Now that Millennials are officially the largest group of consumers, you should make sure to take advantage of all of the marketing opportunities this group offers. In fact, several surveys have shown Millennial customers are highly receptive to brands that offer giveaways and rewards.
As a group, Millennials are constantly on mobile as well, making SMS sweepstakes a good way for your brand to reach them. Here is some insight on why SMS or text is a good platform for reaching this group.
Loyalty and Rewards Programs Attract Millennial Consumers
According to the Harris Poll on Millennial consumers, more than 75% of them participate in loyalty and reward programs. They’re also more likely to choose brands that offer loyalty and rewards programs (75%). In fact, loyalty and rewards programs are the top incentives they look for in exchange for sharing their personal information with marketers.
Millennials are Willing to Share Their Personal Information With Brands
Compared to Baby Boomers and the Gen X generation, Millennials are also less concerned with data privacy and security as consumers. Their willingness to share personal information also means brands can reach them more easily with personalized content, which Millennials prefer. They’re also 47% more likely to share their information in return for incentives or rewards.
Millennials Love Contests and Sweepstakes
According to a radio marketing study (PDF), 52% of Millennial respondents said they would be interested in participating in a contest or sweepstakes heard on the radio. Roughly 60% said they would be receptive to considering buying the product of a contest or sweepstakes sponsor.
Considering their affinity and high use of text, Millenials are an ideal group to target with an SMS sweepstakes.
So if you’ve been planning to target Millennials for your business, now is the time to get started!