Top Strategies in Mobile Marketing for Restaurants

Mobile marketing for restaurants
“Get a free appetizer with your entree today.”

Trying to get more hungry customers to your restaurant? Consider mobile marketing. Text offers such as these can bring in new or repeat business with every message.

It can be extremely effective overall, if done right. Here is a quick rundown of the top strategies for restaurants to attract more business.

Provide Opt-in Incentives

To increase the number of mobile subscribers, provide an opt-in incentive, such as a discount or a small giveaway such as a free side or dessert. Users are more likely to sign up for your text messages if there is an instant reward for doing so.

Use Time-Sensitive Offers

If you want to improve the response from your campaign, why not reach out to your subscribers when they are most likely to be hungry? Sending a last-minute discount offer around lunch or dinner time will surely appeal to subscribers. However, you should never send text messages overnight, between 9 pm and 9 am!

Promote Your Campaign on Your Website

If you want your subscriber list to grow, promoting your campaign on your website will help. Include a call-to-action to sign up for your campaign with a popover message or other prominent display on the pages of your site that receive the most traffic.

Find Subscribers via Social Media

Social media can offer a steady supply of new subscribers for your mobile marketing campaign. Statistics show that users are more likely to use mobile devices to access social media sites. Ask for opt-ins via social media and watch your subscribers grow.

Make it an SMS Sweepstakes

Make it more exciting for your subscribers with a text-to-win campaign or SMS sweepstakes. Offer a prize for entry to your program and you’ll see an increase in the number of subscribers who participate.

Ask Customers about Their Preferences

As you use text message marketing to promote your restaurant, ask your customers about their preferences and then give them what they want. Whether it’s discount offers or more frequent texts or reminders about upcoming promotions, let your customers drive your campaign instead of simply guessing.

Want to learn more about setting up your own mobile campaign? Contact us.

Use Retail Sales Techniques on Mobile to Boost Sales

Use retail sales techniques on mobile.

We all want higher conversions or more sales online, but how do you get there? Get in the retail shopping mindset. These real-world retail techniques will motivate mobile shoppers and increase sales.

Go Digital with Coupons

Who doesn’t love to save a few bucks? Coupons are a great way to increase your sales online.

Offer digital coupons for certain products, for a percentage off or for other bonuses. At checkout, all a consumer has to do is input the coupon code and viola—their total just decreased, which means they may be inclined to spend more.

Encourage customers to sign up to your text message program and you can easily send text coupons once a month or on a schedule.

Increase the Average Order per Customer

Many business owners focus on getting more customers and more sales, but what if you get each customer to spend more when they shop?

You can increase the average order size for a time with a Cash-Back Formula. What’s that? You know… that option to get $10 off when you spend $100 or $20 off when you spend $150. It’s more enticing to shoppers since it offers a hard amount they’d get back, $10 rather than a general 10%, for example.

If you’re offering to discount an order, how does this tactic increase the amount they spend? Well, if the average person spends $50, they’ll increase that to $100 to get $10 back and your average total during that campaign increases by $40. It’s sheer genius and a tactic Amazon has used for years with the offer of free shipping if you spend $25.

Build Loyalty with Mobile

Encourage new shoppers to become repeat shoppers with a loyalty program. Offer a certain percentage off after they place a certain amount of orders, or reward them with a free product once they spend a certain amount of money.

If your shoppers feel like they’re being rewarded, they’re more likely to become loyal customers.

By implementing these tactics, you’ll see an increase your online conversions and you’ll be in the money.

What Metrics Should You Use to Track Success in Mobile Text Marketing?

How to measure mobile marketing success

What’s a marketing campaign without a plan and a review of the results? It’s a shot in the dark. When you launch your SMS marketing campaign, you should not only plan, but also select the important KPIs to measure results. KPIs are “Key Performance Indicators” or the metrics you use to track performance.

Which ones should you track? It depends on your goals, but we list here some of the metrics we think are essential to track for almost any SMS marketing campaign.

