Are you in charge of getting support for a political candidate or issue? Winning elections has always been about getting your message out and boosting voter turnout. And in this new media age, you can rock the vote with text!
Make sure you use these 3 key steps to launch a successful text message communications campaign for your political candidate or issue.
- Pick the right partner- Chose a text message communications provider that has a proven track record of successful text campaigns (clients and results), has a simple-to-use texting platform (no training required), understands the rules and best practices, and knows how text messaging is best applied (experience to know what works). Momares.com can help you create and launch your text message program.
- Have a plan to start- Create a communications calendar with the key messages you want to send to your supporters and schedule them for delivery in advance. If things change, know that you can alert constituents of changes at any time, instantly. Momares’s text scheduling and send-now features are designed for this purpose.
- Promote your candidate’s mobile program. You want to build a large mobile list of supporters as quickly as possible. The best way to do this is to promote your mobile call-to-action (Text CANDIDATENAME to 65047 to join us!) everywhere. And we mean everywhere! On your Facebook page, Twitter background, website, campaign materials, flyers, direct mailers, yard signs, robocalls and t-shirts. Create your call-to-action by registering your candidate’s name (keyword) with Momares for free. Check keyword availability here.
What Kinds of Text Messages Can you Send for Political Campaigns?
- Send reminder messages about the cutoff dates for voter registration and link to registration forms.
- Remind constituents to mail in their absentee ballots.
- Invite people to campaign events.
- Remind people to get out and vote on Election Day.
- Promote down-ballot candidates on a zip code-by-zip code basis
- Create a list of your campaign managers’ mobile phone numbers for quick internal communications.
Are you ready to get voters excited about your candidate or issue? Get started with a communications tool that’s personal, efficient and fast. Contact us for ideas and to get started! Pricing plans to accommodate any budget start at $149/mo.
You know text messaging has come of age when Emily Post and Cosmo magazine both dish out etiquette rules for text messaging. Although we’re not authorities on manners, we do know text message marketing and have created our own etiquette tips for business texting. We’ve seen clients face the consequences, so break these at your own risk!
Text timing is important
Mobile phones have become “always on” communications devices, replacing regular phones and land lines. So you can forget thoughts like… “I’ll send my message at midnight and they can read it in the morning” or “It’s 5 a.m. and I’m up, so I might as well send my offer now.” Those thoughts could land you in text hell and under an “unsubscribe avalanche.” Unlike email, sending texts during off hours could create a backlash. You’ll only wake those who are calmly sleeping with their phones at their bedsides. Remember, angry, sleepy customers don’t buy happily in the morning.
Leave the cute text slang at home
Don’t uz txt slang 2 commnc8 4 biz. A standard abbreviation to save space is OK. Text slang that leaves your clients confused isn’t.
Be politically correct
Text messages are easy and informal, but don’t get too casual. If you wouldn’t say it at the office, you shouldn’t text it. That means no cursing or inappropriate message attachments. This is also known as the “Weiner effect.”
We tell clients to format text messages a certain way and we do it for a reason. Just like you might forget a person’s name after meeting them, your customers might forget they signed up for your texts. Remind them by identifying yourself and starting every message with your branded keyword (the word clients use to sign up). This leads to less “Who’s that?” and more “Good deal!”
Test your texts
Ever heard of fat-finger fares? It’s when airlines post the wrong airfare amount because of a typo, turning a $350 ticket into a $30 fare and an expensive mistake. If you want to avoid your own discount boo-boo, test your message by sending it to your phone first. Our platform allows you to send yourself a text message before sending it to your subscribers.
Looks count too
Being different or standing out is not really a bad thing when promoting a business. But if you want to text in all caps or random caps to make your message stand out, we have one word of advice: don’t. You might think you’re getting more attention, but everyone else will think you’re SCREAMING or run by tEEnAgeRS.
If you haven’t tried text message marketing, now’s the time to take advantage of this powerful marketing tool. Our etiquette tips will help keep you out of hot water.