Why SMS Marketing Is the Key to Reaching Millennials

There are 77 million Millennials in the US today and half of them use their mobile phone to research products and services. If you want to reach them, your best bet is mobile.

Millennials make up one of the largest segments of the population in the U.S. at 77 million. And roughly 85% of them own smartphones, according to Nielsen. So how do you reach them? Text and SMS marketing.

Here are some reasons why text message marketing is the key to reaching Millennials (ages 18-34).

Millennials Prefer Texting

If you want to reach Millennials via smartphone, using text message marketing is the best way to do so. Text messaging is the most dominant form of smartphone communication for Millennials, per a 2014 Gallup poll. In fact, it’s most prevalent for anyone under 50. And, of course, we’re talking text messages for which they’ve opted in!

Text Messages Have Higher Open Rates than Emails

The open rate of text messages is 85% or higher. Compare that to email open rates of roughly 20% or less. This difference can have a dramatic impact on your ability to reach prospects and customers. Need I say more?

Text Messages Are Preferred Over Mobile Apps

Do you use all of the apps on your phone? Users are getting app fatigue and are unlikely to download another app unless it offers significant value. Don’t force your customers to download an app to interact with you. You risk getting deleted. Use texting instead. It’s on every smartphone and everyone knows how to use it.

Millennials Don’t Use Voicemail

The New York Times says voicemails are about as obsolete as swing dancing and are virtually useless to Millennials. Part of the reason is voicemails are considered a little more cumbersome, when the same message can be sent instantly with a text. Is your company still making cold calls for sales? With this generation, it’s not a good idea.

Want to reach Millennials with a mobile campaign? Contact us or call us at (305) 505-5393 for help.

Mobile Marketing: Leading Advice & Quotes for 2016

As a leader in mobile marketing, we’ve predicted the rise of mobile for years. In 2016, mobile is getting more attention as mobile usage now dominates all other forms of communication.

Take a look at these insights on mobile marketing from leading experts to decide if your business is ready for mobile in 2016.

The Most Consequential Year

“2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.” – Julie A. Ask, Forrester Research

Missed Opportunity

“SMS marketing is, truly, the biggest missed opportunity.” – James Harrison, Oxygen8 UK

Staying Power

“SMS has staying power in a world that has become saturated with multiple chat and messaging platforms.” – Brian Patterson, Go Fish Digital

Plays a Key Role

“SMS may be viewed as antiquated technology – but the reality is it that SMS plays a key role in connecting most modern technologies.” – Jamie Tolentino, TNW

In a Renaissance

“SMS, or text messaging, is in a period of renaissance currently.” – Brian Heikes, 3Cinteractive

He goes on to describe a study by SAP global, which showed that 70% of consumers feel SMS is a good way for a company to get their attention and 64% believe organizations should use SMS-type engagement more frequently.

It’s Familiar

“Texting is easy. It’s familiar.” – Kyle Vanhemert, Wired

This is why texting texting will stand the test of time–in contrast with apps which have a learning curve. As Kyle says, it’s a “medium in which we’re already fluent.”

High ROI

“Sending an SMS message is much cheaper than most marketing channels, and it can deliver the same (if not higher) level of ROI.” – Krissy DeAngelis, Waterfall

How to Promote Your Mobile Campaigns on Social Media

Whether you’re offering Text 2 Win prizes, mobile coupons or other offers, your campaigns will only succeed as long as you keep promoting them.

We see many clients promoting their campaigns once or twice, then letting them fall off the radar. Are you doing the same? If so, you’re losing opportunities to get new subscribers!  Be consistent about reminding your fans/followers of your text message offers.

Read on for tips on promoting your mobile offers, in some cases on auto pilot.

Promoting (and Scheduling) on Facebook

It’s a no-brainer to promote your campaigns when they launch. But how do you keep it going consistently? Schedule those posts.

Did you know you can schedule posts within Facebook? You can schedule a post to run each week. Here’s how…

1. Enter your text and upload your photo in the post box on your Facebook page. Then, instead of clicking “Publish,” click the down arrow right next to it and select “Schedule.”

