Win a UVGO Tailgating Cooler Text to Win Sweepstakes – Case Study

Win a UVGO Tailgating Cooler Text to Win Sweepstakes
POS Case Card

Phillips Distilling, one of America’s most innovative distilled spirits companies, makers of the colorful and flavorful UV brand vodkas was launching a new ready-to-drink vodka cocktail named UVGO.

According to The Atlantic’s article “Canned Cocktails Give Millennials What They’ve Always Desired” sales for pre-mixed cocktails have climbed more than 40 percent in the past year and Phillips Distilling’s new UVGO drink is ready to capitalize of this trend.

The new pre-mixed canned vodka beverage was looking for a way increase market awareness and reach a Millennial target audience interested in outdoor, tailgate, camping and backyard parties.

Phillips Distilling hired Leveret Marketing to help create a national sweepstakes campaign that would appeal to the target audience. Leveret choose to entice the audience by offering the perfect companion to the UVGO product – a high-quality Grizzly cooler.

 

UVGO Tailgating Cooler Text to Win
Prize: UVGO Tailgating Cooler

To increase participation, Leveret choose a text to win style sweepstakes to capture fans on-the-go, at stores, bars and retailers.  All the participants had to do to enter was text the word UVGO  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

UVGO furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes - Life

Objective:

  • To build awareness for the new UVGO ready-to-drink cocktail
  • To engage on-the-go customers
  • To gain a database of participants to re-market offers via email.

Promotional Channels:

  • In-store materials at POS
  • Live events
  • Social Media promotion

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, age, mobile, and email was gained.

Prize: Seven (7) winners received a Tailgate Party Kit of UVGO-Branded merchandise including Two (2) Baseball Caps, Six (6) Can Coozies, Two (2) Foam Footballs, Six (6) lip balms. Approximate Retail Value (ARV) of all prize(s) combined is $1400, or $200 each.

To get started with your own text-to-win, see our features and pricing.

Armour Meatballs Commissary Stores Text to Win Sweepstakes – Case Study

Armour Meatballs Text to Win Sweepstakes - Sweeppea

Armour & Company meats was looking to promote their frozen meatballs at commissary stores in US military installations. Amour’s shopper marketing agency the Branch 5 Marketing Collective leveraged Sweeppea’s text to win sweepstakes platform to create a point-of-sale promotion to incentivize the purchase of a second bag by offering customers a chance to win a $50 commissary gift card.

Branch 5 Marketing executed a text to win style sweepstakes to capture customers on-the-go while shopping at commissary stores. To enter the sweepstakes, all the participant had to do was text the word MEATBALLS to the number 65047 to upload the purchase receipt and submit the entry form.

Armour & Company offered $50.00 commissary gift cards to 25 winners and Branch 5 Marketing designed freezer door clings and in-freezer hangers that said “BUY (2) ARMOUR® MEATBALLS from your Commissary in one transaction, take a photo and upload your receipt and be entered for a chance to win a $50 Commissary Gift Card & get a COUPON for your next visit! 25 WINNERS will be announced. Text “MEATBALLS to 65047 to enter.

As an additional post-entry incentive, Armour offered a $.30 instant coupon to all participants that entered, helping secure repeat purchases of the product.

Armour Meatballs Text to Win Sweepstakes Thank You Page Coupon
Thank You Page Coupon

 

Armour Meatballs Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

 

Armour Meatballs Text to Win Sweepstakes Freezer POS ads- sweeppea
Freezer POS ads

Objective:

  • To build awareness for Armour® Meatballs
  • To increase commissary stores sales of the product
  • To incentive repeat purchase by providing a saving coupon to all participants
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Sales number were not disclosed
  • A database of customers with name, mobile, military installation and email was gained.
  • Coupon redemptions were not disclosed

Prize(s): Twenty-five (25) Grand Prizes – One (1) $50.00 Commissary Gift Card per winner; Approximate Retail Value (ARV) of all prize(s) combined is $1,250.00.

To get started with your own text-to-win, see our features and pricing.

