Momares’s 90 Second Elevator Pitch Final

I’m Marcos Menendez, co-founder of Momares.com- Mobile Marketing for the Rest of Us. There are 31M small business in the US, let’s say you happened to own one. The famous Restaurant Du. You just received confirmation that you friend, celebrity Chef Emeril Lagasse will be helping you cook tonight only.

You want reservation now.

You can try emailing your customers but you know that at least 80% will ignore email.You best option is to send them a text message that you know they will get and can’t avoid reading. “Chef Emeril at Du. Tonight only. Call to RSVP”

2 minutes later you receive you first reservation.

We make that happen. Momares helps small business owners send coupons, discounts and offers to the one device they can’t ignore… their mobile phone. Our business model is cost-effective and scalable. We charge our customers for the text message they send. Our customers range from Slice-N-Ice in Coconut Groove to Florida International University. I’m looking to raise $350,000 in capital to help take momares to the national level. For my business card, and as an example, just Marcos to 65047 Just like this. (360 turn and flash my undershirt with message)

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Momares Is a Finalist at the University of Miami 2010 Elevator Pitch Contest

The Launch Pad at the University of Miami announced the finalists for the 2010 Elevator Pitch Contest sponsored by The Miami Herald. Over 140 businesses entered, and after four preliminary rounds held throughout South Florida, just 22 contestants remain.

Marcos J. Menendez, Co_Founder of Momares said “I had 90 seconds to tell a tough looking panel of judges and an auditorium full of UM business students why Momares was a good product and one worthy of angel investment…needless to say, we got lucky. Come November 8th we are going to need for everyone to vote for us.”

Momares is seen as an underdog in this contest and hopes to impress the judges in the final on Tuesday, November 16 at 6:30 p.m. at the University of Miami – Storer Auditorium.

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How To Create A Text Message Marketing Campaign in 5 Steps

Start with:

1. Provider: Find a text message marketing company (momares.com) that provides you with a short code (the number subscribers will use to send the message to) and allows you to register keywords (the word the subscriber will use to subscribe) Ex. Text JOEPIZZA to 65047 for a free order of breadsticks.” KEYWORD: JOEPIZZA, SHORTCODE: 65047. Register a keyword (free trail).

2. Incentive: Create a database of opt-in mobile subscribers by asking prospects to text a KEYWORD to a shortcode by offering incentives like; discounts, coupons, offers and invites. Ex. “Text JOEPIZZA to 65047 for a buy one get one ½ OFF large cheese pizza coupon.”

3. Promote: Print your text message offer (Text JOEPIZZA to 65047 for a free order of breadsticks.) everywhere you advertise. Ex. Ads, menus, billboards, TV, radio, email signature, receipts…

4. Value: After your customers join your program, send them text messages that are timely, relevant and offer value. Ex. No time to dry polish? Add cuticle oil over the polish to protect it. Let us perfect your nails; 50% OFF manicure’s this Tues.! Exp. 10/19

5. Frequency: Text messages are very personal. Only send messages when you have something your recipient will value. Ex. Just received the new Jimmy Choo boots. 10 pairs available for the season. Show text to get 5% off. Bad Example: The new Jimmy Choo boots are beautiful! Come in to see them!

Need ideas for mobile, send me an email.

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Six Marketing Lessons from the Old Spice Man

Craig Reiss from Entrepreneur.com writes the 5 lessons from the hugely popular Old Spice Man commercials.

1.    Create a strong persona
2.    Seed social networks
3.    Engage the influencers
4.    Personalize the response
5.    Keep the videos simple and short

My own suggestion:

6.   Extended it to the mobile phone: I really liked how the Old Spice Man was pushed through most of the online marketing and social media channels. I especially liked  when he responded to comments on You Tube and Twitter about his commercial and answered questions. I would have loved it if the commercials would have ended with “Ladies want to know the secrets of my man sent? Text OLDSPICEMAN to 65047 to learn.” This way the brand would connect not only socially but in the very personal mobile space.

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Do Coupons Help or Hurt Businesses?

Do Coupons Just Train the Customers To Only Visit The Business When They Receive A Coupon From the Business? As a marketer, I’ve asked myself the same question, “Do coupons just train the customers to only go to the restaurant when they’ve got a coupon in hand?” I think that the coupon helps produce the sale.

I do believe it works as an incentive and as a reminder that I have a good deal in hand that I should take advantage of. I do agree and I have hands on experience that the coupons do train the guest to expect the coupon. I find this to be especially true when the coupon is the done for the same discounted amount, on the same product, and sent on the same schedule. Customers tend to wait until they receive the coupon before they visit the establishment.

On the other hand, isn’t the coupon building loyalty and habit? For the record, I am a bit biased with my opinion since I run www.momares.com a do-it-yourself text message marketing tool that can be used to send coupons via text. But nevertheless, I do think businesses get an advantage for couponing, especially with the way the economy is.

At the end of the day, I think your average customer is looking for deals now more than ever. My suggestion would be, do send coupons just don’t make them predictable. Instead make them feel like gifts or reward for loyalty.

What do you think? Comment below…

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