Retail Federation, roughly 40% of holiday shoppers start shopping before Halloween. When asked why they start so early, 61.9% reported that they did so in order to spread out their spending.

Another 51% of shoppers reported that they do it in order to avoid the stress and crowds that come along with last-minute shopping.

Plan Months in Advance for Holiday Sweeps

With this information in hand, it’s clear that you’ll want to start your text message sweepstakes around the same your customers start shopping.

To get ahead of your competitors and improve the chances that you reach your customers at the right time, you should plan months in advance, with your sweepstakes running during the month leading up to most holidays. For the Christmas holiday however, we recommend you start as early as September.

Remember, you want to make an impact during peak shopping periods before the actual holiday.

Also Read: Planning for Next Year? Ideas for Your Text to Win Sweepstakes

Use the Extra Time to Promote Your Sweepstakes

Starting early means you’ll also have extra time to promote it. Take full advantage of the time leading up to your text sweepstakes to ensure that your customers know it’s coming.

Be Consistent & Agile

Above all, be consistent. Whether or not your text message sweepstakes changes significantly from year to year, if your customers expect a seasonal promotion from you, make sure you deliver it on time.

Also, review results both during and after the promotion. While you can’t change the sweepstakes mid-stream, you CAN increase marketing or digital advertising to get the results you need.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.