The Best Way to Give Away a Coupon

This ad showing the woman drinking milk out of the Skim Plus carton got my attention. It was eye catching and the tag line “A glass just slows you down.” was clever, humorous and it says it’s so good don’t wait to pour in a glass just drink it straight form the container. It’s not easy to sell milk and I think this ad did a good job plus it offered a coupon.

The paper coupon conundrum

The ad offered a paper tear-off coupon that I thought was a good idea, my only concern is what happens to the plan when the coupons run out? I decided to give the ad a week and see if the coupons would in fact run out. They did.

The coupons are gone??

Next time a saw the Skim Plus ad, I saw and empty coupon booklet attached to a nice ad. My next question was how many lost opportunities did this promotion waste? How fast did the coupons run out? Did that lady take more than one coupon? Will someone come to replace the coupon booklet? Let me try the QR code…nope that just takes me to their Facebook page.

Coupon on my phone

A better way to distribute a coupon and not have to worry about replacing them when they run out is to simply add a mobile coupon call-to-action. Something like “Text SKIM to 65047 for an instant $2 coupon.” Done. Coupons never run out and the customer gets the coupon instantly in their phone. For the marketer she has the option to continue to offer new coupons via text as it builds a mobile database of interested customers. It’s a simple and elegant solution to distribute coupons to the customer’s mobile phone. Looking to do mobile coupons? Contact us.

Retail Stores Are Optimistic on Text (SMS) Mobile Marketing

Retail Stores Text SMS Sales - momares.com Retailers have a lot to gain by implementing text (SMS) mobile marketing campaigns. We have seen first-hand coupon redemption rates of 10%+ and return on marketing investment of 300%+ and I’m not exaggerating.  Customer who sign up to receive coupons via text message absolutely love the program and we know this because the unsubscription rates are less than .05% and our clients mobile text (SMS) marketing programs double in subscriber each year. No marketing channel out there beats 99% message delivery and open rate for the cost of  program, none! Interested in staring a mobile program for your store, we know exactly what to do to help make it huge success for you and your company. Contact us at suppport@momares.com

 

Wholly Guacamole Sweepstakes Could Benefit from a Mobile Coupon

Wholly Guacamole Fridge Makeover Sweepstakes is beautifully made, polished and a very creative contest. I love the spokesperson persona of the 50s housewife with white pearls and the talking fridge begging for healthy food and a makeover.

The sweepstakes objectives seem to be two-fold:

1.    Capture name, email and zip code as part of the entry (pretty straightforward)
2.    Provide a discount coupon on purchase (not so straight forward)

Coupon delivery methodology should be streamlined

They do a great job with the branding and messaging but where they stumble is in the coupon delivery methodology. The first hurdle is going through a printer status check list before you can proceed. The list asks you to check your printer for paper, ensure your printer is on, check ink levels and make sure it’s connected.

It’s pretty crazy to assume that people who intend to print need that many instructions on printing. It’s a safe bet that if you have a printer, this is not the first time you are using it. It gets more burdensome… after you check your printer’s status, you have to download www.coupons.com app in order to print the coupon. What? Yes, I said the same thing. Download an app to get a coupon?

Why a printer checklist? People who own a printer know how to work one.

Why do I have to download an app to get a coupon?

My question for Wholly Guacamole is why make it so cumbersome to print a simple coupon? Isn’t the goal to get them the coupon as easily as possible so they can use it to buy guacamole? A link to a page where the coupon is will suffice. People know how to print it. Or better yet, add an instant mobile coupon they can request via text message. This way they don’t event have to print it and the coupon is on their mobile phone.

Make it easy to get the coupon and join the sweepstakes!

Wholly Guacamole could say “To get this coupon on your phone, text GUAC to 65047.” Simple, elegant and effective. The company could then print the mobile coupon call-to-action in all the product packages, website, and social media outlets. And now with the permission to text them, you can send them a text letting them know about the Wholly Guacamole Fridge Makeover Sweepstakes and how they could join from their mobile phone. They could leverage their super nice mobile website by creating a mobile sweepstake entry point.

This sweepstakes would benefit tremendously from mobile since it bridges the gap between the purchase at the retail store and the online world by letting the consumer easily pull the coupon on the go or from the website.

Southwest Airline’s Parental Guidance Family Getaway Sweepstakes is Missing the Mobile Consumer

Southwest Airlines is offering a sweepstake where one lucky family will win a trip for four to California’s Disneyland. In the Southwest Airlines and Parental Guidance sweepstakes, the only apparent way to enter is to visit the sweepstake web page and complete the form. The entry form is  simple and all it asks for is your first name, last name, email and date of birth (to ensure you’re 18 years of age). But mobile users are out of luck, because the site is not mobile optimized.

If Southwest Airlines is targeting families and travel consumers on the go, it is limiting it’s reach by not offering a mobile optimized entry form or a text-in entry system, where potential participants can send a text message and begin the entry process. Something as simple as “Text PG to 65047 to enter” would be sufficient and effective. Since the airline is only requesting basic information to enter, a text-in “call to action” that responds with a link to a mobile-optimized form would facilitate the entry process tremendously. It would also open up the sweepstakes to gain more entries from mobile users.

Southwest Airlines would benefit from capturing not only the entrant’s contact information and email, but also the most important number in a customer’s life…their mobile phone.