Jack’s Abby Oktoberfest Text to Win Sweepstakes – Case Study

Jack's Abby Brewery Text to Win Sweepstakes

Jack’s Abbey Brewery was looking for a fun way to promote their world famous Oktoberfest Festival at the Jack’s Abby Beer Hall and award the most loyal fans of the brand with a chance to win an all-expenses paid trip to the brewery in Framingham, MA.


Jack’s Abbey offered one Grand Prize consisting of 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging.

Jack’s Abbey Brewery leveraged Sweeppea’s text to win sweepstakes platform to design and launch a text to win sweepstakes during the month of August.  The sweepstakes was offered to customers at the brewery, at stores and retailer locations.  All the participants had to do to enter was text the word PROST to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Jack's Abby Brewery Text to Win Sweepstakes Entry Page
Jack’s Abby Brewery Text to Win Sweeps Entry Page

The marketing team furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion increased brand awareness for the beer and the festival… and to that we say prost!

Objective:

  • To build awareness the Jack’s Abbey Brewery and events
  • To engage die-hard fans
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS
  • In brewery
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: One (1) Grand Prize – 2 VIP tickets to the Jack’s Abby Octoberfest, a $100 Gift card to the Jack’s Abby Beer Hall, and 1 double room for overnight lodging following the event for 09/27/19 or 09/28/19. Four (4) First Prizes – $50 Gift Card to the Jack’s Abby Beer Hall. , Approximate Retail Value (ARV) of all prize(s) combined is $550

To get started with your own text-to-win, see our features and pricing.

AAA Offers Hertz Gold Loyalty Program Text to Win Sweepstakes

Hertz-and-AAA-Text-to-Win-Sweepstakes

Hertz, the car rental company, partnered with the American Automobile Association (Triple A) and Sweeppea to design a text to win sweepstakes to incentivize AAA members to sign up for Hertz’s customer loyalty program. The first 150 members of AAA Colorado to join the Hertz Gold program would win $10 VISA gift card! There’s nothing better than a guaranteed prize just for signing up to a free rewards program.

AAA point-of-sale signs read, “Text GOLD to 65047 to get a $10 VISA gift card with Hertz Gold program sign up.”  Sweeppea provided a fast and easy way for the participants to enter the sweepstakes promotion on-the-go. All the participants’ entry data such as name, email and address were saved in AAA’s account and could be downloaded at any time.

Hertz-and-AAA-Text-to-Win-Sweepstakes-Entry-Form

Hertz and AAA Text to Win mobile ready Entry Form 

Objective:

  • To build awareness for the Hertz Gold loyalty program
  • To reach partner customers and offer value added benefits
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials and flyers
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: The first 150 members of AAA Colorado to join Hertz Gold received a $10 VISA gift card.

To get started with your own text-to-win, see our features and pricing.

Case Study: WUSA 9 Text To Win a Trip to Seven Springs Mountain Resort Sweepstakes

Text _To _Win_Ski_Resort-Sweeppea

WUSA 9, a CBS-affiliated television station in Washington, D.C. partnered with Seven Springs Mountain Resort in Seven Springs, PA to start promoting their winter ski resorts offers. WUSA9’s marketing team used the Sweeppea self-service Text to Win sweepstakes management platform to create and manage this promotion.

In TV ads, participants were shown the amenities of the Seven Springs Mountain Resort and offered a chance to to win a skiing vacation by texting the word SKITRIP to the number 65047.

Seven Springs Mountain Resort Text to Win Sweepstakes summary:

Objective:

  1. To generate awareness for the property
  2. To make it as easy and fast as possible to enter the sweepstakes
  3. To generate a list of leads for sales follow up

 Entry Page for Lead Generation:

Text _To _WIn _Lead_Generation_Resort_Entry_Page

Results:

  • Hundreds of participants entered.
  • The resort received brand awareness at a time when the target audience is planning their winter vacations.
  • Generated a list of prospective customers for sales follow up via call, email and text message.

Prize: One (1) Winner will each received a package of two (2) nights’ lodging and lift tickets for two (2) consecutive days at Seven Springs Mountain Resort located. Average value of package is $1000.

To get started with your own text to win, see our features and pricing.