Delivery Rate

The delivery rate is the percent of messages that were successfully delivered to your subscribers. From provider to provider, delivery rates can vary. Often the factors that influence delivery rates include list size and message frequency. We guarantee high delivery rates for all of our campaigns. According to our latest stats, our text (SMS) coupon delivery rates are often 95% or higher.

Opt-In Rate

The opt-in rate tracks how many new subscribers sign up for your campaign. At Momares, we like to track how many people subscribe to your lists so that you can plan strategies for growth.

Click-through Rate

If your campaign messages include a URL, you should track the click-through rate on this URL to measure engagement with your campaign’s content. The click-through rate is only an applicable metric if the campaign happens to include a link. If your campaign does not include links, you will need to find another way to measure response, such as the redemption rate.

Opt-Out Rate

The opt-out rate measures the number of subscribers that opt-out of your campaign. It can give you an idea of how your subscribers respond to individual campaigns when it comes to opting out. A higher number of opt-outs in a short period of time means your campaign is likely not resonating with subscribers in terms of value.

Redemption Rate

If you send coupons via your mobile marketing campaign, we recommend you also track the redemption rate. The redemption rate refers to the percentage of coupon codes that are redeemed at POS or point-of-sale, versus the total number of coupons that were delivered to your subscribers.

Planning and Audience Segmentation for Better Results

By taking advantage of audience segmentation, you can determine which groups are the most responsive to the content of your campaigns. Personalization of your campaign messages can also help to improve response rates.

Before you get started, you should outline your goals for the campaign. Setting goals will ensure the right metrics are tracked.

Want to learn more about selecting the right KPIs for your mobile campaign? Contact us or call us at (305) 505­­-5393 for help with setting up your (SMS) text message marketing.

 

How Often Should You Text Your Customers?

How often to use text message marketing

Do you know how often your business should text? Determining the frequency of messaging for your SMS campaign can be a challenge for marketers. At Momares, we usually recommend sending texts once per week (twice a week at most). However, the frequency of messaging in your campaign may vary slightly, depending on your requirements. Here are some things to consider when you are trying to determine how often to text your marketing list.

How frequently will a customer act on your offer?

As you consider the frequency, think about how often your customer will be able to take advantage of the promotions you offer. How often do they buy your product or service? A restaurant, for example, might text more frequently than a travel agency. The customer may not actually need or be able to buy what you’re offering until a certain amount of time has passed.

Is your campaign timely and relevant?

Evaluate your campaign to improve the relevance of your messages with regard to time, location and the potential for engagement. If you’re planning an SMS campaign with the goal of building brand equity, it’s important to ensure your campaign engages users effectively.

Try to avoid interrupting users at a time that may not be situationally appropriate and consider whether users will respond negatively to frequent texts. If you think they might, it would best to send text messages less frequently.

Frequency doesn’t have to remain the same

Keep in mind that the frequency of messaging doesn’t have to remain the same. Review your analytics data or converted sales to determine when buyers are more or less likely to buy.

As a result, you can send messages more frequently during the months when you think customers are likely to buy and less frequently during slow months. Conversely, you can do the opposite and send more promotions during slow months to motivate customers to buy.

Balance is important in SMS campaigns

To have an effective SMS campaign, you have to strike a balance between texting often enough that users will remember they signed up for messages, but not so often they decide to unsubscribe from your marketing list. This is why we often suggest texting once a week.

Contact us for help with setting up your (SMS) text message marketing.

Why Text Message Marketing is a Smart Move Right Now

Every day, a growing number of your customers are interacting with you by mobile phone. They’re not just calling your business, but also visiting your website, speaking to you on social media and redeeming your offers… all on mobile.

Are you speaking to your customer on mobile?

It’s time to cater to your customer’s preference for mobile. And one great way to do that is with text message marketing. It happens to be a great time to start text messaging for various reasons. Here’s why…

Infographic, Why Text Message Marketing is a Smart Move Right Now