Why Millennials Respond to SMS Sweepstakes

Why You Should Market to Millennials with an SMS Sweepstakes

Now that Millennials are officially the largest group of consumers, you should make sure to take advantage of all of the marketing opportunities this group offers. In fact, several surveys have shown Millennial customers are highly receptive to brands that offer giveaways and rewards.

As a group, Millennials are constantly on mobile as well, making SMS sweepstakes a good way for your brand to reach them. Here is some insight on why SMS or text is a good platform for reaching this group.

Loyalty and Rewards Programs Attract Millennial Consumers

According to the Harris Poll on Millennial consumers, more than 75% of them participate in loyalty and reward programs. They’re also more likely to choose brands that offer loyalty and rewards programs (75%). In fact, loyalty and rewards programs are the top incentives they look for in exchange for sharing their personal information with marketers.

Millennials are Willing to Share Their Personal Information With Brands

Compared to Baby Boomers and the Gen X generation, Millennials are also less concerned with data privacy and security as consumers. Their willingness to share personal information also means brands can reach them more easily with personalized content, which Millennials prefer. They’re also 47% more likely to share their information in return for incentives or rewards.

Millennials Love Contests and Sweepstakes

According to a radio marketing study (PDF), 52% of Millennial respondents said they would be interested in participating in a contest or sweepstakes heard on the radio. Roughly 60% said they would be receptive to considering buying the product of a contest or sweepstakes sponsor.

Considering their affinity and high use of text, Millenials are an ideal group to target with an SMS sweepstakes. 

So if you’ve been planning to target Millennials for your business, now is the time to get started!

Build a brand-boosting SMS sweepstakes today. See features and pricing to get started.

Sweepstakes Prizes: Why Bigger Isn’t Always Better

Why bigger isn't always better with sweepstakes prizes.
When it comes to sweepstakes prizes, you may be tempted to try to exceed expectations. After all, who wouldn’t want to win a crazy awesome prize?

But as it turns out, a recent study found that going all out isn’t want people really want or need from your brand.

Here are 3 reasons why bigger isn’t always better when it comes to sweepstakes prizes.

Customers Don’t Want the Burden of a Huge Prize

Before you select a sweepstakes prize, consider how it will affect your sweepstakes winners.

Will they have to pay a tax bill in order to claim it?

Will it require them to rearrange their schedules or travel in order to enjoy it?

If a prize is too expensive or too difficult to claim, your participants are more likely to decline it. Worse, they might not even enter the sweepstakes in the first place.

In fact, when consumers were asked if they were more likely to enter for a prize of $100,000 versus $10,000, the larger prize only gained 5% more responses, according to a study by Hello World.

Bigger Prizes Take More Effort

Most consumers think if there is a huge prize being offered, it’ll be harder to win as well as claim.

So while people enjoy the possibility of winning a big prize, they don’t want to expend a lot of effort to win it or to claim it.

Free products or services under $1,000 are considered more attainable. Combine this with a high odds of winning and your fans are more likely to enter with the hope of really winning.

Sweepstakes Prizes Should Be Highly Targeted 

Before you put your next sweepstakes into action, also consider whether the prize you’ve selected is the best option for your audience.

Is it relevant to your brand? Does it appeal to your audience and their demographics (income, age, etc.)? It’s not as simple as picking the biggest or trendiest product. And putting a little thought into this can really boost the outcome.

By selecting the right sweepstakes prize, you can maximize the success of your promotion and ensure your winners are truly satisfied.

Ready to set up an SMS sweepstakes? Reserve Your Sweepskey now to get started in under 10 minutes.

Retailers Want Promotional Ideas from Distributors. Here’s One… Text-to-Win

Retailers Want Promotional Ideas from Distributors. Here’s One… Text-to-Win Sweepstakes
We all know that getting your product into a retail store doesn’t mean it’s going to sell. And with shelves full of competing products, it’s your job it to help retailers showcase your product. That’s why they’re constantly on the lookout for promotional ideas that boost sales.

We have a good idea for you… text-to-win sweepstakes.

What is it?

A text-to-win is a mobile sweepstakes in which the consumer enters by simply sending a text message on their phone. It’s one of the easiest sweepstakes to enter and to run.

Steps of a Text-to-Win sweepstakes.
1. Advertise you call to action, 2. Confirm participants entry, 3. Participants info is saved on your account.

Although text-to-win has been around for many years, it’s still fairly new to most. Large brands have realized its potential, however, and have been using it more often in recent years.

It’s increasingly a mobile-first world and text messaging is the new frontier in modern marketing.

Why text-to-win works in retail…

  • It’s convenient. Shoppers can enter a text-to-win while in the store.
  • It can build excitement and improve your positioning or display space in store.
  • It’s easy to add on to POS’s, FSI’s, store shoppers, circulars or ads (print, social, TV, etc.) by adding the call-to-action of your sweeps. “Text WIN to 65047 to enter our sweeps.”
  • The same text-to-win program can be used in multiple retailers.
  • Texts have among the highest open rates (90%+) and redemption rates (up to 15% on offers)
  • It’s not just for Millenials. Up to 92% of the 50+ crowd text weekly. (Pew Research)

The myths that keep brands from going mobile

While texting for business is more than 20 years old, there is still a bit of distrust held over from the early days. But these myths no longer hold true…

Texting is spam

Text messaging for businesses is more highly regulated than email spam, since it’s overseen by the telecomm industry and the FCC. Trust that AT&T and other phone providers will come down hard on anyone using their system for text spam. In fact, anyone sending spam texts can be charged up to $1,500 per text, per recipient.