2. Choose the date and time you’d like it to post on Facebook and click “Schedule.”

3. Facebook will confirm it has been scheduled. You can see all of your scheduled posts by clicking “Publishing Tools” at the top menu of your Facebook page and “Scheduled Posts” on the left.

4. Your post will appear at the scheduled time. Make sure to interact with any fans who respond!

Remember to include your call-to-action. A photo or visual will also help get attention.

Other Networks & Tools

For Twitter we recommend scheduling a message to run once every day or two (at different times).  If you’re posting on LinkedIn, we suggest 2 times a week while the campaign is running.

You can also schedule posts with apps like TwitTimer or Hootsuite.

3 Things You Should Know About Mobile Coupons in 2016

The role of mobile couponing in SMS text message marketing is expected to change this year. While couponing is still used to promote a product or brand, the sophistication of tracking technologies and other analytics tools give us more data and offer more options. Here is what you should know about mobile coupons in 2016.

1. Track Purchases and Behavior with Mobile Coupons

In 2016, you can expect to see more emphasis on the mobile coupon as a way to track purchases and consumer behaviors. With sophisticated analytics tools, marketers can now analyze the use of mobile coupons at the individual level to see patterns and trends. With more granular data available, companies can better personalize mobile campaigns to drive higher sales conversion rates and engagement.

2. Retailers Focus Less on Coupon Sites

Part of the shift in mobile coupons has resulted from retailers relying on their own marketing efforts to boost mobile coupon redemption rather than coupon aggregator sites. As a result, retailers are now using SMS marketing campaigns to provide unique coupon codes so that users can be individually tracked. In the end, retailers will rely less on third-party sites to advertise coupon offers.

3. Delivery of Coupons via SMS Will Increase

The use of text message marketing to deliver coupons to consumers will also see an increase in 2016. This is because marketers are beginning to embrace mobile as an integral part of the system of devices and platforms that consumers use to engage with a brand. Jupiter Research estimates that the number of unique mobile users that redeem coupons will rise to 559 million this year. By the end of 2019, this figure is estimated to reach 1.06 billion users.

While mobile coupons are well-established in the United States, there is plenty of growth still to come in this area for marketers. As paper coupons become less common, we can also expect to see more companies using mobile marketing as couponing goes digital.

Want to learn more about using mobile coupons to boost your text message marketing campaign? Contact us or call (305) 505-5393 for help.

4 Ways Businesses Can Use Text Messages to Boost E-Commerce Sales In 2016

Add text message marketing to your mix and watch you sales go up.

If you’re looking for more ways to boost your e-commerce sales beyond the holiday season, consider text message marketing. Here are a few tips to help your business use text message marketing to boost sales online.

Offer Discounts and Specials

Customers love to receive discounts and special deals from online stores they shop at frequently. To get people to subscribe, let them know they can only get the deal or discount by opting in to your mobile campaign. You can also use mobile deals as a draw to attract first-time customers. Offer them the chance to opt-into your email and mobile list.

Send One-Day Sale Announcements

If you plan to host a one-day sale, text messaging is extremely effective for distributing this kind of time-sensitive offer. Send a text notification a day or two in advance and make sure you include a link to your website sales page so they can make purchases. Not only will this gain you extra sales that day, it can also increase customer loyalty as your subscribers start to rely on your text messages for last-minute sale details.

Add Excitement with Text-to-Win (SMS) Sweepstakes

Every customer loves to receive something for free. By offering a sweepstakes, you can ensure customers will be on the lookout for new text messages from your company. Offer it as a freebie when they sign up or send out the sweepstakes offers to your current list of subscribers.

Promote New Products

Text messaging can also offer a quick way to get the word out about new products. This is best saved for “featured products” around which you’d have a campaign, however. If you promote too many new products every month or week, you’ll quickly turn off your readers and cause them to unsubscribe. Use these announcements in conjunction with other offers instead.

Businesses of all sizes can take advantage of text message marketing to boost e-commerce sales. The key to benefiting from this type of marketing is to understanding what motivates your audience and offering this on mobile. Start texting your customers on a consistent basis and you’ll be on your way to developing a loyal mobile customer base.

Ready to start with your own mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your text message marketing.