Consumers don’t trust text

Americans are comfortable with text, now more than ever. About 97% use it once a day, according to Pew Research. And since it’s native to all mobile phones, there’s no learning curve or app to download.

Consumers don’t understand text-to-win

Tell that to Bed, Bath & Beyond, Bud Light, Publix, Pizza Hut, Wal-Mart, etc.  Consumers of all ages are now comfortable with sending a text to enter a sweepstakes. It’s more likely that a brand might not understand it or is new to using text, but we can help guide you in the right direction.

Text is a fad for Millenials only

That might have been true in the early days, but is no longer the case. As we said earlier, up to 92% of Americans aged 50 or older text at least once a week, according to Pew Research. Remember, many people are getting rid of their land lines and using mobile phones only and they are more comfortable with all smartphone featuers. Text is here to stay and it’s used more often than ever.

The bottom line…

While texting for business is regulated, it’s not complicated.

Text-to-win sweepstakes are convenient for shoppers and brand marketers and can bring high returns in store.

To get started with your own text-to-win, see features and pricing.

What to Do When The Winner Doesn’t Accept the Sweepstakes Prize

What to Do When The Winner Doesn't Accept the Sweepstakes Prize

Who doesn’t want to win something? Surprisingly, some people don’t. Here’s what do when the winner doesn’t accept the sweepstakes prize.

Sometimes people win prizes that they simply can’t use. Perhaps the acceptance terms of the prize overlap dates for which they already have plans, the prize comes with a high tax bill or the winner entered the sweepstakes with the intention of winning a different prize. Regardless of the reason, they want to decline your offer and you’re now stuck with a dilemma.

However, this won’t be a major problem for you if you make sure that your rules incorporate provisions for such situations.

Include Provisions for Declined Prizes in the Rules

Be sure your sweepstakes rules include clauses stating that the prize “cannot be transferred, redeemed for cash or substituted by winner.” Make it very clear that if person can’t take the prize (they can’t travel on the trip, or don’t like the prize, for example), then they will have to forfeit it.

Disallow Prize Transfers

While it may seem that your company is being unfair, disallowing trades and transfers actually serves some very important purposes. Firstly, it prevents your prize from being used in a way that your company didn’t intend for it to be used.

Disallowing transfers ensures that the prize will not be given to someone who is not actually eligible to win the prize because that person did not directly enter the sweepstakes. Allowing winners to transfer their prizes to others is unfair to the other participants in your sweepstakes and could lead non-winners taking legal action against your company

A Winner Who Wants to Trade the Prize Must Forfeit

By not allowing a winner to trade the prize, you can avoid trading something of more or lesser value for the original prize. Secondly, allowing winners to trade prizes could hurt your relationships with the companies you’ve partnered with for sweepstakes prizes.

Secondly, never allow winners to trade prizes for cash. The purpose of a sweepstakes is to boost your brand. When you just give away cash, you are simply paying for engagement that won’t do anything to boost awareness of your brand or emphasize its unique positioning within the market.

When it comes for dealing with unexpected circumstances during your sweepstakes, rules are vital to avoid these types of concerns. With complete rules that are designed to address all sorts of problems, you can avoid ending up with lawsuits on your hands.

Build a brand boosting sweepstakes today!Reserve your Sweepkey and set up your campaign in 10 minutes or less.

What Happens When You Can’t Reach Your Sweepstakes Winner?

You’ve selected a winner for your sweepstakes and now they aren’t responding to any of your attempts to get them to come forward and claim the prize. So what happens when you can’t reach the winner?

Believe it or not, this is a common problem with sweepstakes. Either the company can’t reach the winner or they leave messages and the winner doesn’t get back to them in time.

Here’s what to do to ensure that your sweepstakes isn’t derailed by a winner who has gone missing in action.

Include Guidelines for Official Winners

Your official rules should state how many days winners have to respond and what will happen if a winner doesn’t respond. At Sweeppea, we help clients build rules that say that the potential winner has a number of days to respond.

The amount of time you give winners to respond can vary, but it shouldn’t be too long. Also, the Official Rules will usually have a date by when you will publicly announce a winner, so you need to keep this in mind, as well.

If no response is received, then the rules should state that the company will select another winner. This helps companies avoid any legal problems and helps to keep things moving along for the sweepstakes so you can publicly announce a winner in time.

Steps to Follow When Winners Don’t Respond

In some cases, not all is lost when a winner doesn’t respond. In fact, steps you can take include:

  • Wording the language of your campaign so that any person who is chosen is only a “potential winner” until they are confirmed as the winner.
  • Giving winners notice by phone message or email that they have “X” number of hours to respond (whatever time frame you decide to give them per your Official Rules) from when they are first contacted or the company will have to choose another winner.
  • Once that time is up, randomly select another winner and inform them they also have “X” hours to respond.

When the potential winner responds, verify the winner to ensure they meet the Official Rules or criteria (over 18, US resident, etc.).

Add a Pre-Sweep Step

Adding a pre-sweep step ensures that your rules have a provision for this response period to protect your company.  Our Official Rules Wizard includes this provision to protect our customers.

Asking for your participants’ email addresses is another pre-sweep step is to consider. Our text-to-wins automatically collect mobile numbers, but your online form could also collect emails as well.

Mobile phone is the best method of contact, but it doesn’t hurt to have another option. 

Reserve Your Sweepkey now to get started in 10 minutes or less.